#corndel

Going in with this pitch I knew I’d have to make that bit extra effort as the concept wasn’t exactly the tone of voice of the company, but as I was proposing their first piece of video content, I thought why not create something engaging?

On my second slide I covered the base of the ‘rubber duck’ concept which I was happy to hear they were already very familiar with. They seemed to enjoy the idea and didn’t seem off-put by the duck. In addition to the storyboard I also delivered an example of an email news letter, featuring some wordplay surrounding the duck concept. At the end of the pitch they began to ask me more about how I would target the video at demographics within LinkedIn’s Ad service. Unfortunately despite my trying it isn’t possible to begin to create an ad within LinkedIn unless you’re already an organisation and the online community wasn’t too helpful either. I told him this and he seemed to receive it well, although I wish I could have obtained the information as this could have been the pivotal moment.  

Corndel Pitch

Corndel Pitch

The Brief

Corndel is a software engineering academy training students under the Apprenticeship Levy. The objectives of the brief is to raise awareness of Corndel and encourage employers to hire a Corndel trained engineer.

Progress

For the Corndel brief I struggled a bit to think of a concept to start with, however the way the introduced themselves to us it genuinely seemed like a really good program and it seemed like something that would benefit all parties. Which is why I thought a campaign that runs on the idea that its a Win-Win for everyone could work. The campaign would consist of banners on web, posts on social and email newsletter, the ads would feature different reasons why using Corndel is a win-win.  

Reflection