#desciption

Adopting the right conversational tone (using “tú” instead of “usted”).

Using the right wording, for example by making sure the highlight titles emphasized the app’s key benefits and differentiators, using imperative verbs to make user communication dynamic, and ensuring the call to action is clear and punchy: “What are you waiting for? Your training starts today”.

Keeping things simple, using short sentences and very few paragraphs.

Highlighting the key benefits and calls to action in the description of the app, with rich text formatting.

More great case studies of app publisher can be found on the Google Play dev blog.

rooms come with balconies so guests can enjoy the views and the fresh air. 

Each space is full of visual delight with vibrant patterns, textures, and colors making the hotel feel like a culturally rich place to spend time while you’re taking in the sights of Amsterdam.

moody blue bar looks like a place you could spend hours relaxing and having conversations while you’re sipping on your cocktails.

Don´t fall short on your release notes.

I found a nice blog post by appbot.co which confirms my definition of a release note´s importance: consider them part of your communication strategy, the same way you handle your newsletter, push notifications, social media accounts etc.

The link: http://blog.appbot.co/stop-fing-up-your-release-notes/

Post regularly, have a clear say about what´s new and finetune towards your brand´s positioning.

More about release notes / update texts in the appstore:

http://appstoreoptimization.tumblr.com/post/31868246582/good-example-of-how-to-copywrite-you-app-s-update

http://appstoreoptimization.tumblr.com/post/122272914985/update-text-copy-galore

Theropods walked on two legs and were carnivorous. "Theropod" means "beast-footed" and they are some of the fearsome and most recognizable dinosaurs — including Allosaurus and T. rex.

Scientists have wondered whether large theropods — such asGiganotosaurus and Spinosaurus — actively hunted their prey, or simply scavenged carcasses. The evidence points to the animals working together as opportunistic hunters: they would bring down prey, but also eat animals that were lying around. When fossil-hunters found bones with bite marks on them, they wondered if theropods engaged in cannibalism. It appears now that the animals may have scavenged their own kind, but they didn’t hunt down their own.

Sauropods were herbivores with long heads, long necks and long tails. They were among the largest land animals ever, but they likely had small brains. The gentle giants like leaf-eating Apatosaurus,Brachiosaurus and Diplodocus are part of this family.

Ornithischia

Ornithischian (pronounced or-neh-THISK-ee-en) dinosaurs, a group that includes horned and frilled Triceratops, spiked Stegosaurus and armored Ankylosaurus, are more mild-mannered, plant eaters.

These dinosaurs were beaked herbivores. Smaller than the sauropods, the ornithischia (meaning “bird-hipped”) often lived in herds and were prey to the larger species of dinosaurs. Interestingly, the ornithischia shifted from a two-legged to a four-legged posture at least three times in their evolutionary history and scientists think they could adopt both postures early in their evolutionary history.

Marine reptiles