#eyeka

Make your mark on the Kit Kat universe with your own 'Take a Break' video. It's your last day to comment with your new Grab Bag theme suggestions to win a $25 Amazon gift card!

Featured Contest Kit Kat 'My Break' Video Contest http://bit.ly/2b0vEfe

Leap Day may come only once every 4 years, but we're celebrating something that only happens once in a lifetime: OVC has reached 10,000 subscribers on YouTube! Celebrate by watching the latest episode and checking out our fun contest picks!

CONTESTS ‘Welcome to Victoria Club’ Video Contest: http://bit.ly/1T1I6dw Velveeta 'Liquid Gold My Party’ Contest: http://bit.ly/1VJhTOT Star Wars Fan Film Awards 2016: http://bit.ly/1R8nGJO

FEATURED OVCer VIDEO "Ocean View" by Sami Al-Asfour https://youtu.be/9ZuCn7kpmJM

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New and Notable Video Contests - Week of February 29

Biggest cash prize: 12,000€ (or about $13,000 US) in the ‘Welcome to Victoria Club’ Video Contest brought to you by Eyeka. Victoria is an online platform and magazine created by Procter & Gamble aimed at women in their 50s that mixes a healthy dose of advertorial content with the usual women’s mag fare of health, beauty and family advice. The goal of this contest is to create a short video that will drive women to check out and join the community, and a total of 3 videos will earn cash for a job well done. Open worldwide. Due April 3rd.

Best prize: A VELVEETA Shells and Cheese Fountain at your party in the Velveeta 'Liquid Gold My Party’ Contest. Planning to throw a party for 25-250 people soon? Love cheese and/or the idea of a novelty dip fountain at your party? Make a video, a photo or even just a Tweet that properly encapsulates why you are deserving of this unusual prize and you could be chosen as one of 4 winners to score a cheese fountain for your party and a check for $3400. Eleven First Prize winners will also get some Velveeta Shells & Cheese swag. Open to residents of the 48 contiguous United States, ages 18 and older. Due March 31st.

Best trip: A trip to Rio + $8,000 in the Rio de Janeiro 2016: Creme de Leite Nestle Contest on MOFILM. Creativity is not only fun, but it makes things more interesting, unexpected, and when it comes to food, tastier! With that in mind, tell the story of a woman who brings creativity to everything she does in life. Open worldwide, 16 and older. Apply for a production grant by March 21st, otherwise videos are due April 26th.

OVC’s Pick of the Week: Our favorite contest to make it’s debut this week is the Star Wars Fan Film Awards 2016. This is the annual, officially sanctioned Star Wars fan filmmaking contest. It’s basically a chance for you to tell your fan-fic-iest story set in a galaxy far, far away. Make a short film under 5 minutes featuring your take on the characters and stories we all know and love, and you could be one of seven filmmakers to win a signed limited edition print of Star Wars concept art, plus other Star Wars merch! Open to residents of the US and Canada, ages 13 and older, AND residents of the UK, Germany, Australia, New Zealand and Mexico who are 18 and older. Due April 24th.

Dans des campagnes marketing traditionnelles, le consommateur valide un produit ou un service fini, avant commercialisation. Chez Eyeka, le client est placé au coeur du business model, en amont du schéma traditionnel. Créé en 2006 par Gilles Babinet et Franck Perrier, le concept d'Eyeka repose sur la "cocréation", une idée théorisée au début des années 2000 par des professeurs de l'université du Michigan, notamment un certain Francis Gouillart. "Eyeka, c'est une communauté mondiale de consommateurs créatifs. Nous offrons la possibilité aux marques de faire participer nos membres à des briefs, des appels d'offres, afin qu'ils expriment leur créativité. L'idée, c'est d'identifier des besoins inassouvis, des axes d'innovation", explique François Pétavy, directeur général d'Eyeka. Eyeka est, en quelque sorte, une société d'études marketing. Le lien entre le consommateur et la marque. Dans ce secteur du crowdsourcing, la jeune société est déjà une référence mondiale. Coca-Cola, L'Oréal, Danone, Procter & Gamble, autant de clients qui ont utilisé une partie des 150 00 membres que revendique aujourd'hui l'entreprise à travers 91 pays dans le monde.  

Un panel forcément international car, pour lancer une nouvelle crème en Asie, mieux vaut faire appel à des consommateurs locaux. "En Chine, nous travaillons avec les marques pour proposer des produits made for china", explique l'ancien directeur du développement d'Ebay France. 

Concrètement, les marques exposent leur brief à Eyeka (pour un spot de pub, un visuel, un packaging, etc.) de manière anonyme ou non, puis la start-up lance un appel à contribution. La campagne peut durer d'une semaine à deux mois, suivant les contraintes techniques. Un jury désigne les meilleures créations, puis l'entreprise fait remonter au client les résultats de l'étude et récompense (financièrement ou en visibilité) les lauréats. "Les créatifs ne sont pas motivés par l'argent. C'est davantage une soupape d'expression, et la satisfaction de voir son travail reconnu par de grandes marques qui les anime", soutient François Pétavy. Toutefois, depuis le début de l'aventure, plus de 1,3 million d'euros de dotations ont été distribués pour les 360 appels à création lancés. Un investissement rentable pour les marques, Eyeka facturant ses services généralement entre 40 000 et 50 000 euros pour une étude nationale, davantage si elle est mondialisée. "Le produit final ne sort jamais tel quel de l'étude. La cocréation, c'est 1 % de consommateurs actifs qui fournissent une contribution, et 9 % de "beta-testeurs" qui réagissent sur le contenu créé. Ce qui retentit alors sur les 90 % restants." Avec un nouveau membre toutes les cinq minutes, Eyeka grossit à vue d'oeil. La foule est apparemment avide d'exprimer sa créativité et de participer aux innovations de demain. 

