/ A (very) BRIEF HISTORY OF THE BUSINESS CARD
At a mere 7 square inches, the diminutive business card is still the critical communications asset of any individual or corporation and has introduced and forged countless business alliances and transactions.
Invented in China the 15th century as a visiting card – it had the look of a postcard. It took hold in Europe in the 17th century where an individual’s success in society could depend upon the strength of their personal promotion.
In business, it was known as a trade card. London merchants began to use them before street numbers came into popular use. These cards contained both the merchant's location and the services available. They were taken seriously, and a signed card was considered contractually and legally binding.
From its rustic beginnings made from wood-cuts and letterpress techniques, followed by copperplate engraving the business card soared with the advent of lithographic printing in 19th century right up until its present forms.














