#daddy nmt

I was gonna do much more but I got into a head on collision :/ so I didn't

In the context of Black Friday, Frank’s role is as a representation of capitalism on a smaller scale. Unlike Wiggly, who's the physical embodiment of greed and cruelty, Frank is a stand-in for the business owners, the bourgeoisie, if you will.

In this song, he has complete power over the situation, relishing in the amount of money he's soon to make, and this line, like a lot in the song, and later in Feast or Famine, serves to show the gap between Lex and Frank’s individual motivations.

While Lex covets money out of desperation, out of Famine, Frank hoards his wealth out of greed, he wants a Feast.

However, in the Nightmare Time episode Daddy, it's revealed to the audience that in the wider context of Hatchetfield, outside the framing of Black Friday, Frank is… almost poor. He's lonely, sure he's close with Miss Holloway, but his only real friend seems to be his dog, who's killed off in the beginning of Daddy.

Toyzone isn't a multi-million dollar company, it's Frank’s passion, and his livelihood. Without Toyzone, Frank would starve. In the context of Nightmare Time, Frank sees the shoppers’ money as a “meal” not in the predatory sense, but in the sense that it is literally his only source of income.

He may be greedy, but he sustains himself via Toyzone, something he's genuinely passionate about, and he may be hard on Lex, but she is one of the few people he apologises to when he thinks he's about to die.

Frank Pricely is a character who was developed from an allegorical representation of greed and capitalism, into a sympathetic flawed protagonist, who, while not being excused of his actions, is justified and explained as just a passionate man trying to make ends meet.