if given the opportunity, i will put ilya rozanov in the torment nexus. 😈 so if we're working under the premise that we want to see shane get roughed up and ilya taking care of him, my car accident vision is as follows:

ilya and shane are in the car together, driving to the cottage from ottawa. we can imagine two scenarios if you'd like: one where another car is involved and one where it's just them in the accident. let's set this post tlg so they're married at this point.

in the first scenario, the roads are slick for some reason (heavy rain, snow, sleet, etc.) and another car swerves and t-bones them on the passenger side where shane is. the other driver has some minor injuries but is otherwise conscious, alert, apologetic, and trying to help them. since he was on the non-impacted side of the car, ilya is mostly fine (maybe he gets whiplash so his back and neck are hurting but he's not nearly as hurt as shane) and has the other driver call 911 while he tries to assess shane's injuries. if they're alone and the road conditions are bad, ilya serves the car as he's trying to pull over to wait it out, and he and shane crash that way. so in that scenario ilya has to keep himself calm, keep shane calm, keep shane awake, call 911, and wait for ems to come.

These "landing the plane" comments keep being said over and over; meanwhile, Jane/El can fly and she's compared to Superman, who is mistaken for a plane. But if she were a plane, they'd be calling it a kamikaze. It's a business term, devoid of love, which is a slightly odd thing for a creative to keep calling their creation in fan interviews, but they're producers too.

Remember that thing about "repeating a lie often enough it becomes the truth"? This is a message they want you to accept. The take-off was creating the false narrative, cruising at an altitude was repeating it across platforms exploiting the illusionary truth effect, and landing the plane is when the public stops questioning why the phrase is being repeated. They accept it as normal, truth, or common place.

You only successfully land the "plane" when your target audience has acted on the new belief you gave them. In business, it's having a consumer buy your product.

I'm thinking about the planes we saw landing in the show—the airport arrival, Alaska arrival, Russia crash. The first being the hard launch of byler.

The plane to Alaska was when conspiracy theorist Murray clocked byler ("experiment sexually" "what could go wrong?").

Joyce and Murray become prisoners on a plane to be sold while Yuri doesn't care if he's a sell out (of his morals) advertising his illegal peanut butter. Then they crash.

Yuri (ironic) mentions the KGB, who exploit the illusory truth effect, and they're who the "fragile cargo" would be sold to. Fragile as in weakened minds, cargo as in the characters are packaged goods, and the KGB as in brands—like JIF.

Originally named Big Top (🎪), "JIF" is how you say the animated images file called gif, which is a popular meme format. They're a powerful tool for propaganda, loops which repeat over and over with disarming pop-culture humor—a god send to IP/brands when fans do the work for them, mass producing their property on the social media market.

There's more plane imagery beyond this. Perhaps the most relevant one is in the Rink-O-Mania scene where Jane is side-by-side with a crashed plane (as the ironic Wipeout record played right before).

Other interesting factoids:

In advertising, a "flighting" plan is running a high speed campaign followed by periods of inactivity—a successful flighting plan is the result of a captive audience, using their fandom or lingering interest so advertisers save on spending but increase longevity. This ad strategy is used for shows who have off seasons, or YEARS in between like Stranger Things did.

The perfect "runway" was to create "byler" and hold off on Will's coming out so a dedicated fan group, like shippers, would keep advertising for them, keep the conversation going, get some GA involved over debates on forums. This is why they wouldn't have Mike reject Will after all, leaving their story open-ended. It's because Netflix planned their biggest flighting plan yet—conformitygate.

Moreover, flyers (leaflets) are OG propaganda tools, easier to distribute in the air, and they were dropped from planes using cluster bombs to neutralize or disseminate disinformation during the World Wars. Twitter/X is the modern equivalent. Then, visual planes are the dimensions of a campaign, like billboards. Yeah, linguistics are crazy.

I know this has been a controversial court case on here but I actually think this is a good outcome, especially in terms of holding people like Bernie accountable for his actions and decisions- and for running his mouth to the media years later.

WTF IS HAPPENING THEY BROUGHT BACK PALPATINE