#creativityworks

I was so exited for this week since I want to become a film director so I found this week extremely useful!

Monday: The BBC came in today to speak to us about how to pitch potential news investigations and how the process looks like, I loved everyone’s pitches they were all so inspiring. So much work has to go into pitching a story and an idea. Vinnie Shergill’s story was so inspiring for me since she worked her way up from the bottom and is a producer on strictly come dancing and also won a BAFTA. I asked her a question which was if she had any tips for a young aspiring film director trying to break into the industry she told me to not give up which gave me a lot of hope now and in the future.

Tuesday: Today warner media came in which was so sick! We saw the set of the Repair Shop, It was really good to learn about the different cameras that Chandler Hollbone was showing us he showed us the Sony FX 9 camera which the repair shop uses and he talked about the different lenses there are on the cameras they used which was an 18-55mm lens (wide lens) and a 100mm macro lens. He talked about the transmitter which gets received by the camera, so they have a crisp audio. They also talked about the different type of shots that are used which further broadened my knowledge about camera shots. Food Unwrapped came in, we were put into breakout rooms and had to come up with a food that they could do an episode on so our team came up with the sprinkle cake and the history of it as we thought it was very nostalgic and reminded us of bake sales. I also asked the same question about if they had any tips for young aspiring film directors and they said the same thing which was to start at the bottom. Which now I know I need to find a job as a runner ASAP!

Wednesday: Today Matty Groves came in to chat to us about documentary making which I loved so much, he showed us a bunch of amazing short documentary films which were really inspiring. He took us though how to make a good documentary and what makes a good documentary. I wouldn’t have had this opportunity before, so I was really grateful for this session. We’ve been given a task to shoot our own short documentary on a treasured item we feel attached to. I loved hearing about everyone’s item and how it was so personal to them. I love watching documentaries, so this session was so helpful to me.

Thursday; Today UKTV came to speak to us about the neuroscience when making advertisements which I had no idea about, this was so interesting to learn about since I had no idea. We got set a task in breakout rooms to create a comedy channel our group did a spin-off of adult swim which was really fun designing the cereal box we had Dave Chappelle and Eric Andre presenting our show and our target audience was young adults with a dark sense of humour since we found there was a gap in the market for that at the moment we wanted a controversial show. We then had to pitch this idea to a mock-up of dragons den which was really fun and pressuring since we had a limited amount of time, this was good practice because it showed me how fast paced the industry is.

Friday; Channel 4 came in today which was so so fun! I love this channel so much since they always have such good content. I loved how they said they are built on taking risks, they showed us a really cool video of a montage of complaints they got which was so on point and really funny. I never knew that they don’t actually produce their own shows, it’s all commissioned. They spoke about the internships they do which I was really thinking about doing since they had one on production training and hands on deck with working with people and a camera which really interested me. I think Channel 4 really stood out for me compared to the other channels since their programmes intrigue me.

Day 2: Challenge After learning the basics of photography by @richardpascoe, we were sent outside to get headling images about the community around us in twenty minutes. As part of the challenge, I decided to walk around Victoria station as I knew that the homeless tended to sit and sleep in the nooks of the building. It's while walking around the station as the rain poured down I saw the man sitting with an umbrella trying to keep warm while even walked past him. Not a single head seemed to look down and notice him. For this reason, I felt that the headline for this photo should be 'Wet, Cold and Ignored. 

By Sehaj Rathore

Jide Adetunji co-founder of GUAP chief marketing officer.

                                                         06.11.18

What an exciting time to be a creative. GUAP is an amazing idea and is created for a purpose, a purpose to document and nurture creative people.

“Collaboration is everything”

Even when you don't mean to collaboration is key and people sometimes don't even know when they are doing it.

Marketing tips he gave :

WHO - Target audience

WHAT - Product/service

WHERE - Marketing channel

HOW - brand voice, colors, and assets

Understand your brand identity?. Having my own business I believe in branding and how powerful it can be. Its what clients recognize, its the experience they remember. When they see it they understand the product and ethics behind the business strategy. Personalised print has always been a place I can be creative as well as complete client briefs.

@RathoreSehaj - Twitter

@sehajkaurr - Instagram

By Aisosa Ugiagbe

Hey look, I caught a Pikachu~!!

