Week 1 β The Standards Are Changing. So Are We
Iβve just started working through the new B Corp standards all 1200+ pages of them and while Iβve been part of shaping pieces of this shift, sitting down to go through it as a business feels very different.
Beauty Kitchen has been a B Corp since 2017 (reaching the highest scoring product based bcorp in the world). Weβve built our foundations around using business as a force for good. But this new framework? Itβs asking more from all of us and I think thatβs a good thing.
These arenβt just new standards. This is a new kind of leadership.
The part that hits home for me most? The emphasis on interdependence not just as a B Corp value, but as a requirement. You canβt just do good in your own corner anymore. You have to bring others with you. You have to open the door to your supply chain, your customers, even your competitors and build systems that hold up under real pressure.
Thatβs what weβre doing with Reposit moving beyond single-use thinking and building reuse systems that only work if everyone plays a role. Itβs messy. Itβs hard. And itβs exactly where the future is going.
Iβm starting this blog because I want to document the process in real time the questions, the tension points, the breakthroughs. Not just the shiny finished version.
If youβre a founder, a sustainability lead, a purpose-driven skeptic wherever you are in this youβre welcome here.
Weβre not doing this perfectly.
But we are doing it. Together for Tomorrow's World - YOU-ME-US
Jo













