#offerpop

Check me out https://www.offerpop.com :D

New Post has been published on http://www.learn-digital-marketing.com/the-fan-gate-feature-on-facebook-has-been-disabled-what-now/

The Fan-Gate Feature on Facebook Has Been Disabled — What Now?

Back in August, Facebook announced a bunch of updates, one of which was disabling the fan-gating feature. And on November 5th, those changes went into action. For brands and companies that used this feature to grow fans, it’s time to take a new approach.

For the uninitiated, “fan-gating” is when a brand requires consumers to like its page before they can view content or enter a sweepstakes. It was a way to incentivize people to become fans. However, when the relationship between brand and consumer is tenuous, those fans unfollow.

Mairead Ridge, senior manager of marketing at digital marketing agency Offerpop, says fan-gating was a smart feature in the beginning, but social media marketing is evolving.

“Marketers are getting more sophisticated about the way they think about the value of acquiring and engaging a Facebook audience,” she says.

Instead of focusing on a growing fan base or following, it’s more about growing an audience that will really engage with the content you create. Fan-gating really created faux engagement opportunities and valued a higher fan-count over other important business metrics.

For instance, Ridge says several Offerpop customers have used the fan-gate feature over the years. But when Offerpop looked at the data, non-gated campaigns captured 26 percent more email addresses than gated campaigns. Removing the fan-gating feature is actually good for businesses, according to Ridge, who says it enables brands to acquire email addresses and drive more valuable business metrics.

“[Email addresses] allow businesses to maintain a one-to-one relationship,” Ridge says. “It’s really about owning your audience, rather than renting it.”

Just to be clear, brands can still run campaigns that encourage users to like a page. However, the feature that enabled brands to force consumers to like a page for access to exclusive content is no longer available.

“There’s really nothing wrong with including a call to action with your content,” Ridge says, adding that with the decline in Facebook reach, it’s important for marketers to emphasize quality in their campaigns.

A lot of her clients ask about how to get engagement without fan-gating. Ridge suggests companies get experimental with types of content and figure out which days and times different types of content get the most traction. Ultimately, though, content is king.

“By producing engaging content [brands] are ultimately going to grow their fan-base.”

New Post has been published on http://www.learn-digital-marketing.com/hootsuite-offerpop-integration-provides-tangible-insights-for-marketers/

Hootsuite-Offerpop Integration Provides Tangible Insights for Marketers

Social media has entered a new phase. Before, the goal was to gain followers and fans. But now, marketers are under more pressure to show proof of demonstrable business results. In keeping with this transition, the social media marketing platform Offerpop recently announced an integration with Hootsuite.

According to Kevin Bobowski, Offerpop VP of marketing, the integration combines the engagement power of Hootsuite with Offerpop’s ability to deliver a tangible return on investment. Of course the engagement analytics that Hootsuite provides is important; however, Offerpop analytics can show consumer engagement from the top to the bottom of the sales funnel, right up to the point of purchase.

This bodes well for the strategy of leveraging user-generated content. When consumers submit content through contests, promotions and campaigns, Offerpop enables brands to catalog that content and then re-purpose it for new campaigns. Bobowski says that Offerpop can help brands connect the content to tangible business metrics.

“We can actually attribute all of the information back to campaigns, and it’s really powerful,” he says.

Ultimately, the goal with the Hootsuite-Offerpop integration is to provide marketers with tools in one place to demonstrate the value of social media marketing, improve their efforts for the future and stay ahead of the curve when it comes to the evolution of social.

“Offerpop’s integration with Hootsuite simplifies social marketing with a complete command center that provides actionable insights to drive measurable return,” says Offerpop CEO Wendell Lansford.

*image via Offerpop.com

Une infographie réalisée par Offerpop illustre la montée en puissance des métiers liés aux réseaux sociaux. Entre début 2010 et le milieu d'année 2013, le nombre de postes en rapport avec les réseaux sociaux proposés sur Linkedin a progressé de 1 357 %. Parmi ces postes, c'est celui de Social Media Manager qui est le plus représenté 21 106 offres référencées aux Etats-Unis.

Etant donné sa récente apparition, le domaine des réseaux sociaux recrute de nombreux jeunes. Les débutants et les jeunes expérimentés représentent 78% des membres du secteur.

Offerpop’s powerful, easy-to-use social marketing solutions allow brands to reach broader audiences, increase engagement, and grow business by amplifying the impact of marketing campaigns. Offerpop’s  enterprise-class solutions empower Fortune 500 companies, marketing agencies and small businesses to leverage the power of social data for measurable sales results.

Big news: we just launched a new Offerpop blog.  

This means we're saying goodbye to Tumblr, our home for more than 2 years. We're sad to go, but excited to offer lots of fresh, accessible content at our new location.