#digital tribes

 Question Of The Day: What Is A Social Media Marketing Strategy?

  You know social media. It’s Facebook, Twitter, LinkedIn, Instagram, and even YouTube. Regardless of what content you put out there, you need a strategy. And you need one that is specific to your social media marketing campaign.

  So, what is a social media marketing strategy?

  It essentially answers the five W’s and one H—who, what, when, where, why, and of course, how.

  ·     Who is your target audience? Who are you talking to?

·     What is your key message? What kind of content will you share? What motivates your target audience to check out social media?

·    When is the right time to post? When do people go online?

·    Where are you going to share your content? Where does your target audience go when they are online?

·    Why Facebook? Or Twitter? Why are you on the platform you chose?

·    How do you want to be perceived by potential customers and followers?

The answers to these questions will form the foundation of your social strategy.

  Why is this important?

  Because social media can help make or break your business. Social media management is more than just responding to questions or feedback online. It is about creating connections and strengthening customer relationships. It is about building your brand. There’s a lot at stake, so you need to be strategic about what you put out there and how you do it.

  Best Social Media Marketing Strategy Tips

  ·         Keep an eye out for marketing trends. Digital marketing is always in a state of flux. It’s ever-evolving. And of course, those who adapt early on or set the trends have much to gain. Watch out for the latest, even if it’s not a part of your target audience. At the same time, it’s important to know when to join. Not all trends will be a fit for your brand. Circle back to your goals and your overarching message to help keep you grounded.

  ·         Strike a balance between organic and paid content. Viral organic content is the dream, but it’s a lot harder than it looks. Social media advertising allows you to reach a targeted audience faster. It’s important to be clear on your goals so you can choose the right type of ad. Are you after higher impressions or better engagement? Another good thing about social ads is that you can test and optimize, so you can make the most of your budget.

  ·         Invest in video. Video is no longer just a YouTube thing. Instagram and Facebook have ‘Stories,’ and even Twitter has ‘Fleets.’ And of course, there’s TikTok. There is a strong demand for video content, and the payoff is significant. Posts with video drive higher engagement and improved search engine rankings.

  Here’s Why You Need Professional Social Media Marketing Services

  It’s easy to claim to be a social media expert, but when it comes right down to it, there’s more to professional social media marketing than witty posts.

  It requires solid strategy, technical precision, and of course, a healthy dose of creativity. It takes a tribe to create a sustainable social media marketing plan that will deliver long-term results.

  We can be that tribe of experts for your business. Give us a call now, (504) 565-2346.

Question Of The Day: What Is Website Design And Development?

  As a digital marketer or as an online merchant, your website is your headquarters. It represents your brand—your personality, values, and unique proposition. And this is precisely why website design and development are crucial.

  So, what is website design and development?

  Website development is the “process of building websites and applications for the internet.” It goes beyond the design aspect of a website. Web development involves coding and programming, which are the foundations of a website’s functionality.

  Website design can be considered a “subset” of web development. It is part of the website creation process. But as the name implies, it focuses on the visual aspects like layout, graphic design, and content.

  One of the key factors you should take into consideration during the website design and development process is web presence optimization.

  It is the process of maximizing your reach by optimizing your website and other online assets like social media platforms and videos.

  The goal of website optimization is to drive traffic, engage visitors, and convert them into buyers or brand followers. An effective way to do this is through search engine optimization or SEO.

  Website Optimization For SEO: The Basics

  ·         Content. Value-adding content is always the way to go. Write for your customers, not for Google. Search engines will rank your website higher if there is quality content. You’ll need to find the right keywords but make sure not to resort to keyword stuffing. This is a shady SEO tactic that will get you blacklisted. Keep in mind that in-depth and long-form content tend to rank better.

  ·         Speed. When it comes to website optimization, speed matters. Site speed affects your search engine rankings because it has an impact on user experience. If your website loads slowly, visitors will leave right away and will likely go to your competitor.

  If you have a “template” website, it can come with built-in features that you don’t need. That’s additional code that needs to load, and it can affect the overall experience.

  ·         Mobile-friendliness. With mobile accounting for approximately half of web traffic around the world, it makes perfect sense to optimize your website for viewing on the go. For websites, mobile optimization means improved ranking and conversion rate, because the quality of user experience also improves.

  Making your website mobile is about adapting to user behavior while in transit. From loading speed to details like larger buttons and mobile-specific navigation, you will need to analyze all aspects of your website. The goal is to make sure that the experience is seamless.

  Why Professional Web Design And Development Services Makes A Huge Difference

  Can you DIY your business website? Probably. Is it a good idea? Not so much.

  Website design and development, like everything else in your business, requires strategy. And that’s something a professional team can offer. You’ll have a team to bounce off ideas with. You’ll have an expert who can balance the creative and technical requirements of your website.

  With a professionally done website, you can expect better SEO rankings and reduced bounce rates. These factors drive the growth of the business.

  Don’t just take our word for it. Give us a call now to find out how we can do all these, and more, for your company. Our direct line is 

(504) 565-2346.

Humans have an instinct to create and join groups. It is likely that this social instinct is a big reason we have survived as a species.  Think of hunters cooperating to kill a large beast that a lone human could not, or a  platoon of soldiers fighting for their lives.  In a less violent case teams play games that their fans watch with great intensity.  The dynamics of a group are powerful.  The group is greater than the sum of its parts.

Political parties, ethnic groups, tribes, teams, and races are just a few other instances of this phenomenon.

