#directtoconsumer

Blockchain Ecosystem Exchange [email protected]

+1 (844) 972-1777 https://consumerstaples.exchange

ANNOUNCING CONSUMER STAPLES EXCHANGE LAUNCH

(Austin, TX, USA, 14 October 2021): Consumer Staples Exchange PS ("CSX"), a Blockchain Ecosystem Exchange sector, announced today that it is deploying its big data, artificial intelligence, and blockchain technology shared services platform for decentralized exchanges and marketplaces. As a member of the Blockchain Ecosystem Exchange system, its single goal is leveraging the power of blockchain e-commerce to democratize the data behind human identity.

"The mission of the Consumer Staples Exchange is to horizontally and vertically unite food, staples, retailing, beverage, tobacco, household, and personal products on its blockchain-powered shared services technology in order to DEMOCRATIZE the Consumer Staples buying experience for the HUMAN IDENTITY," said Eraj Akhtar, Chief Futures Officer for CrowdPoint Technologies. "Our Futures team has a singular focus on leveraging the power of the blockchain to drive e-commerce more efficiently first. Then we can move to use a solid supply chain optimization approach to improve customer service, eventually removing bloat in the business ecosystem."

The company has been working in stealth for the past year, integrating into a common schema of 11 market sectors, providing consumers an easy way to navigate through its Blockchain Ecosystem Exchange. Its shared services include an integrated suite of proprietary nextgen blockchain, big data, and artificial intelligence technologies. The shared services also include technologies that help small and medium-sized companies grow and compete like large enterprises. The company has deployed its web-based communication service that comes prepopulated with millions of ideal customer profiles. This feat is possible through a big data customer resource manager. Also included is a website builder that provides web hosting and design services. Users can quickly build their site while integrating directly into nextgen blockchain technology. The company is currently in negotiations with several sizable Consumer Staple resource providers and anticipates making an announcement in the coming days.

The Consumer Staples Exchange is passionate about the success blockchain technology will have on this sector. CSX focuses on delivering a solid public-private blockchain-powered assembly of marketplaces that focus on more efficient e-commerce.

For more information, you can visit the following links:

https://consumerstaples.exchange/?afmc=HBMvKE9i0yT3aUkvlpLes

https://blockchainecosystem.exchange/?afmc=HBMvKE9i0yT3aUkvlpLes

This presentation may contain "forward-looking" statements within the meaning of the federal securities laws, and these statements involve substantial risks and uncertainties. All statements other than statements of historical fact could be deemed forward-looking, including, but not limited to, expectations of future operating results or financial performance, market size and growth opportunities, the calculation of certain of our key financial and operating metrics, plans for future operations, competitive position, technological capabilities, and strategic relationships, as well as assumptions relations to the foregoing. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. In some cases, you can identify forward-looking statements by terminology such as "guidance", "expect", "anticipate", "should", "believe", "hope", "target", "project", "plan", "goals", "estimate", "potential", "predict", "may", "will", "might", "could", "intend", "shall", and variations of these terms or the negative of these terms and similar expressions. You should not put undue reliance on any forward-looking statements. Forward-looking statements should not be read as a guarantee of future performance or results and will not necessarily be accurate indications of the times at, or by, which such performance or results will be achieved, if at all.

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You don't expect it to be different.

That's the thing. You go in thinking it's going to be a marginal improvement. A slight upgrade. Like buying the better brand of pasta sauce — technically better, sure, but you're not going to rearrange your life around it.

And then it's different. Actually different.

Not louder. Not more intense in the way that spicy food is intense. It's more like — the flavor goes somewhere. It has a beginning, a middle, and something at the end that makes you pause with the fork still in your hand.

That's the moment. The pause.

You start doing math in your head that you didn't expect to do. How long have I been eating the other version? What exactly was I tasting before? Was that just salt and char this whole time?

It's a little disorienting, honestly. Nobody warns you.

The difference between commodity meat and meat raised on open pasture by people who actually know the animal — it's not subtle once you've tasted both side by side. It's the difference between a photograph of a place and standing in it.

Beck & Bulow raises bison, sources wagyu, hunts wild game, and catches wild salmon. Everything ships direct from New Mexico. No grocery store markup. No mystery supply chain. No "Product of USA" label that technically means it was processed here after arriving from three other countries.

