Why beauty brands are coming together to hashtag #CodeRed4Climate
On Tuesday, September 21, over 100 beauty brands from makeup to skincare, spammed Instagram in hopes to highlight the importance of climate change. Collectively taking action, participating brands changed their social media profile images to bright red, catching the attention of many loyal consumers.
The initiative was created by Versed Skincare’s founding president Melanie Bender, in partnership with Fossil Free Media, who worked to assemble the participating brands to sign a letter of congress asking leaders to adopt critical climate solutions. The initiative was developed soon after the UN reported the climate crisis as a “code red for humanity”.
Consumers and fans are encouraged to take part in this initiative. The Website Codered4climate.org provides an easy script for anyone who wants to get involved. Beauty is a billion-dollar industry full of trend makers and influencers and they want to use that to their advantage to kickstart a movement of climate responsibility.
Brands we love that are on board with #CodeRed4Climate include:
Milk Makeup
Youth To The People
Ilia
Glow Recipe
The beauty industry is becoming more eco-friendly as more consumers are pressuring brands to disclose whether or not they are eco-friendly, vegan, and cruelty-free. Working to become earth-friendly and waste-free is a constant process and brands that don’t hop on board might face boycotting issues. Surely, we have seen this happen to NARS cosmetics after consumers boycotted the brand when they made the decision to go back on its cruelty-free promise.
So how are these beauty brands supporting the #CodeRed4Climate?
Product refills are becoming new to the market, allowing customers to reuse old bottles to reduce waste
Ocean Waste Plastic (OWP): plastic collected from beaches, rivers, lakes, and other natural bodies of water that is then transformed into pellets that can be repurposed
Using organic ingredients from suppliers
The 100 plus participating brands working to end climate change understand that in order to see change they must work together; and working together also means working with consumers.
“To ensure your products are not tested on animals, look for labels that say “Cruelty-Free” or products featuring the Leaping Bunny logo (an internationally-recognized certification that confirms a product is not tested on animals)” says Versed, one of the participating brands.
For more on the #CodeRed4Climate initiative and how to get involved, plus to view the full list of beauty brands who have signed on, visit codered4climate.org.
