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Edge1 Continues to Expands Global Footprint with recent onboarding of Viva Signs, a Leading Outdoor Advertising Provider from Sint Maarten

Edge1 Continues to Expands Global Footprint with recent onboarding of Viva Signs, a Leading Outdoor Advertising Provider from Sint Maarten

Edge1, global platform for managing out-of-home (OOH) advertising, is excited to announce the addition of Viva Signs, one of the most dynamic outdoor advertising providers from the vibrant island of Sint Maarten. This partnership marks a significant milestone in Edge1’s continued global expansion, as the company strengthens its presence across key international markets.

Viva Signs, known for its extensive media portfolio and strategic positioning on the adventurous island of Sint Maarten, offers unparalleled advertising opportunities in one of the most picturesque and high-traffic locations in the Caribbean. With its innovative media solutions, Viva Signs provides brands with immense visibility across both local and international markets, making it a perfect ally for Edge1 as they continue to expand their reach in diverse regions around the globe.

Expanding Global Reach As part of the partnership, Edge1 will leverage Viva Signs expansive network of advertising assets, which includes traditional and digital OOH billboards, prime outdoor locations, to deliver maximum brand visibility and impactful campaigns. The synergy between Edge1’s cutting-edge technology and Viva Signs’ robust portfolio will provide advertisers with a seamless, effective, and dynamic platform for managing outdoor media campaigns.

“We are truly honored to welcome Viva Signs to the Edge1 family," said Upinder Singh, Managing Director at Edge1. "This partnership represents a significant step forward in our mission to revolutionize the global outdoor advertising landscape. Viva Signs’ impressive portfolio of high-visibility media assets, combined with their strategic presence in the vibrant and adventurous Sint Maarten, provides an extraordinary platform for brands to connect with diverse audiences.

At Edge1, we are committed to enabling businesses to achieve their advertising goals with efficiency, innovation, and impact.”

A Step Forward in Innovation Edge1 has long been at the forefront of outdoor advertising technology, offering advertisers innovative solutions for media planning, buying, and management. With a growing global network of media owners and agencies, Edge1’s platform allows for seamless integration of campaign data, offering powerful analytics, reporting, and optimization tools. This partnership with Viva Signs is a testament to Edge1’s ongoing commitment to offering cutting-edge solutions that cater to the evolving needs of the advertising industry.

Viva Signs brings to the table a wealth of experience in creating impactful, creative, and high-visibility outdoor campaigns. Their portfolio is strategically placed in locations with high foot traffic, ensuring that brands gain maximum exposure to both locals and tourists. This aligns with Edge1’s goal of providing effective media solutions in the world’s most dynamic and competitive markets.

Viva Signs: A Key Player in Sint Maarten’s Outdoor Advertising Landscape Viva Signs is known for its comprehensive suite of outdoor advertising services, ranging from traditional billboards to innovative digital displays. The company has built a strong reputation for its ability to provide customized solutions that meet the unique needs of brands operating in Sint Maarten. With a deep understanding of the local market and an expansive network of prime advertising locations, Viva Signs is well-positioned to help brands amplify their messages across one of the Caribbean’s most high-traffic regions.

Looking Ahead This collaboration is just one of many exciting developments as Edge1 continues to innovate and push the boundaries of what’s possible in outdoor advertising. With plans to expand further into new regions and markets, Edge1 remains committed to providing OOH companies with the tools, technology, and expertise needed to succeed in an increasingly competitive global landscape.

About Edge1 Edge1 is a comprehensive end-to-end solution provider for the out-of-home (OOH) advertising industry, backed by over 15 years of expertise. Renowned for its innovative technology, Edge1 empowers media owners, agencies, and advertisers to automate, manage, optimize, and monitor their outdoor advertising business with unparalleled efficiency.

Designed exclusively for the OOH industry, Edge1’s platform offers advanced tools for campaign planning, inventory management, performance analytics, and seamless reporting, all in one place. With a global footprint and a proven track record, Edge1 is the go-to choice for OOH service providers seeking to maximize their visibility, streamline operations, and achieve impactful results in a highly competitive landscape.

