#client survey

General Company Info 

What is the name of your company?  Place

What is your business/what do you do?  Place provides a single location for a range of events in Nanaimo’s downtown core. It can be a pop-up market, a venue for a reception, an intimate concert, a wedding, a dance, an art class, the possibilities are endless.

How old is your company?  The company has yet to exist.

What is the size of your company? A small core of people involved in bettering downtown Nanaimo. two people leading a small team of 5-6.

Are there specific dates the project needs to be completed?  No.

Your budget dictates how much time can be spent on your project. What is the budget?  Open

Describe your business in one sentence.  No matter what event you are hosting, this is the place for it.

Describe your business in two words? Convenient, Reliable

Describe your business in one word? Perfect

What doesn’t your business do, or do well? Does not host large concerts, or sporting events.

What differentiates your business from competitors? Ease of access, Place’s main interest isn’t how much money can be made but in creating a place for the community to use without burning a hole in people’s wallets.

Is there a story that is unique to your company? When searching for a location for a grad show, Sara realized that there really wasn't’ anywhere in the downtown core that was appropriately sized or available for a small reception.

Or perhaps a unique story to the company name?  Every city should have a place, somewhere that you can go that would be good for a range of events, but also a safe please for youth to hang out and host community events.

What are your business objectives?  To create a beautiful place to host events that can host a range of things from shows, events, receptions, to tourist attractions in the summer months like a large market or informational sessions.

What do you want the design/redesign to do for your company?  I want it to give the company a modern look and feel that is also welcoming to the community.

General Image of Company 

If you company/brand was a person who would it be? Why? I don’t know if it would be a person so much as a representation or even an animal. Place should be able to represent Nanaimo and the future of Nanaimo and its community. If anything, I’d say that I’d want it to be represented by the Orca because of its sense of community and ties to the Salish sea.

Is there an important object, building or person for your business? The building for this business is what makes the business and it would be located right downtown, on the water.

How do you want the public to perceive your image?  A meeting hall, a place that represents Nanaimo, a sense of place for Nanaimo. It should feel like home but also fresh.

What do you want to be famous for?  Being the place that people go to when they need a place.

What words should the general public associate your business with? Name at least 3. Modern, Inviting, Perfect

How do you want your image to be seen in 2 years? 10 years?  Comfortable, familiar, renowned

Competitors 

Who are your competitors?  Vancouver Island Conference Center, Port Theatre

How are they better/worse than your product/service?  Vancouver Island Conference Center has a larger space to host larger events, Port theatre has better space for theatrical events.

Who might you compete with in the future? More developments. 

The Target Audience 

Who is your customer? Describe in detail. My customer is anyone who is looking to use a space but is having trouble finding a good venue for it. A lot of people in Nanaimo have to settle for a venue that isn’t necessarily ideal and we are lacking a community spot. 

What do they do?  Live in Nanaimo and actively work towards bettering the downtown community via productions or events.

What do they watch? Community productions, local musicians, short plays, open mics.

Who is the ideal customer? Someone who perhaps wants to bring more culture to the city but lacks the funding/space.

How old is your ideal customer? 20-60

How do they find out about you? Through advertisements downtown, facebook, Nanaimo’s website

What do they want from you?  A place to host an event.

What customers do you not want to attract?  People who want to host an extremely large event or have the money to do so elsewhere. (Large corporate events that exceed capacity)  

What do you offer your customers that your competition does not? A place that can be molded easily to fit their needs. The place isn’t designed a certain way to format one specific thing so it means its a space that can be used for a variety of things without many spacial issues.

Current identity 

Do you have an identity?  No

What are two identities or logos that you like? Dislike? I like the CBC logo and the CNR logo. I don’t like the Nanaimo Chamber logo   

What colours do you like? Dislike?  I like sunset colours and when you just use multiple shades. I don’t like intense greens or dull colours.

Anything else? 

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