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"Few things are sadder than PR/marketing campaigns that result in—Heaven forbid—bad PR." This month the company Topps is under investigation for alleged FTC violations for its #RockThat Rock social media campaign. Read More: http://pbl.sh/6q

VideoAccording to four-time NBA Most Valuable player, LeBron James, authenticity is the key to winning – on the basketball court, in social media, and in business. James and his longtime business partner, Maverick Carter, joined SapientNitro CMO Bill Kanarick for the recent SapientNitro Idea Exchange, hosted with Fenway Sports Management at Boston’s Fenway Park, [...]

From Jayson DeMers: "It’s that time again: When I look ahead to 2015 to predict social media marketing trends we can expect over the coming year. " Read More: http://pbl.sh/5S

"Our professional weak ties are where our long term career success will come from. Those of us who actively leverage social media to maintain those ties dramatically increase our exposure to ideas and opportunities - and our resilience when we need our professional network most. Actively cultivating and curating our online professional relationships is now the investment required to achieve a successful career." Read More: http://pbl.sh/5f

As one who has read, dissected and written about many a study regarding social media, brands and consumers, I can tell you I for one was quite surprised to see read the findings of a survey recently conducted by Market Force – a worldwide leader in customer intelligence solutions.In querying more than 12,000 consumers in the US and UK, they wanted to see how consumers engaged with varying industries – retail, restaurant, travel, entertainment and financial businesses to be specific, via the big dogs of social media: Facebook, Twitter, LinkedIn and Google+.One finding which was not surprising was the fact that 81% of US respondents indicated posts from their friends directly influenced their purchase decision. This finding supports an early study done by the Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm, which revealed 80% of respondents “tried new things based on friends’ suggestions.”

Sponsor Post Years ago, I ran marketing for a professional services firm. As with all consulting firms, our demand-generation campaigns were based on thought leadership. But getting the content for those campaigns was a long and painful process. It was actually worse than pulling teeth because most of the time we [...]