#era.bakery

✰ || ALBUM CONTENT

one disc + photobook (72 pages) + two random photocards out of eight + one out of six random member folded poster + one unfolder poster with tube + one out six random circle card + one out of six random recipes by yuri + one out of six random receipts with a message by a member 

✰ || SALES + ACHIEVEMENTS

this album was such a fun and fresh start to spring

critics and the public ate up the concept and overall presentation of the album

some people had strong opinions on the title track and thought it shouldn’t been switched with one of the b-sides

but overall it was a hit

Apple Pie” debuted at number 1 on korean music charts, it stayed in the top 3 until the end of their promotion cycle

“Cherry on top” debuted at number 5 on korean music charts, it stayed in the top 10 until the end of their promotion cycle

“Stupid Cupid” peaked at number 9 on melon

“Girls like us” peaked at number 12 on melon

“Blue ” peaked at number 27 on melon

“Creme’ peaked at number 43 on melon

the “Apple Pie” mv got 19.5 million views in the first 24 hours

"Apple Pie” received 6 music show wins 

✰ || PRODUCTION

"Apple Pie” was written and produced by sm’s in house production team, with only the smallest bit on input from mika

“Stupid Cupid”, “Cherry on top”, and “Girls like us” were all produced and heavily written by mika under the pseudonym m.ka

"Blue” was completely written and produced by piper. it was originally going to be released on her soundcloud but she decided to lend it to the mini

“Creme” was produced by m.ka and partially written by yuki

✰ || APPLE PIE STYLING

the outfits were so quirky and cute, very different from their previous concepts

not a single outfit ever feature pants, they were always in dresses or skirts

the addition of aprons were the most popular accessory options and were featured in over half of the outfits

if they weren’t in apron based dresses, they had sweets covering their body or looked like they worked in a candy shop 

aprons, big bows, fluffy tutu/skirts, bright pastel colors, stockings, etc were the most prominent accessories 

the girls were usually wearing their designated color in some way

all the girls had different shades and styles of blonde hair for both the mv and most of their first week of promotions

yuki bleached her hair for the first time ever in her life and got rid of her signature thick bangs, rocking a ashy blonde to pink ombre

mika and josie cut their hair short for the first time in their careers, as well as cutting cute whispy bangs

yuki was the first member to dye their hair, going a pretty shade of pink and debuting it on the 3rd

mika was next, showing off a vibrant orange bang look on the 5th

yuri went a mint green on the 7th and josie went a heavy blue on the 9th

piper dyed her hair a dark vibrant purple that featured magenta thick highlights on the 12th

soyee was the last one to dye her hair, going ashy blonde that faded into a multitude of rainbow colors on the 14th

✰ || ERA HIGHLIGHTS

first mini under sm!!

fans had a lot of anticipation for this mini considering it had to be pushed back due to piper’s injuries

she was good to go physically by their comeback stage but that didn’t stop sugar babies from showering her in love and concern

the concept and styling for this comeback had similar vibes to red velvet’s red side, orange caramel, and wjsn chocome, which a lot of fans from each group enjoyed

the comeback stage was decorated to look like a huge cupcake factory, it was so extravagant for no reason we love it

the merch for this omg!!!

they release cute little aprons that were color coordinated with each girls and featured their signature along the ribbon tie 

they also dropped baking starter kits that were designed around the girls and the mv :( it was so cute :(

sm gave them their first solo online concert!!

the girls had so much fun performing and interacting with fans, even if it was through a screen

they can’t wait to go on a world tour once the pandemic is settled and over :(

mika kept up her youtube channel show called ‘sugar plum slumber party!’. this time featuring members of wayv, exo, suju, and snsd

their vlive channel was heavily active, each girl was live basically everday they had so much fun

yuri got her own vlive+ show called “yuri! let’s bake!” and it was the cutest weekly baking show known to man. a sns member guest starred each week and they all had so much fun :(

yuki and piper once again had major tension which caused a lot of concerns with fans

piper avoided the topic at all cost when it was brought up and yuki just shrugged it off by blaming it on “roommate drama”

sm created a pop up “bakery truck” outside of the sm building that sold sweets and treats that the girls love

every once and a while, the girls would work a short shift within the food truck and meet with fans :(