Here's a preview of my live thought starter on brand authenticity. . . I've come to realize that #authentic video content is more powerful than a scripted presentation. . . Marketing has transformed into recorded sales pitches and persuasive tactics. Most business don't see the value being themselves, speaking their mind and conveying original thoughts and purposes. . . "A perfectly planned video can look attractive, but a live session is more appealing. . . Branding is all about creating trust while showcasing real-life competence. When confidence (or arrogance) is positioned - people feel like they're being sold. Deep down they want to be valued. . . At PreFocus, I'm committed to helping my clients harness their value and create authentic, emotional connections with their audience. . . There's no selling point here other than I want to promote you - and your story. . . The rest takes care of itself. . . . . . #authenticity #authentic #beoriginal #failure #success #liverecording #authenticmoments #noscript #value #failvideo #beyou #beyourself #businessadvice #startupadvice #consulting #businesscoach #vulnerability #justbeingreal #bereal #originalcontent #brandyourself #trust #trusttheprocess (at PreFocus Solutions)