From the article:

A strange new substance will begin rolling off the assembly line: soft wood transformed at the molecular level into something stronger than steel yet one-sixth the weight. Its name is, maybe, a bit on the nose: Superwood. Its maker, startup InventWood, says it could someday replace steel I-beams in the skeleton of a building, while being impact-resistant enough for bulletproof doors. It’s also fire resistant—the outside carbonizes in a way that protects the inside, and it won’t sag in a fire like steel. It would be a coup if the company can replace a good chunk of construction-grade steel and concrete with scrap wood that is otherwise unusable waste.

For anyone wondering why this is potentially exciting from an environmental level, concrete and steel production are both manufacturing areas that are particularly difficult to decarbonize. Steel because creating and working with it requires such intense heat that is very difficult to create with clean energy, concrete for similar high heat reasons and that the chemical creation of cement inherently releases carbon dioxide.

The mainstream media doesn’t want you to see this because it doesn’t fit their narrative.

A North Carolina furniture company, Bob Timberlake Gallery, says it has doubled its sales from last year—largely due to buyers seeking to avoid tariffs and choosing American-made products.

“The market—it could not have been better for us,” said veteran and owner Bob Timberlake.