Making Advertising Human

Great short piece of wisdom from David Droga (If you work in advertising and don’t know who he is, drop what you’re doing and google his name). 

Did you mean @Mailchimp? Cyber Grand Prix @Cannes_Lions @droga5 @resn_has_no_i

MailChimp’s marketing campaign, “Did You Mean MailChimp?”, was one of the three Cyber Grand Prix winners at Cannes International Festival of Creativity 2017, in recognition of an integrated multi-platform campaign. Launched in January 2017, the brand campaign was designed as an ecosystem of additive, artful and playful experiences connected with the mispronunciation of the email marketing…

Under Armour "Make That Old"

Agency: Droga5 New York Creative Chairman: David Droga Chief Creative Officer: Ted Royer Group Creative Director: Tim Gordon Senior Creatives: Laurie Howell, Toby Treyer-Evans

Production: MJZ Los Angeles Director: Harmony Korine Cinematographer: Arnaud Potier Editor: Leo Scott Colorist: Tom Poole

.@UnderArmour @MichaelPhelps wins @dandad @EpochFilms @martindethurah @droga5 @qdeptstudios @TheKills

Under Armour‘s tribute to Michael Phelps has won a Yellow Pencil at the D&AD Awards, for Film Advertising Crafts / Direction for Film Advertising and Use of Music. The Under Armour Phelps film is a last goodbye for an Olympic great — a personal story used to tell a bigger brand message. The film lets us see exactly what Michael Phelps has built his legacy on: a lifetime of going dark and becoming…