#flobron

Every move made by LeBron James on and off the court is reported, analyzed and speculated on by the media (see: The Decision), which is why I was surprised no one called him out for taking his endorsement talents from State Farm to Progressive. 

Since his return to Cleveland (home of Progressive HQ), King James has co-starred in a series of Facebook and Instagram posts with Progressive's spokeswoman (and fellow Binghamton alumna), Flo. In an impressive show of restraint, the insurance giant has decided to make this a social-based content play despite their $600MM annual ad budget.

A lot of people questioned LeBron's loyalty when he ditched his hometown for Southbeach but the media seems to have gone easier on him for switching his car insurance. Maybe it just has to do with the Cavs' benefits package.

Even State Farm is taking it in stride - at least according to this EXCLUSIVE interview I secured with Jake from State Farm:

Ironic that the formal name of the campaign is "The Switch".

Lebron James & Progressive Insurance Create The “FloBron” Campaign (Photos)

The state of Ohio is thrilled that Lebron James has returned home and they are all showing their happiness in different ways. Recently, Lebron signed a endorsement deal with the Ohio based insurance company “Progressive” and the two are set to kickoff a new campaign. Already known for their great rates and comical commercials with Flo, Lebron and Progressive have kicked off the “FloBron”…