There are only a few things that I disdain as much as self-checkout. Adding to that disdain would be the Gen Z staff member. engrossed in their phone, stationed at the self-checkout to make sure I scan all the items in my cart. Makes you wonder doesn’t it? Counter-intuitive at best. The term “disdain” may be polite and understated. I do not believe that I am alone. Maybe the end is in sight?

2020 Consumer Types: The rise of the ‘self-care aficionado’

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In Euromonitor’s newly released webinar​, Amrutha Shridhar, research consultant for consumer insights, explains that a ‘consumer type’ categorisation is much more helpful to brands and companies than basic demographic categorisation because the latter can give a skewed view of consumers’ lifestyles, daily habits, and decision drivers.

This year’s report – generated through Euromonitor’s…

Social network channels have sparked millions of users in almost to our society. Furthermore, these new tools of connection obtain users' trust by interacting with them at a more profound level, as regional and worldwide marketing organizations have realized social networking as an underlying buying platform and have used this reform to encourage advertisement campaigns and marketing approaches by social networks channels. A company cannot stand in the market with the lack of social media channel now. Notwithstanding the increase of social networks and the widespread diffusion of different information means, limited studies have been done concerning the marketing perspectives of these channels of communication in the Arab region. The motive for this study is to examine the tool of these media and determinants that affect the purchasing behavior of the Saudi consumer. To study a sample of 226 respondents via. Google forms and monkey survey (online) using a close-ended questionnaire with the care of reducing non-response error was addressed in the research. For analysis descriptive (frequency distribution statistics), with the Chi-square goodness of fitness test at P. Value 0.05 (for hypothesis test) was applied and the outcomes were explained respectively in the research. In the result analysis, it is discovered that there is variance among the respondents in time duration spent on social media and purchasing preferences within the social media platform as well as a result shows that there is a remarkable difference in preferences in the use of social networking sites among the respondents.

Author(s) Details

Mohammad Zulfeequar Alam Department of Marketing, College of Business Administration (CBA), University of Business and Technology (UBT), P.O.Box 110200, Jeddah 21361, Kingdom Saudi Arabia.

Influence of Antecedents on Consumer Attitudes towards Functional Food Empirical Study in Sri Lanka

by R. M. K. S. Rasanjalee | D. S. R. Samarasinghe ""Influence of Antecedents on Consumer Attitudes towards Functional Food: Empirical Study in Sri Lanka""

Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-5 , August 2019,

URL: https://www.ijtsrd.com/papers/ijtsrd27994.pdf  

Paper URL: https://www.ijtsrd.com/management/marketing/27994/influence-of-antecedents-on-consumer-attitudes-towards-functional-food-empirical-study-in-sri-lanka/r-m-k-s-rasanjalee

ugc approved journals for science, manuscript publication, call for paper commerce

Counterfeiting In Nigeria From A Consumer’s Perspective: An Analysis Of Consumer Attitudes That Influence Counterfeit Purchasing

RESEARCH PROJECT TOPIC ON COUNTERFEITING IN NIGERIA FROM A CONSUMER’S PERSPECTIVE: AN ANALYSIS OF CONSUMER ATTITUDES THAT INFLUENCE COUNTERFEIT PURCHASING

TABLE CONTENTS

Title Page———i

Certification——–ii

Dedication———iii

Acknowledgement——-iv

Abstract ———vi

Table of Content——–vii

  Chapter One

1.0 Introduction ——-1

1.1 Statement of Problem——4

1.2 Purpose of the Study——5

1.3 Significance of Study——8

Temkin Well-Being Index for U.S. Consumers Jumps To Highest Levels

The Temkin Group has been doing large-scale consumer research for several years. As part of our ongoing studies, they  track many consumer attitudes. To gauge the overall quality of life for the U.S. population, they created the Temkin Well-Being Index (TWBi) based on a few of those attitudinal elements. The TWBi is based on a survey of 10,000 U.S. consumers in January. The overall index…