#creativerecovery

The Showsay BMD Today

When this course began, my goal was simple but heavy: to refine Showsay into something real; something measurable, not just spiritually, but operationally. My original PDL timeline was built around one question: Is Showsay more than a vision? I wanted to know whether I could take everything I’ve lived through: recovery, reinvention, design, storytelling, failure, faith, and realized I must shape Showsay into a model that stands up to scrutiny. I entered this course hoping to sharpen the blade; what I didn’t realize was how many times I’d have to break and reforge it along the way.

Business Model Development absolutely met that goal. In fact, it reshaped it. Through “Running Lean,” The Lean Startup, and Blue Ocean Strategy, I discovered that Showsay’s MVP wasn’t some complicated creative suite; it was a painfully obvious insight staring me in the face: people aren’t overwhelmed by AI because of the technology, they’re overwhelmed because no one is helping them tell their story through it. The stress of adoption isn’t technical; it’s emotional. That realization reframed Showsay from a vague agency concept into a creative strategist/AI-assisted storytelling consultancy. Not tool-specific. Not gimmick-driven. Human-first, tech-enabled.

What I learned in this course goes beyond frameworks. I learned that patience and discipline separate the agencies that rise from the ones that burn out. Anyone can chase views or trends. Showsay is not built for that. Showsay is built for relationships, recovery, and long-term narrative value. Companies rise and fall with shocking speed because they mistake noise for traction. This course showed me how to build traction the right way, through validated learning, customer-driven experiments, and consistent iteration.

Moving forward, I’ll apply all this through an iterative process for the Showsay MVP. Small to mid-sized businesses are begging for clarity in the chaos of AI. Showsay will guide them, helping them use AI as a storytelling engine, not a shortcut. Once revenue stabilizes, I’ll bring the storytelling fully in-house, build out the rest of the customer segments, and refine the hybrid model of tech, grit, and narrative discipline.

I wouldn’t have reached this “no-duh moment” without breaking the idea repeatedly. Every fracture made it sharper. And for the first time, Showsay feels less like a dream and more like a blueprint in motion.

Addiction recovery is often viewed through a medical or psychological lens, but for many people, healing is also deeply emotional and spiritual. One of the most powerful, yet underutilized, tools in this process is creative expression. Across Kenya, including at Turitu Care, where Nyumba Yetu has been working closely with recovering patients, art is emerging as a transformative force in the…