Just the actual thing.

The pause is waiting for you.

Building a brand in India? You’re likely facing the million-rupee question: D2C, Marketplace, or Omnichannel? Should you own the customer relationship via your own website, leverage the massive traffic of Amazon, or go all-in on physical stores? Each path has hidden traps. D2C offers data but high CAC; marketplaces offer reach but eat your margins; omnichannel offers scale but brings complex operations. Top players like Mamaearth and boAt didn't choose randomly—they followed a specific sequence. Are you building on "rented land" or for the long haul? The math on a 1,000-rupee product reveals the truth. But do you know which model actually wins for your category?

In India, buying fresh meat was once a hassle. Unhygienic local shops, lack of quality checks, and no standard pricing made the process inconvenient for consumers. But in 2015, two entrepreneurs decided to change this experience forever. Their startup, Licious, transformed the way Indians buy meat and seafood, eventually becoming one of the most successful foodtech unicorns in the country.

The Beginning of Licious

Licious was founded in 2015 by Abhay Hanjura and Vivek Gupta in Bengaluru. The idea came from a simple observation — while grocery delivery apps were booming, the meat segment was still unorganized and underserved. Consumers were forced to compromise on hygiene and quality when purchasing meat.

The founders envisioned a premium meat and seafood brand that offered freshness, convenience, and trust. Their mission was to bring standardization to a sector that had long been ignored.

Building Trust in an Unorganized Market

From the start, Licious focused on solving three key pain points:

Quality – Sourcing meat directly from farms with strict checks.

Hygiene – Maintaining world-class processing units and cold chain systems.

Convenience – Offering doorstep delivery with professional packaging.

This attention to detail set Licious apart from local butchers and quickly built consumer trust.

Growth and Expansion

What started as a Bengaluru-based startup soon expanded to other metro cities like Delhi, Mumbai, Hyderabad, and Chennai. Licious offered a wide variety of products including chicken, mutton, fish, seafood, and even ready-to-cook meals.

By focusing on direct farm-to-fork supply chains, the company ensured consistency and freshness. Within a few years, it became a household name among urban families looking for reliable meat delivery services.

The Unicorn Moment

In October 2021, Licious entered the unicorn club after raising $52 million in funding, making it the first direct-to-consumer (D2C) meat brand in India to achieve this milestone. Investors were drawn to its unique positioning, loyal customer base, and potential in India’s massive but largely untapped meat market.

What Makes Licious Successful?

Customer-Centric Approach: Every product is designed with consumer convenience and trust in mind.

Innovation: From ready-to-cook kebabs to marinated meat, Licious expanded its offerings beyond raw products.

Strong Supply Chain: A controlled cold chain ensures freshness from sourcing to delivery.

Branding: Positioning itself as a premium and hygienic option helped Licious stand out.

Challenges Along the Way

Licious had to overcome significant challenges, including breaking consumer hesitation about buying meat online, managing logistics for perishable items, and competing with traditional markets. But through consistent quality and reliable delivery, it managed to shift consumer behavior.

Licious Today

Today, Licious operates in more than 20 Indian cities, serving millions of customers. With a loyal customer base and continuous innovation, it has cemented itself as a leading foodtech brand in India. Its journey reflects how solving a basic everyday problem with innovation can create a billion-dollar company.

Conclusion

The Licious success story is a powerful example of how determination and consumer-first thinking can disrupt even the most unorganized sectors. By transforming India’s meat-buying experience, Licious not only built a strong brand but also inspired a new wave of direct-to-consumer startups.

India’s e-commerce market is booming, and at the heart of this growth is the rise of D2C (Direct-to-Consumer) brands. Thanks to platforms like Shopify India, it has become easier than ever for entrepreneurs to set up online stores and sell directly to customers.

But while creating an e-commerce store is simple, one challenge continues to hold back many businesses: delivery and logistics management. For Shopify store owners, efficient shipping can make or break the customer experience.

Why Delivery Is a Big Concern for Shopify and D2C Brands

For any online business, customer satisfaction doesn’t end at checkout—it extends until the product is delivered safely and on time. Problems like:

Late deliveries

High shipping costs

Order returns (RTOs)

Address errors

…can all impact sales and profits. In fact, many D2C brands in India face high RTO rates, which can eat into margins and make scaling difficult.