As you know I'm a nerd. A huge flaming nerd. And I'll say that with my chest until the day that I die. Last weekend was the London MCM comic con. An event where thousands of other nerds (I mean fans) get together to enjoy and celebrate comic books, anime, manga, video games, film, TV shows - all different forms of creative media. There's nothing quite like it. The feeling of knowing that you're surrounded by people who love the same things you do, with the same intensity and passion that you have... It's simply beautiful.

These guys cosplayed as Metal Gear Solid characters Revolver Ocelot, Naked Snake, Sniper Wolf! Good stuff!

In fact I can say wholeheartedly that it re-energized my love for creative media and the community surrounding it. "Why do you say that?" You may be asking. Well, I'll tell you why. You see, being on the internet partaking in discussions on various topics within the realm of creative media is a staple activity for a nerd. But due to the inherently anonymous nature of the internet, discussions between passionate fans can quickly turn into arguments which can quickly...turn into all-out flame wars. When you bear witness to these day in day out, you can end up a bit...jaded. You start to think that maybe it's better if you kept your interests to yourself. Because Fandoms be trippin'. But then you go to a convention, meet with a buttload of fans in the flesh, have wonderful chats (filled with in-jokes and memes that you don't have to explain because they're not total normies), and then suddenly all is right with the world and those annoying encounters you had on the internet in the past cease to bother you as much. Being part of a Fandom can be amazing.

laughing with Tidus from Final Fantasy X. Aaaahahahahaha!

My grandad came to London in the 1940s as an immigrant post India-Pakistan partition. He worked as an accountant in Knightsbridge before eventually moving to Wembley, where I was born. Over the decades, the areas changed immensely. There’s a lot more still to come.

Collection 01

Aesthetic Wembley | Insta-friendly | Politely Gentrified 

Gentrified, so tensions are rising.

The photos in these collections represent the construct of commercialisation.

This series explores my views on what reveals the aesthetics of Wembley, from iconic architecture to the diversity of vibrant culture and stories of local people.

It aims to showcase an honest view of what improvements to the area can bring, but also where the challenges lie.

#Welcome to Wembley

Photography by Zeeyan 

I was really looking forward to TV & Film Production Week! It's the area I'm most interested in and even though I came in knowing absolutely ZILCH about how it all works, I finished the week having learnt soooo much. I couldn't be more grateful, this was exactly what I was looking for before trying to get my foot in the door. I'm feeling so much more pumped and excited to start applying for schemes/apprenticeships/jobs!!!

Day 1 - BBC

I learned about how to pitch a potential news investigation on this day and how the process looks like. You have to fill out the BBC News Commissioning Form, which I'd never even heard about.

I pitched an idea about investigating the often awful conditions of council flats, which was inspired by personal experiences, the recent ITV investigation into a mould-infested Croydon council flat and of course, Grenfell. The presenters gave me advice on how I would be better prepared to pitch this idea by gathering my own evidence of photos/videos and testimonies from residents. I hope that through a news story given by the BBC, a trusted media source, more awareness will be brought to this issue by giving residents a platform to voice their concerns. Those that live in council housing can be disregarded for being poor or BAME, so I hope more will be done in the future to avoid housing conditions becoming urgent or disastrous again.

One phrase I especially like that was said was: "Just because you can’t tell EVERYONE’S story, don’t stop it from telling SOMEONE’S story".

We also heard from Vinnie Shergill, a producer from Strictly Come Dancing! It's crazy to get to learn from someone that worked on a show I LOVEEEEEEEEED when I was younger. The outfits, the dances, the judges, Bruce Forsyth (rip <3)! An amazing opportunity to listen to someone that had to work from the bottom all the way to where she is now - mega inspiring. Some of the advice she gave that I'll try to take on board were to be tenacious and hardworking, to ask lots of questions and to have a good work ethic. Overall, great day - it's a 10 from me!

Day 2 - Warner Media

I really liked getting to see the sets of The Repair Shop. It was really refreshing to learn about the production from a more practical standpoint. My favourite part from this section was learning about the cameras and the different shots used - the presenter was very informative and interesting.

I also liked the Food Unwrapped sessions, especially having to come up with a food you've always wondered how was made. As a team, we came up with Scorpions and Snakes in Your Alcohol? Found out some CRAAAAZZZY facts about how they gut the snake so it will stay coiled in the bottle to show that it was fierce in spirit. Sickening... also I don't know about y'all but I'm not too keen on the idea of another pandemic so please, ppl, stop eating things that shouldn't be eaten.

