#driift

'...Salmon says the data suggests that two-to-three people are watching each stream sold.

Written: 12.11.2020

Driift is a brand new live streaming platform founded by ATC Management earlier this year and has gained great success within the music industry. Moreover, they have live streamed performances from Nick Cave, Dermot Kennedy, Biffy Clyro and Laura Marling over the past few months and are currently working on expanding further to the Australia and New Zealand music markets (I’m hoping Tash Sultana will have one!). 

Driift states on their website (below) that they have generated over 100,000 ticket sales from 92 different countries which, in my opinion, is unbelievable, considering they only launched earlier this year! (I believe that their first streamed performance was in June 2020!) 

On July 30th 2020, Kennedy, streamed from The Natural History Museum. Billboard states in an article about Driift (below) that Dermot Kennedy played to around 30,200 people and generated ‘$511,000 gross income.’  Furthermore, some interesting data that the Billboard article presents is that Dermot’s ‘global livestream grosses were between 3.5-4.5 the average gross from their most recent tours, while the livestream attendance tally was 6.8 x5 the average count.’ That is insane! They go on to say that from eight live shows Kennedy did last year he only generated 32,000 tickets... one show he did online gave him 30,000. 

WOW.

After looking at this data it leaves me with many new and unanswered questions about the future of the live music industry. 

Will live performances permanently move into the digital world because it seems the most efficient way of maximising profit? Also it is an effective way to deal with environmental issues that live performances create through touring. 

I guess will have to wait and see. 

SOURCES:

1. Driift Website: https://driift.live/ 

Niall Horan: Live at The Royal Albert Hall (TPi, 13 Jan 2021)

TPi’s Stew Hume speaks to the crew behind the singer’s latest livestreamed show broadcast live from the Royal Albert Hall – a performance raising awareness and funds for the live events workforce.

'While some may argue that too few artists have done their bit to raise awareness for the people of the music industry who since March 2020 have been forced to stop practicing their profession, one artist who has stepped up to the plate is singer-songwriter and former One Direction star, Niall Horan. Joining forces with the crew-led organisation, We Need Crew, on 7 November 2020, the singer welcomed fans from around the globe to bear witness to a one-off performance from the eerily empty Royal Albert Hall, with all profits going to his touring family and technical entertainment charity, Backup.

In the lead up to the livestream, Horan could be found on almost every television network, promoting the show and explaining why the performance required the attention of all music lovers. In his own words: “I’m putting on this gig to raise awareness of the immense value they bring to an industry enjoyed by so many and do something to help them and their families. I ask all my fans to support them with me and buy a ticket if you can, and I encourage all artists to do the same.”

With several weeks passing since both artist and crew took over the RAH, TPi caught up with the crew behind the project and to get their thoughts on this very special event...'

...CONTINUED

Written 10.11.2020

On 7th November 2020, Niall Horan performed, a 14 song setlist, live at The Royal Albert Hall, alongside his band members. 120,000 tickets were sold in 151 different countries and he raised $2.4 million which, would be donated to a new found charity organisation ‘we need crew.’ Furthermore, they aim to continue to raise awareness and donations to those individuals that have been unable to work within the live music sector and have suffered the horrific financial and mental challenges that this pandemic has brought. 

Instead of discussing the livestream itself I wanted to address how live streaming performances has enabled for a larger capacity of people to enjoy these events. For example, The Royal Albert Hall holds around 5,200 people however, 120,000 attended this live stream concert that is around 23 times more capacity. It doesn’t stop there! 151 different countries participated in this event from all different cultures... imagine, you’re in a room of 120,000 people, singing along to your favourite artist, dancing, laughing, smiling... to me nothing is more powerful than that. And live streaming music performances gives us this capability, although in digital form, it is still the most logical step, right now, to continue to create experience, connection and happiness which, is something I think we all need at the moment. 

PLEASE CHECK OUT ‘WE NEED CREW’ HERE: https://www.weneedcrew.co.uk/ 

Sources: 

‘Niall Horan Reminds Music Industry How Essential Crew Is With Charity Live Stream Concert’

Deezer Invests $4.5 Million In Dreamstage Owner Driift

Photo credit: Deezer Last October, Deezer got Minority stake in ticketed livestream platform Driift. Now, Driift has acquired another Deezer-backed livestream startup, Dreamstage, and received an additional $4.5 million from the listed streaming service. Deezer today announced the acquisition of Driift’s Dreamstage and multi-million dollar investment in an official release. One of the many…