Free tools you should use to effectively manage your event
Our life is a huge celebration and it’s always better to have more people come to the party. The best organized events are where everyone gets their fill of food and drinks and goes home all contented and happy. To pull off such an event the organizers have to be on their toes, catering to every single person’s needs. In the world that we live in, we have to be in control of our social media activity and the engagements our events generate. We should know what our users say about us online. And you need precision tools for that. Tools like these :-
Bitly - The days of long gibberish URLs are gone. If you’re still embedding those lengthy links into your facebook and twitter posts or your blogs, stop right now. Don’t be a dinosaur here. Use bitly to shorten your links so that they look nice. But that’s not all bitly does for you. It encodes assets with proprietary code that empowers marketers to gather detailed insights on audience reach and engagement ( helps you measure ROI.) Even if you’re not a marketer it’s always good to have more insight.
CoSchedule - In order for your audience to be abreast of your latest events and developments you need to post regular updates on your social media profiles and blogs. For that you need a calendar to define how frequently and at what times you would post. Everything becomes more efficient with a well laid out plan and a schedule.If you’re clueless regarding how to go about building a content calendar on your own, CoSchedule will provide you with guiding templates. So that you can get the hang of it.
Buffer - Combine Bitly’s link shortening and social media analytics, and CoSchedule’s content scheduling - that’s Buffer for you. If you’re not hell bent on having a whole month’s content pre-planned then buffer can schedule all your posts you have in queue. It will give you a great analysis data on shares, likes and comments over all your platforms. And you can connect multiple accounts to remotely share your content from one place (Buffer) - Social (Facebook and Twitter) and professional (Linkedin).
Periscope - If you ever imagine what the near future of content sharing has in store for us - Live Video Streaming is what it probably tastes like. With over 40 mind boggling ‘years’ of video being watched per day, it’s fair to say that Periscope has to be in the back of every content creator’s mind. You could use a live video stream to engage with your audience - football teams get the star players to a Q&A session with fans - that’s huge! Actors, brand ambassadors and famous CEOs engage with followers over hangouts - promoting their new releases. What better conversations can you have with your target audience than over a Live Stream. Video Streaming has finally become too mainstream to avoid - everyone is now a filmmaker. You should become one too.
Eventifier - We all have multiple social media profiles. We share what we like and tweet what we feel like. But then our content seems to get lost in the vast sea of new conversations and events over time. As a company or an individual, it’s more insightful to have all the social media conversations and activity, that you and your fans take part in, aggregated in one place. It enables you to react quicker, be more aware of your audience’s pulse and their emotion. So you can make take effective decisions, when the time is right. Eventifier helps you aggregate all the social media chatter in one place - a live wall - where you can showcase your social conversation to your audience.