Existing Shipping Platforms: Helpful But Not Perfect

Solutions like Shiprocket, Pickrr, and Shipyaari have helped e-commerce sellers by providing courier aggregation and simplified dashboards. They made logistics more accessible for Shopify owners, but they also come with conflicts and limitations:

Hidden costs during scaling

Delays during peak festive seasons

Limited fraud and address validation

High RTO rates despite integrations

For growing D2C brands, these challenges often become roadblocks to sustainable growth.

AI Logistics: The Next Step for E-Commerce in India

Artificial Intelligence is revolutionizing every industry, and logistics is no exception. AI logistics platforms are helping Shopify owners and D2C brands reduce RTO, validate customer addresses, optimize courier selection, and even detect fraud before it happens.

That’s where a new-age solution like Orderzup comes in.

Orderzup: An AI-Based E-Commerce Shipping Solution

While less popular than Shiprocket or Pickrr, Orderzup is an AI-powered shipping solution for e-commerce and Shopify store owners in India. It offers features designed specifically to reduce RTO and improve delivery performance:

✅ AI Address Validation – Eliminates common errors in shipping addresses. ✅ Fraud Detection – Blocks risky pin codes and customers likely to trigger returns. ✅ Data-Driven Insights – Helps brands analyze courier performance and optimize costs. ✅ Collaborative Pools – Allows smaller sellers to benefit from bulk shipping rates.

This makes Orderzup not just another courier aggregator, but a smart logistics platform built for the future of D2C e-commerce in India.

The Future of Shopify & D2C Shipping in India

As Shopify India continues to grow and more entrepreneurs launch D2C brands, AI-driven logistics solutions will play a critical role in scaling businesses. While existing platforms like Shiprocket, Pickrr, and Shipyaari will continue to evolve, tools like Orderzup are setting a new standard with AI-powered, conflict-free, and cost-efficient solutions.

Meticulous Research®— leading global market research company, published a research report titled, ‘DTC Food Market by Type (Food {Bakery & Confectionery, Meat, Poultry, & Seafood, Dairy, Snacks}, Beverages {Carbonated Soft Drinks & Juices, RTD Tea & Coffee, Alcoholic Beverages}), by Distribution Channel (Online, Offline) - Global Forecast to 2031.’The Strategic Imperative

Consumer behavior has fundamentally shifted beyond traditional retail models. Today's consumers demand convenience, personalization, and direct brand relationships that conventional distribution channels cannot provide. Companies failing to establish meaningful DTC presence risk commodity status, competing solely on price in increasingly crowded retail environments.

This isn't merely a trend—it's a structural shift reshaping the entire food industry. The DTC model enables brands to own the complete customer experience from product development to doorstep delivery.

Market Opportunity Analysis

The total addressable market (TAM) extends far beyond niche players, driven by increased online food purchasing comfort, specialized dietary needs proliferation, and personalized nutrition demand. The US market concentration provides infrastructure advantages through mature cold-chain logistics, payment systems, and regulatory frameworks.

Success requires identifying market segments aligning with core competencies and brand positioning. Whether focusing on organic foods, meal kits, specialty diets, or premium ingredients, strategy must address genuine consumer needs and sustainable competitive advantages.

For comprehensive market insights, explore the full research at: https://www.meticulousresearch.com/product/dtc-food-market-5770

Build vs. Buy Strategic Framework

C-suite leaders face critical decisions regarding capability development approach. Building in-house offers complete control over customer experience and technology stack, requiring 18-24 months development time and higher upfront investment. However, it enables deep operational integration and truly differentiated experiences.

Acquisition provides faster market entry and proven customer bases. DTC food brands command premium valuations but bring established supply chains, customer relationships, and market knowledge, accelerating entry from years to months.

Many successful companies adopt hybrid approaches—strategic partnerships with existing platforms while building proprietary capabilities. This provides immediate market presence while developing long-term competitive advantages.

ROI expectations should be realistic: DTC investments typically require 2-3 years for payback versus 6-12 months for traditional retail expansion.

