@doomsdayray

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@doomsdayray

Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
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Here are some vector versions of the logos I have chosen to work with and some possible colours to use as well. I plan to choose one of these and work on it further, I’m sure I’ll have a better idea of what I can do with these options after some feedback from my peers.
Place Brand Brief Schematic
Having completed my Logo and drafted my brand standards, I began trying to figure out ways to apply my brand. Here’s what I came up with for my presentation.
PLACE - Mood Board

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This week I created some rules for my logo. My logo is interesting because it’s rather playful in nature and there’s a lot that can be done with it. I have three possible marks that can be used to represent place and four base colours to play with as well.
This base set of rules is a good way to get me going on my brand guide. There’s a lot more to implement though, and I’m excited to keep going.
Competitor Analysis
My main competitor for Place is the Nanaimo Entertainment Centre. This is the only sort of location downtown that serves a similar purpose to what I’m going for with Place, even then, it isn’t quite the same. The Entertainment Centre is an old movie theatre that offers the use of the entire building for $500/24 hrs.
Unfortunately for me, the centre does not seem to have any actual branding and is sadly, a building that seems to be in disuse. When I walked through it, I felt this vast feeling inside me, nostalgia for a past I didn’t participate in and awe at the high ceilings. The place is a gem in the downtown core that gets overlooked because the building itself is in disrepair and it is not much to look at from the outside. With some proper branding and some money poured into it, I think it could be a good competitor for what I want Place to be. Still, the goal of the entertainment centre is to offer a rental location for various events in the community for a relatively cheap cost.
Unfortunately, the competitor analysis for the group that I was in for class was far too different to be of use to me. My group was dealing with tour companies, a museum and a water taxi service so costs and branding were all over the place. My audience is also different as they are not tourists, but members of the community who I want to be tourists in their own city.
Learning about the Entertainment Centre only cemented my feeling that Place would be a good fit for Nanaimo.
We’ve Got Colour
So with a chosen logo to work with, I now have to figure out colour. I know these posts have been a little bit long-winded but bear with me here, typing all this out is helping me think as well.
When working with colour, it’s important to think about emotions you’re trying to get across as well as what your audience is. Since my audience is the community, I want to use colours that are welcoming and friendly.
I started by collecting some colours that I like. I usually do this by looking at other work I’ve done and picking from photos that fit the mood of the project.
Lately, I’ve been really into softer, bright colours.
These are some of the colour combos that I played with for this project but ultimately, I’ve ended up on the pale yellow, red and blue. They’re a softer take on a fully saturated primary palette. I may use the light pink as well later in some pattern work.
Yellow = optimism, happiness, enthusiasm, hope red = passion, love, fire, determination blue = sea, sky, confidence, calm