Source: L'Express

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In campagne marketing tradizionali, il consumatore convalida un prodotto o un servizio finito, prima della commercializzazione. Da Eyeka, il cliente è messo al centro del business, in cima allo schema tradizionale. Creato nel 2006 da Gilles Babinet e Franck Perrier, il concetto di Eyeka si basa “sulla co-creazione”, un'idea teorizzata all'inizio degli anni 2000 dai professori dell'università degli Michigan, in particolare Francis Gouillart. “Eyeka, è una Comunità mondiale di consumatori creativi.

Offriamo la possibilità ai brands di fare partecipare i nostri membri a briefs, gare d'appalto, affinché esprimano la loro creatività. L'idea, sono di individuare esigenze inappagate,  ed assi d'innovazione ", spiega François Pétavy, il Direttore generale di Eyeka. Eyeka è, in un certo qual modo, una società di studi marketing. Il legame tra il consumatore e la marca.

Nel settore del  crowdsourcing, la giovane  società è già una referenza mondiale. Coca-Cola, L’Oréal, Danone, Procter & Gamble, altrettanti clienti che hanno utilizzato una parte dei 150 00 membri che rivendica oggi l'impresa attraverso 91 paesi nel mondo.

Un campione inevitabilmente internazionale poiché, per lanciare una nuova crema in Asia, è meglio fare appello a consumatori locali. “In Cina, lavoriamo con i brands per proporre prodotti made in china”, spiega l'ex direttore dello sviluppo di Ebay Francia.

Concretamente, i brands espongono il brief a Eyeka (per uno spot pubblicitaro, un’immagine, un packaging, ecc.) in modo anonimo o no, quindi la start-up lancia un appello con contributo. La campagna può durare da una settimana a due mesi, secondo le costrizioni tecniche. Una giuria designa le migliori creazioni, quindi l'impresa fa risalire al cliente i risultati dello studio e ricompensa (finanziariamente o/e in visibilità) i vincitori.

“I creativi non sono motivati dal denaro. È maggiormente una valvola d'espressione, e la soddisfazione di vedere il suo lavoro riconosciuto dai grandi brands  che li anima ", sostiene François Pétavy. Tuttavia, dall'inizio dell'avventura, più di 1,3 milione di euro di dotazioni sono stati distribuiti per i 360 chiamate a creazione lanciate.

 Un investimento proficuo per i brands, Eyeka che fattura i suoi servizi generalmente tra 40.000 e 50.000 euro per uno studio nazionale, maggiormente se è mondiale.

“Il prodotto finale non esce mai tale e quale dallo studio. La co-creazione, è l’ 1% diei consumatori attivi che forniscono un contributo, e il 9% “di beta-testeri„ che reagiscono sul contenuto creato. Ciò che è trattenuto sul 90% restante. “Con un nuovo membro ogni cinque minuti, Eyeka  sta crescendo a vista d'occhio. La folla è apparentemente avida di esprimere la sua creatività e di partecipare alle innovazioni del domani.

We're back with another fresh video in our OVC SPOTLIGHT series, and this time we're taking a look at eYeka!

New and Notable Video Contests - Week of April 15

Biggest cash prize: 25,000€ (approx $33,000 US) in the Hyundai ‘Brilliant Experiences’ Video Contest, brought to you by Eyeka. Hyundai wants you to think about all the ways that owning a car can contribute to having memorable, brilliant experiences outside of just getting you from Point A to Point B. Share a unique story in 30-60 seconds, and you could win one of SIX cash prizes. Open worldwide and due June 6th.

Best prize: Free rent for a year + $10,000 in the 2013 ‘Roommate of the Year’ Video Contest. Back for the 5th year, Apartments.com is searching for the best roommate in America. Think it could be you? Make a video about what makes you an awesome living companion and you could be living rent-free for a year! Open to US residents 18 and older. Due May 20th.

Best trip: A trip to Lollapalooza + $8,000 in the Lollapalooza 2013: Pepperidge Farm Video Contest, brought to you by MOFILM. Pepperidge Farm Cracker Chips wants you to create stories about the length that people will go to hide how much they love their Cracker Chips. Make an irresistible spot and you and a friend could be enjoying Chicago’s best fest this summer. You can even pitch to earn a production budget by May 9th, so start brainstorming now. Open worldwide, 16 and older, and final videos will be due July 15th.

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OVC’s Pick of the Week: Out of all the contests, our favorite this week is the eHarmony ‘What is Compatibility?’ Video Contest, brought to you by Genero. This is another commercial departure for Genero, which usually focuses on music video contests. This time, they’re asking filmmakers to create videos based on eHarmony’s Compatibility Matching System, including traits such as humor, communication style and romantic passion. Highlight one of six compatibility traits for a shot at a $10,000 Grand Prize. And with 11 other cash prizes up for grabs, there’s a lot of opportunity for you to walk away happy. Open worldwide, 13 and older, and due May 29th.