#edge1 software

Preparing a media plan isn’t especially difficult, but it can be time-consuming. When your proposal includes multiple cities and different media networks. Now, say hello to Edge1 Outdoor Media Management Software, which helps you to generate and share media plans in just 180 seconds. 

​As its name suggests, the Edge1 business intelligence application allows you to get insights into your outdoor advertising business and helps you to manage your team best.

Based on real data about the locations, sales operation, and multi-perspective analysis of actions and results, this feature provides actionable insights discovered about your company’s productivity.

It’s possible to see how your media locations and team members are doing through detailed charts with simplified data about the three productivity perspectives: Revenue, Occupancy, and Campaign Delivery. All available data can be checked with a yearly, quarterly, monthly, weekly, or custom period view.

Business Intelligence also develops the productivity score, showing how much, how quickly, and how better a team is selling during a quota cycle.

By using Edge1 Software, campaign management features you can streamline the planning, execution, tracking, and analysis of all your outdoor advertising campaigns across multiple media types (traditional, ambient, street furniture, digital, and transit). 

Define campaign approvals to ensure visibility, alignment, and execution across your organization. Benchmark campaign tracking to quickly identify, execution stages, where it is slow, and getting delayed. Edge1 campaign management module gathers granular information so you can measure your campaigns. Get real-time activity updates.

With an intuitive interface, Edge1 simplifies the campaign creation process by helping you to envision each step in the experience to ensure they are touching each audience member at the right time, with the right message. A simple, yet sophisticated approach makes it faster and easier to execute campaigns, that will drive sales opportunities and propel revenue.

When it comes to outdoor advertising campaigns, it may not be clear as to how an ad’s performance is measured compared to other forms like the Internet. As the popularity of outdoor advertising rises, so does the demand for measurement capabilities that can assess just how impactful your advertising has been, and who has seen it. This enables you to adjust your future advertising plans in line with performance to expand your reach and increase your impact.

Whether you’ve set up a campaign already, or whether you’re planning future successful campaigns, the measurability of out-of-home media is probably a question on your mind. With this confusion, it’s common for people to ask, “How is outdoor advertising measured?”

OOH advertising often uses demographics and psychographics to measure an ad’s performance. The good news is there are sophisticated measurement capabilities available. Here are some of the key components that are used to create impactful insights for measuring OOH reach and engagement.

Opportunity to Contact

Market research company Esomar uses the term Opportunity to Contact (OTC). This is a metric for measuring how many people will potentially walk past your advertisement and see it. This takes into account survey data and mobility modeling. But there’s a further element to this: Visibility adjusted contact (VAC). This refers to the number of people who actually saw the advertisement during the campaign.

Once we have the potential audience numbers for a panel, how can you be sure that people have seen it?

Edge1 advanced OOH measurement systems incorporate algorithms built around extensive eye movement research based on established psychological techniques on how people view and respond to the world around them. By analyzing all classification factors for panels and audience behavior in this way, the measurement systems can convert the number of viewable impressions (OTCs) into actually viewed impressions (VACs) on all static, digital and place-based media.

Traffic Statistics

To measure the potential impact of a billboard, know how many people pass it daily. A billboard on a busy highway is going to be more valuable than one on a sleepy street in a small town. Traffic may also consist of pedestrians passing by your billboard in the street or seeing it as they wait for a commuter train.

This data includes information on every mode of traffic and comes from a variety of sources including official government traffic counts, transport authorities, GPS, real-time sensors on panels, video counting techniques, and even satellite spectrum imaging. Statistics on traffic can’t tell you precisely how many people actually took the time to read your billboard, but they give you an idea of your potential audience.

Mobility

In OOH measurement systems around the world, a detailed travel survey based on a representative population is conducted to identify detailed patterns of consumer mobility.

These surveys can be memory based but in most cases, they involve passive sensing and recording of the participants' movements via a smartphone or a custom device that measures GPS and Wi-Fi signals. These devices can even incorporate accelerometers, barometers, and compasses to establish everything from the mode of transport and the routes a person takes, right down to the granularity of the floor of buildings he or she visits.

Measuring the number of people who have seen the advertisement is incredibly helpful for the planning of ad campaigns however the measurement data cannot measure the human reaction to an advertisement, or whether somebody actually cares about the ad, or interacts and engages with it.

To learn more about the Edge1 outdoor advertising measurement system visit

Most outdoor advertising media companies would admit they often depend on spreadsheets to know the site availability, track the campaign progress and report on various metrics, processes, etc. Spreadsheets have a place and are sometimes valuable, but if you’re using them to manage your media site locations, leads, landlord license fees, campaign expenses, budgets, and metrics, you’re likely ready to pull out your hair.

It’s time to stop the madness and say, “We’re not going to take it anymore!”

The Problems with Spreadsheets

Spreadsheets are static. Spreadsheets are complicated. Spreadsheets are manual. With thousands of cells, pages, and macros subject to human error, they offer little in the way of providing trustworthy data that can be used with confidence and you never know if you’re working from the same version as the other guy. 

How much time do you or those on your team spend knowing the current availability of media locations, verifying the data is accurate and the right version, and trying to share it with others? How well do they enable your team to collaborate and share quick media plans? How effective are they in helping you manage your outdoor media locations, measure the impact of a campaign and predict your revenue? Sales + Spreadsheets = Hell

Outdoor media advertising sales are inherently complex because there are usually many campaigns running at the same time, each with their own budgets, number of locations, schedules, markets and production (printing and installation). Using a spreadsheet to manage all of these moving parts not only adds countless hours but puts the organization at risk for using bad or old data and wasting a lot of time.

The truth is, spreadsheets were not designed for collaboration. Since your sales department likely consists of more people than just you, using a spreadsheet just isn’t practical in light of all of the automated sales tools available. Spreadsheets are limited in their functionality when it comes to OOH advertising media sales; they don’t allow multiple users to input or access data on demand and they don’t provide real-time visibility into what’s really happening. To make things worse, oftentimes, there are multiple spreadsheets being used by various people, leading to frustration and data inconsistency.

If your outdoor media plans are based on the actually available locations, you have to trust the data you have. A single error in a single cell of a massive spreadsheet renders that spreadsheet completely useless. Are you willing to risk your sales efforts on the accuracy of those spreadsheets over which you have so little control?

Stepping Out of Spreadsheet Hell 

Sales departments must step out of their comfort zone of spreadsheets and embrace sales performance management solutions that automate processes and integrate with other business systems, like CRMs and sales automation platforms. You need modern technology to do things spreadsheets don’t allow, like comparing media plans. You need to have a standardized methodology for evaluating and media locations’ performance. You need a single source of truth from which your team can work.

Spreadsheets will never be able to give you these features, flexibility or visibility.

Knowing this, why do salespeople still sometimes cling to spreadsheets? Likely because they’ve always used them and don’t want to learn or invest in something different. I get it. Change is scary and there is often a learning curve. But spreadsheets will perpetually demand vigilance and consistently fall short of what you really need to run an effective and successful marketing organization. 

Once you learn how well Edge1 outdoor advertising sales performance management software can improve productivity and performance, you’ll wonder how you ever managed with spreadsheets.