I found the presentation given by the Production Coordinators especially useful as that's something I've been interested in and it was great to learn how you're involved right from the beginning to the end - meaning longer contracts andddd getting to know all the gossip :P

Day 3 - Docs with Matty Groves

Great, great, GREAT session delivered by Matty Groves. He was SO informative and I feel like this was such a great opportunity I would never have had access to before, so I'm really grateful to MediaTrust.

I loved watching the example docs, they were sooo good. They were able to deliver such powerful or heartwarming messages in a short amount of time. My favourite probably has to be Pockets, Oor Selfie and Treasure. I loved the idea behind Pockets, the wholesomeness of the elderly couple in Oor Selfie and the brilliant editing and filming style of Treasure, it looked like a really professional doc!

It was so lovely to hear everyone's story behind their treasure item and I have to admit I got a bit emotional. It really was such a unique and special session to have after the past few weeks, so of course, Day 3 was my highlight of the week.

Day 4 - UKTV

I was amazed at the amount of research that goes on behind the TV industry. It just never crossed my mind that Science would be used in an industry like this, but I learnt how important it is to learn about the viewing behaviours of the country to shape content.

They use neuroscience to learn what kind of content is best to keep a viewer engaged. For example, watching someone going away from the camera triggers conceptual closure, which makes your brain lose interest because it thinks it's the end. Therefore, it's better to keep such clips until the end to maintain interest - amazing.

Day 5 - Channel 4

I lovedddddd the session from Channel 4. Although it's been a while since I've watched Channel 4 on a TV, I definitely remember it being one of my top channels to turn to when there was nothing else to watch. So I could really appreciate the fact that they are built on TAKING RISKS. The video montage given on this was really, really powerful.

I also never knew they don't produce their own shows, it's all commissioned. I'm definitely going to be applying for the Production Training scheme - it's paid and is open to those who have basic experience.

After learning more about Channel 4 as a company, I definitely feel like they stood out to me more than the other companies. I was impressed with how much they've invested in their diversity (The TV Collective which gives opportunities to ten BAME-led production companies). I also rate all the schemes/apprenticeships/work experience they have on offer to help newbies into the industry.

I also LOVED the "Complaints Welcome" video, such a good laugh. Absolutely brilliant stuff.

- Aaliyah

What a week it has been!

It was so nerve-wracking and intimidating to be in a cohort of such talented and interesting people but once we broke the ice, I realised how lovely everyone was and that we're all in it together (can't believe my very first post starts off with a HSM ref but we move).

Day 1 - Rules & Tips / Agencies

We went through some ground rules to help us get the most out of the course, but I think the most important one and the one I struggle with, is to just ENJOY it! My perfectionism and constant need to take notes of every sentence said is the bane of my existence but I will continue to work on it so hopefullyyyyy, I'll be able to let loose and have fun with everyone else.

We learned about the different agencies, which was all very new to me, so it was interesting to learn about what goes on behind the adverts we see everywhere.

Day 2 - Mindfulness / Mental Health / Confidence

Day 2 was pretty overwhelming for me as we covered so much but it was such an important session to have - our mental health is a hidden battle each one of us fights every day so I'm so grateful to Simone and Tangina for bringing in awesome people to help us through it.

I enjoyed Holly's mindfulness exercise because it taught me the importance of being present so I'm going to do my best to meditate more.

We were blessed with the presence of Ore Ogungbayi and she imparted to us so much wisdom. Her honesty and strength inspired the group to open up and I know I'll be going back to her teachings to get me through tough times.

Chris Forrester kindly came in to help us build confidence and it was really interesting to learn the concept of your thoughts being in the past/present/future. I learnt that a lot of my anxiety comes from not living in the moment - my head is worried about something in the future that 99% of the time, is probably not going to happen.

Day 3 - Cultural Tribes

This day was the highlight of my week because I couldn't stop smiling at everyone's cultural tribes, they were so funny! I was sooo nervous to say my one since I knew it'd be controversial (but I stand by my statement: Nando's is still overrated). Once it was over tho it wasn't so bad. I ended up connecting with the group through our mutual love for dogs and anything Korean!

Day 4 - Personal Bios & Vision Letters

I completely flopped on my vision letter because, for some reason, I couldn't wrap my head around having to write a letter... to myself... that I will open a year later... and reading about things that have happened... yeah, I still don't get it :')

BUT I love the idea, and I'm going to try again because you can never predict life and it'll be really amusing to read back next year :)