As a trusted leader, Edge1 is redefining the future of outdoor advertising by delivering innovative, scalable, and technology-driven solutions that cater to the unique needs of the industry.

About Viva Signs Viva Signs is an established outdoor advertising company based in Sint Maarten, providing a diverse range of media options including billboards, digital displays, and other out-of-home advertising assets. Known for its strategic placements and high-visibility locations, Viva Signs helps brands achieve maximum exposure and engagement in one of the Caribbean’s most iconic destinations. To know more: www.vivasigns.sx

Edge1 Outdoor Media Management Software operations mobile app will help you to monitor your campaigns on the go with all images including the geo-location and timestamp, as well as have full reporting and visibility for your campaign media locations.

From sharing media plans to getting campaigns up to speed, our workdays are filled with manual yet necessary tasks. Edge1 gives anyone in your company the tools to simplify and automate their daily task. It combines alerts (such as campaigns ending shortly; ask for an extension), messages and forms, all through a point-and-click interface that even the greenest Edge1 users find easy. The possibilities are nearly endless for what benefits teams can reap with it, akin to a Swiss Army knife with 1,000 blades.

Given the right tools, automating the business process workflow can be surprisingly easy and can reap major benefits. Understanding these benefits will help you to deliver the best and transparent campaign delivery. A recent study by a leading trade journal asked the question, “What do you see as the most important benefits of an automated or unattended advertising business?”

To help spark your imagination, we’re sharing five major benefits of using Edge1 out-of-home advertising workflows automation.

1. Improved organization

OOH advertising workflow automation tools distribute information seamlessly. For instance, when you automatically update new campaign information for a client and can invoice it from the same system, all of the information regarding the campaign is in the same place. You don’t need to go looking for it across multiple systems.

Automation ensures that the information is automatically sent where you need it, keeping your information current, and preventing your team from spending a lot of time looking for it.

2. Reduced time spent on redundant tasks

One of the biggest benefits to business process workflow automation is the amount of time your team will save on manual, repeatable tasks. Leveraging automation helps your team reduce the time spent on creating media plans, which adds up over time. Based on estimates, it takes  2 to 3 hours for media planners to share the media locations as per the brief, know the availability information of the media locations, find good media images and more.

With the automatic Edge1 media master module, you can reduce the time in finding the locations based on brief in 30 seconds.

3. Well-established processes

The best way to leverage the most benefit from workflow automation is to ensure you create workflows and processes that are set up in advance. Establishing these workflows will ensure that you create a set of standards everyone on your team can follow without having to do additional work. Once these workflow rules are established, these processes can help establish consistency and efficiency within your organization and ensure you deliver a consistent experience to your customers.

Furthermore, the documented, repeatable processes can help you scale by making it easier to accomplish more in less time. Your team can focus on providing excellent customer service and doing a great job when they don’t need to waste time thinking about the process itself.

4. Multi-department visibility

Maintaining separate spreadsheets, accounts, and processes make it difficult to really see how well your company is doing. To see how many campaigns are delivered in a week or how quickly a business is converted, you may need to gather information about each employee’s performance to view the company as a whole.

Dedicated to advertising workflow automation tools increase visibility into your business’s operations by centralizing data in a way that makes it easy to figure out holistically how your company performs, in addition to the performance of each individual team member. You can even isolate the performance of one department.

5. Increased accountability

With so many different systems in place, it can be difficult to know exactly what is happening at every moment. For instance, if an employee wanted to delete the assigned lead they didn’t want to follow, you’d need processes in place to know this went on. What if deleting something was an accident? How would you know something was accidentally deleted and have the opportunity to get the information back?

Automation reduces human errors by providing a digital trail for your entire operation in one place. It provides increased accountability for everybody’s actions across different departments, so issues like these aren’t a problem.

​As its name suggests, the Edge1 business intelligence application allows you to get insights into your outdoor advertising business and helps you to manage your team best.

