#demand-side platform

Report on World DSP (Demand-Side Platform) Market by Product Type, Market, Players and Regions-Forecast to 2025 by DecisionDatabases.com

DSP (Demand-Side Platform) market research report provides the newest industry data and industry future trends, allowing you to identify the products and end users driving Revenue growth and profitability.

The industry report lists the leading competitors and provides the insights strategic industry Analysis of the key factors influencing the market.

The report includes the forecasts, Analysis and discussion of important industry trends, market size, market share estimates and profiles of the leading industry Players.

Final Report will cover the impact of COVID-19 on this industry.

Browse the complete report and table of contents @ https://www.decisiondatabases.com/ip/51863-world-dsp-demand-side-platform-market-report

The Players mentioned in our report

Criteo

Dataxu

Double Click

Appnexus

Facebook Ads Manager

SocioMatic

Amazon (AAP)

Trade Desk

Mediamath

Adobe

Amobee

Sizmek

Centro Inc

AdForm

Tubemogul

Oath Inc

Global DSP (Demand-Side Platform) Market: Product Segment Analysis

RTB (Real Time Bidding)

PPB (Programmatic Premium Buying)

Global DSP (Demand-Side Platform) Market: Application Segment Analysis

Retail

Automotive

Financial

Telecom

Global DSP (Demand-Side Platform) Market: Regional Segment Analysis

USA

Europe

Japan

China

India

South East Asia

Download Free Sample Report of World DSP (Demand-Side Platform) Market @ https://www.decisiondatabases.com/contact/download-sample-51863

There are 10 Chapters to Deeply Display the World DSP (Demand-Side Platform) Market. Chapter 1 About the DSP (Demand-Side Platform) Industry Chapter 2 World Market Competition Landscape Chapter 3 World DSP (Demand-Side Platform) Market share Chapter 4 Supply Chain Analysis Chapter 5 Company Profiles Chapter 6 Globalisation & Trade Chapter 7 Distributors and Customers Chapter 8 Import, Export, Consumption and Consumption Value by Major Countries Chapter 9 World DSP (Demand-Side Platform) Market Forecast through 2025 Chapter 10 Key success factors and Market Overview

Purchase the complete World DSP (Demand-Side Platform) Market Research Report @ https://www.decisiondatabases.com/contact/buy-now-51863

Other Reports by DecisionDatabases.com:

World DMARC Software Market Research Report 2025 (Covering USA, Europe, China, Japan, India and etc)

World Action Cameras Market Research Report 2025 (Covering USA, Europe, China, Japan, India and etc)

About-Us: DecisionDatabases.com is a global business research reports provider, enriching decision makers and strategists with qualitative statistics. DecisionDatabases.com is proficient in providing syndicated research report, customized research reports, company profiles and industry databases across multiple domains.

Our expert research analysts have been trained to map client’s research requirements to the correct research resource leading to a distinctive edge over its competitors. We provide intellectual, precise and meaningful data at a lightning speed.

What Is Programmatic Advertising And Why It Matters For Publishers

Programmatic advertising is a process of buying and selling ad inventory through automated processes, which enable publishers to sell their ad inventory and advertisers to buy impressions at a satisfying bidding price.

Publishers’ revenue model is primarily based on selling ad inventories to advertisers.

In the old days, publishers would sell most of their ad inventory through salespeople.…

The year is 2012 and Ad networks are supposed to be on decline. Somehow they seem to be holding on, this is especially true in the Asia-Pacific markets. The traditional method of connecting advertisers to websites via ad networks is still the norm in Asia. Demand-side Platforms (DSPs) have started to penetrate the Asian market, yet they still have yet to hit the big-time like DSPs in the United State.

First off, what is a DSP? According to the February 2012 issue of Singapore Marketing Magazine, "Demand-side Platform: A system that allows advertisers to manage multiple ad exchanges through one interface." Great. Are you still confused? Well, when buying traditional online ad-space agencies usually offer a bulk of ads without being to guarantee when and where your ad will be displayed. DSPs offer more targeted adspace that can be bid on in real-time. DSPs often proclaim that they will eliminate wasteful ads, in turn saving your firm money. Your DSP bought ads might cost more, but DSPs claim that your ads will be more effective. DSP also allows firms to choose from a greater set of variables to eliminate or include a certain set of consumers. This is described on OneNet, "In a recent campaign by American Express , for example, the advertisers were able to set extremely precise targeting criteria, including the exclusion of users who had an internet history of visiting gambling websites. Not only did this eliminate advertising waste, it also allowed them to prescreen credit applications. 'What’s important for American Express,' says Mathew Turner, the head of digital acquisition, 'is that impressions reach an audience that is not just likely to convert, but that has the right level of income and a good enough credit rating to make it through the application process. The correct use of data is critical.'"

The efficiency and precision of this targeting could open open the door to a web-surfer that fits your consumer profile exactly. So why has this technology not caught fire in Asia? The fact that this technology was pioneered in the USA means that the data of web-user's histories or browsing habits is still very US-centric. The amount of time and money that it takes to compile and sort through user-traffic data is very large. This is something that a potential DSP client must take into account when buying DSP services. An increase in Asia-based DSP platforms will solve the pricing issue, but will also ensure that potential buyers are only paying for R&D that is associated with the Asia-Pacific region. These Asia DSPs must also be more transparent in their cost structure to allow clients to analyze the cost-effectiveness of their DSP ads.

DSPs will not only be constrained to the web or even the mobile web. Think of a world in the near future where a consumer has just scanned a QR code on their phone advertising a sale at a retail location. This consumer then physically went into the store, checked in via social media, but decided not to buy anything. The consumer then left the mall and is about to pass by an electronic billboard. This billboard is a DPS ad-space that will then recognize the consumer's cellphone via RFID and GPS technology, noting that it scanned the afore-mentioned QR code. The retailer who has bought DPS ad-space can then bid real-time on the electronic billboard to display an ad re-emphasizing the deal that the consumer decided to pass on. This type of pinpoint targeted advertising is not that far away.

Ad-networks still offer a wealth of advertising space and are often sold on the premise of a bulk number of ads will yield a bulk number of clicks. But the lack of knowledge of when and where the click happened decreases the quality of knowing your exact ROI. What DSPs must offer is a more targeted way to ensure that a client is getting a higher ROI per click. They can ensure this with demonstrating how the effectiveness of their timing and location of ads will lead to a more precise targeting of you desired consumer. This may seem hard to explain to an ad executive as the complexity and density of DSP algorithms can easily scare off the most experienced of marketers. Once Asian DSPs have their data and internet user habits in order, only then can they project a clear and concise picture of why DSP precision advertisement targeting is the way to go.