Omnichannel Integration Mastery

Successful DTC companies integrate direct-to-consumer seamlessly across go-to-market strategies. Online channels drive majority growth, making digital-first thinking essential. Mobile commerce deserves particular attention, with app-based ordering and subscription models showing significantly higher engagement and lifetime values.

Data integration across touchpoints becomes critical for personalized experiences. Customers expect brands to remember preferences, dietary restrictions, and purchase history regardless of interaction method. Real-time inventory synchronization between DTC and traditional channels prevents stockouts damaging customer relationships.

Customer Economics Foundation

Understanding customer economics forms sustainable DTC strategy bedrock. Customer acquisition costs (CAC) typically range $25-45, varying by category and demographics. The gold standard maintains 3:1 lifetime value (LTV) to CAC ratio, providing sufficient margin for operations and growth investment.

Subscription models prove particularly effective, with subscribers demonstrating 40-60% higher lifetime values than one-time purchasers. Predictable revenue streams provide cash flow stability and improve inventory planning accuracy.

Retention strategies must focus on convenience and personalization—primary repeat purchase drivers. Seamless ordering processes and tailored products create dramatically higher retention rates than interchangeable brand experiences.

Operational Excellence Requirements

DTC food success extends beyond traditional e-commerce, introducing perishability, temperature control, and regulatory compliance complexity. Last-mile delivery strategy represents critical operational decisions between owned capabilities, third-party partnerships, or hybrid models.

Cold chain management becomes essential for most DTC food products. Temperature integrity from fulfillment to doorstep requires specialized packaging, carrier partnerships, and delay contingency planning. Failures create product loss and food safety issues damaging brand reputation.

Strategic fulfillment canter placement enables 1-2 day delivery coverage while optimizing transportation costs. Quality assurance protocols must be enhanced for direct shipments, as products often bypass traditional retail inspection points.

Competitive Differentiation Strategy

Sustainable competitive advantages become increasingly important as markets mature. Convenience factor remains primary, with speed and ordering ease serving as fundamental advantages. AI-powered personalization engines provide significant differentiation through effective recommendations and customized offerings.

Brand authenticity gains new importance in DTC models. Direct consumer relationships enable stronger connections but require authentic storytelling and genuine value delivery. Niche focus strategies often outperform broad approaches—specialized dietary needs show higher margins and loyalty than generic offerings.

Risk Management Considerations

High customer acquisition costs represent significant challenges as competition drives up digital marketing expenses. Regulatory compliance varies by state and product category, creating complex obligation patchworks requiring dedicated resources.

Scalability constraints emerge beyond initial operational capabilities. Managing rapid growth while maintaining service quality and margins requires sophisticated planning and significant infrastructure investment. Technology requirements extend far beyond basic e-commerce, demanding robust platforms handling complex catalogs, subscriptions, inventory optimization, and analytics.

Performance Metrics Framework

Clear KPIs provide effective execution foundations. Revenue growth should track month-over-month and year-over-year performance with seasonal pattern attention. Market share requires category-specific analysis within target segments rather than broad metrics.

Customer metrics form DTC performance cores: CAC, LTV, retention rates, and average order value progression tracked by segment and acquisition channel. Operational efficiency focuses on fulfillment time, delivery success rates, and return/refund rates impacting satisfaction and unit economics.

Strategic Recommendations

The DTC food market offers significant opportunities for companies making necessary technology, operations, and customer experience investments. Success requires long-term perspective, substantial upfront investment, and continuous optimization commitment.

Begin with thorough market analysis identifying attractive segments within capability ranges. Consider customer needs, competitive intensity, regulatory requirements, and operational feasibility before resource commitment.

Technology infrastructure should prioritize scalability and integration over short-term cost optimization. Customer experience must be viewed as competitive advantage rather than cost center, with every interaction contributing to lifetime value equations.

The DTC food evolution remains early-stage with significant opportunities for strategic companies. Changing behavior convergence, advancing technology, and maturing logistics create environments where thoughtful investments generate substantial returns.

Success demands fundamental reimagining of how food companies create value, serve customers, and build competitive advantages in increasingly digital worlds. Companies mastering this transformation will capture disproportionate value as markets expand toward the $195 billion opportunity ahead.

Download Sample Report Here @ https://www.meticulousresearch.com/download-sample-report/cp_id=5770