#cometics

16 Latinx-Owned Beauty Brands to Support This (and Every) Month

From Selena’s bold red lips to J.Lo’s perfectly bronzed cheeks to Cardi B’s ever-changing cat-eye, Latinx women have put their stamp on some of the fiercest beauty trends on the planet. And anyone who grew up waiting for their abuela to finish up at the salon knows: the Latinx community and a strong look go hand in hand.

It’s no surprise then that Latinx creators have made names for themselves in the beauty world by founding some of your all-time favorite makeup bag must-haves. From egg-shaped beauty applicators to long-lasting beso-proof liquid lipstick, you shouldn’t sleep on these Latinx-owned beauty brands.

Bésame Cosmetics

Melt Cosmetics

Vive Cosmetics

J'dez Beauty

Reina Rebelde

Beautyblender

Joanna Vargas

Necromancy Cosmetica

KL Polish

Loquita Bath and Body

MicMas ReMiX

Honest Beauty

Orlando Pita Play

Tata Harper Skincare

Rizos Curls

Brujita Skincare

Read more about each brand