#droga 5

A very stylish reminder of all you get with the Times

There’s a lot I like about this 60-second video. 

I like how energetic and stylish the footage, music, SFX, and edit are.

I like how the Times’ font is so distinct that the on-screen graphics brand every second of the video.

I like how the linked path of subject matter emulates the way we all surf now. One thing leads to another and another. 

It reminds subscribers all they get with the New York Times. And maybe, just maybe, entices someone to pay for this content behind the paywall when there’s enough free information and entertainment to keep us busy for several lifetimes.

Watch a second :60 here. 

Beautifully Absurd MailChimp Campaign Breaks

Email marketing platform MailChimp has tapped agency Droga 5 to produce its first large ad campaign. The three one minute long spots, whose quirky direction style is reminiscent of Wes Anderson’s (without the symmetry) are made to emulate bizarre movie trailers. (more…)