Based on real data about the locations, sales operation, and multi-perspective analysis of actions and results, this feature provides actionable insights discovered about your company’s productivity.

It’s possible to see how your media locations and team members are doing through detailed charts with simplified data about the three productivity perspectives: Revenue, Occupancy, and Campaign Delivery. All available data can be checked with a yearly, quarterly, monthly, weekly, or custom period view.

Business Intelligence also develops the productivity score, showing how much, how quickly, and how better a team is selling during a quota cycle.

By using Edge1 Software, campaign management features you can streamline the planning, execution, tracking, and analysis of all your outdoor advertising campaigns across multiple media types (traditional, ambient, street furniture, digital, and transit). 

Define campaign approvals to ensure visibility, alignment, and execution across your organization. Benchmark campaign tracking to quickly identify, execution stages, where it is slow, and getting delayed. Edge1 campaign management module gathers granular information so you can measure your campaigns. Get real-time activity updates.

With an intuitive interface, Edge1 simplifies the campaign creation process by helping you to envision each step in the experience to ensure they are touching each audience member at the right time, with the right message. A simple, yet sophisticated approach makes it faster and easier to execute campaigns, that will drive sales opportunities and propel revenue.

Let’s face it. Selling ain’t easy. Sometimes it seems easier to lure a ravenous lion with a lettuce leaf than hit your monthly sales target. Even the best, the most seasoned salesperson will feel pressure from time to time and result in them not hitting the target. It’s this pressure that spawns excuses, excuses that detract attention away from a sales person’s performance.

A lot of business owners will tell you that the sales team must work hard to meet a sales target. However, working smarter will likely produce better results with less effort. 

Let's work smart with Edge1 Outdoor Media Management Software. No need to remember leads due to follow-ups or meetings, our CRM dedicated to the advertising industry will do it for you, from sales pipeline to sales funneling to achieving your sales target. 

With Edge1’s dedicated dashboard for the sales team, the salesperson can track the status of all their deals, can monitor their performance on a daily, weekly, or monthly basis. It can be used as a motivational tool to foster friendly competition among internal sales teams.

Navi Mumbai (Maharashtra) based Ronak advertising selects Edge1 outdoor advertising software to automate its outdoor media sales and finances.

Edge1, one of the world's foremost providers of outdoor advertising media management software, today announced it started the implementation of its web-based OOH Software Edge1, a complete software to manage static and digital sites, with Navi Mumbai based Ronak Advertising, a leading out-of-home advertising agency provider, to automate all their out-of-home advertising business workflow.

Ronak Advertising has more than 1000+ big and small outdoor media site formats, having more than 18 Lakhs sq feet of advertisement space they are often known as the king of the Navi Mumbai region. They are also only INS Accredited Ad Agency in Navi Mumbai; with over a thousand esteemed clients and four branches across India, offering clients with all kinds of media i.e. Newspaper, Outdoor, Radio, TV, Below-the-line (BTL).

Taking the best use of the coronavirus pandemic, Ronak Advertising has started online training sessions to implement the software, keeping in mind that once the business is back to normal they are equipped with automated media plans and transparent campaign delivery. The implementation aligns with Ronak Advertising's core mission of providing accurate and cost-effective outdoor campaigns, using the best tools and systems. The out-of-home (OOH) specialist will use the platform to plan and deliver campaigns ultimately optimizing media spends in an automated manner.  

Ronak Advertising will implement all modules of Edge1’s digital and static media platform, which ensures, in particular, the seamless integration of all departments across the organization “Edge1’s excellence in outdoor advertising software as well as numerous references from their existing clients dispelled any doubts we might have had about our choice. Moreover, we had already tried out the solution’s adaptability that enables us to customize and develop it as per our business process. This further confirmed that we made the right decision”, says Amardeep Singh Vig, Director, Ronak Advertising.  

Edge1 and Ronak Advertising are currently implementing the tools and solutions needed to effectively roll out new sales, campaign management, and mobile capabilities.