This is a two way relationship. The beliefs and standards of the group are enforced on the  members.  Members affect or establish these standards.  What is good and what is bad, what is true and what is false, those are group values. An individual who drifts away from the core beliefs and behaviors is encouraged to return to them.  That is called a negative feedback system.

Isolation and common need likely drove these instincts. Beliefs or practices considered strange or wrong are supressed and eliminated.  The positive side in this created the thing we call culture.  The uniformity of a people are its common values and beliefs.  The negative side is the dislike or hate of others or outsiders.

A benign example of the dislike of others is youth in a high school thinking of another high school as the enemy.  There is no practical reason to think another school is inherently bad or could hurt your school in some way.  But this happens.  It is easy to think of others as bad or evil. This amplifies the idea that your group is the definition of good. The negative aspect of thinking this way has proved very evil at its extremes. Genocides, pogroms, wars can all be traced to the negative attitudes of people to other people.  Nazis in Germany promoted hate of Jews and a few other minorities as a literal rally cry to arms that caused obscene harm.  The tragic part of that is that it is not a unique or even uncommon event in our human history.  

The term genocide exists because it has happened a lot.  One group eliminating another group occurs repeatedly through history.  Armenians, Kurds, Tutsis, Jews, Russian Peasants have died by the millions because they were “others” and just in the way. Strong groups conquer the territory of weak groups. Unfortunately those are all recent examples as that all happened in the last hundred years or so.  Go back a little farther and you can add the Aboriginal people of North America.

Going back farther we have less than genocidal killing of others. Genghis Khan slaughtered his way across the known world. The Christian Crusaders murdered the Christians that happened to live in Jerusalem because they just happened to not be European. Rome destroyed Carthage.  No doubt this happened in other places and times that were unrecorded.  It is something we do.  Unpleasant in the extreme but true.  

Enough about history.  

My concern is that usually the negative part of group identify is suppressed by people in a group not agreeing with a bad idea.  Society and culture on average works to benefit life.  It not it fails.  Nazi Germany failed under the combined military might of much of the rest of the world in a literal them or us struggle. So in our new world when someone has a bad idea other people should act to say  you have it wrong and enforce that.  And that counter voice should work to bring balance.

In our new age of instant distant communication has this gone wrong?  If someone’s “natural” society group does not like an idea that person can go find another group that does like that idea. They can create a digital identity and produce and display anything they want.  Even if it is the most repugnant nasty evil thing there are some people who will agree with and encourage it.  Before such ideas such as sexual exploitation of a child would be limited to the deep dark secrets of troubled minds and almost never acted upon.  Now these people can find other people with similar ideas.  And finding people who agree with you reinforces the idea and forges a new group identity.  That deeply disturbed person now has friends who agree with him as a network of positive feedback. (positive in that it makes the belief stronger not that it is right) The technology exists where private encrypted networks are set up to serve these groups. Occasionally these groups are cracked and arrests made.  More often they are not.

Usually the effect is mostly benign and not criminal.  People who believe the pyramids were built by aliens or the moon landings were fake and other such nonsense get a lot of support.  The issue here is that this consumes a lot of energy that would be better spent on other things.  Weird economic and political beliefs gain traction and clog up government agencies and policies with what is basically wasted time and money.

At the extreme the effect is disturbing.  Sexual predators and religious zealot terrorists have a virtual home safe from the prying eyes of the world at large and supportive of their sick ideas.

At this point it gets confusing. There are many people who think that the internet should be absolutely free and open and unregulated.  Either they ignore the negative or rationalize it to some tiny minority that should not restrict the freedom of everyone else.  They believe the internet is like the postal mail system of the last age.  It is just a conduit anyone should have access to. That obscene materials could be mailed is no excuse for restricting who can send mail.  That in a limited way is a strong argument.

The counter to it is that internet search engine technology has created the facility for people to find places and people who share their ideas. So if you want to you can find some things most of us would never want to find.  You could not do that before with the postal system nor can you now.  

Another counter to the idea of a free internet is that it is far from economically free. It is an expensive thing to build and maintain.  There are numerous huge buildings housing thousands of machines to store and record and transmit terabytes of copied information.  The power needed to run the machines and keep them cool is now a huge customer for electricity that is far from free. Telecommunication infrastructure is very expensive. Somebody pays for all that.

So our 21st Century society is fragmenting into whatever wherever connected by information networks with information of dubious quality.  Our social instincts are starting to work against us.  Rather than bring us together it is breaking us apart. Ideas that should go into the bin, now seed new political movements, or other things we do not want to think about.  Perhaps this is a scum bubbling to the surface that we can now find and deal with.  Previously it was hidden now it can be found by the white hats.  My concern is that our social instincts are creating the scum. 

Until I Have You, Cyberpunk Shooter Goes Unnoticed On Steam | #Cyberpunk #Synthwave

Released back on April 4th, Wormwood Studios and Digital Tribes’ Until I Have You is a side-scrolling, retro-themed, cyberpunk shooter. Despite the synthwave soundtrack, neon-lit grunge atmosphere, and dark story, it didn’t really catch on with gamers when it launched. (more…)

Digital Tribes Can Boost Your Business

Digital tribes can follow trends, concept foods or a new chef with an innovative fusion cuisine.

Digital tribes are the latest in online audiences or communities. Created by social networks and based on a common goal, these new tribes digitally socialize between members, share information and even compete with each other for the best digital territories.

These global tribes are a key factor in…