#calltoactionbutton

Introduction

See, I want to be totally honest with you. There are more Facebook accounts than original people exist in the world but it is very sad that very few people know about Facebook ads. Advertisement is a familiar term for most people out there but social media advertisements are a different deal. Okay, now you're thinking about how a brand can advertise on social media platforms. This is not normal. Well, this is as normal as you're scrolling your feed every single day. Ever seen a post with a 'sponsored' tag? Yes, those are advertisements. Ever seen an ad in between or at the beginning of a video? That's an advertisement. You have completely ignored these parts, right? Well, I'm not blaming you for that. Probably you're not in a perfect atmosphere right now, where people are advanced in terms of technologies because there are over 10 million people who are regularly advertising on Facebook. Don't worry indivtech is always here to help you guys. Don't get demoralized. People spend more than two hours a day on social media platforms like Facebook, Instagram, Twitter, etc. That’s a lot of attention from a lot of audiences! No matter who your audience is — age, gender, occupation, (almost) anything — you’ll be reaching them with your product or talent through Facebook ads. Now coming to the main question, are Facebook ads effective? Why should we invest in a casual platform that people use to make friends and maintain relationships? Because this is no anymore casual. Okay, let's straight get back to the points.

1. Don't just assume about the results

Facebook Analytics - Facebook ads The analytics Facebook uses to provide is unbelievable. You can adjust your ads based on what’s needed, instead of guessing or finding out later that your investment was for nothing. Remember, if you can’t track and measure something, you can’t know if it’s working or how you can improve, it's not a good investment. Facebook gives you so much power when it comes to tracking and measuring the progress of your ads from every possible aspect.

2. Micro-Target Your Exact Audience

Micro-Target Your Exact Audience - Facebook ads You can target your audience, now your audience means the audience who has a genuine interest in your genre. This is a world-class specialization. Your growth will be rapid and relentless if you target a specific group of people who possess an immense interest in what you're saying. That's what Facebook ads are doing.

3. Effective lead generation

Facebook Lead Ads Your lead generation will be rich in the case of Facebook marketing. The audiences are targeted. The audiences are already loving your product and maybe purchase it also elsewhere. What more do you need? The conversion will be a child's play with these creamed leads. So get going.

4. Remarket to People Who Have Already Interacted With You

Facebook Remarketing - Facebook ads Remarketing is a big deal these days. Now you'll say we have email marketing for that, well I know you've leads now but that's also because of social media marketing. Secondly, why not another superb option to opt for? These remarketing and follow-up processes are at the next level. You can't underestimate something residing at the next level. You've to value the point. Facebook ads are cheap on one hand and very effective on the other. Don't underestimate them on the basis of their price tag.

5. Call to action button

Facebook Call to Action Button - indivtech You can create a backlink for the customer's destination. That backlink will be shown to your customers as a button option. It is named as CTA or Call to action button. That means the customers are not getting into trouble while finding you or your business. Pretty amazing? Because it is amazing.

Conclusion

Create Sales Pages That Convert - Turning Visitors into Customers

Create the enticing landing page that you deploy to attract prospects and turn them into buying customers, and long-term clients!

Series Blog Post 1 – Get Inspired

A high-converting sales page is a business basic. Whatever your business is, your sales page will become one of your key interfaces with potential customers. This is especially true if you’re offering high-end products and services. It’s essential to spend time and energy on creating the perfect sales page. That’s what you’ll be doing in this course, and what you learn here will be applicable for years to come. In this first module, we’ll look at what you can learn from other people’s high-performing sales pages and how this can inspire you to write your own. Why Your Sales Page Is Important Your sales page isn’t just important to your business because it’s where money changes hands. There are other reasons to focus on the skills and know-how required to create a high-converting page. You want your page to be found on the Internet by people searching for the solution you’re offering. The content of your sales page means they can find you easily. For a large proportion of visitors, this page will be the first connection you make with them. It’s certainly how people will learn all the details of your offer. You’ll also be driving prospective customers to that page through your social media profiles, any advertising you do, and your email list if you have one. Many people will see this page, so it must look professional, appealing, and showcase your work. You want prospective customers to see right away the match between what they’re seeking and what you’re offering. Even if you don’t make a sale to every one of your page visitors this time, the connections you’ve made and knowledge you’ve displayed will encourage people to follow you. At a later stage, after some relationship-building with you, they might become customers too. Key Elements of a Sales Page There’s no one-size-fits-all solution when it comes to sales pages, but there are formats that can be tailored to your specific proposition. You need to find what works best for your business and your product or service. There are two major elements that affect conversions:

Content Headline Subheadings Introduction Your Offer Pricing and Payment Refund Policy and Guarantees Call to Action Buttons Testimonials FAQS Privacy Policy and Terms & Conditions You can introduce various methods to increase conversion, e.g. video, urgency, payment plans Design Font Layout Colors Branding Images There are checklists in the Action Guide to help you remember everything mentioned here, and in a later module we’ll focus on the most effective flow to use. Review Others’ Sales Pages for Inspiration You may not have written your own sales page yet, but you’ve probably seen one (and bought from one). You may have even purchased this course through a sales page. Although we said there are no one-size-fits-all sales page, the more you can get familiar with other people’s pages, the more you can learn. You can then adapt these ideas for your own use. Find sales pages online and look at the key elements we’ve mentioned for content and design. When you find something you like, make sure you store the copy in a swipe file so you can refer to it later. When you research other people’s sales pages online, you can find answers to questions that will help you create your own. A word of warning though: the pages may look fantastic, but you won’t know if these pages convert or not. However, if you look at the leading competitors in your field and their sales pages, then there’s a good chance those pages are converting. When you review these pages, ask yourself: What is enticing me to buy? What types of headlines catch my attention? What visually attracts me so I want to stay on the page? What motivates me to keep reading down the page? Your own experience of buying from sales pages is valuable too if your target market is similar to you: What have you bought from a sales page? What convinced you to buy? How did the page handle any concerns you had? Key Takeaways: If you’re selling anything online, you need a sales page. There are two key elements that affect conversion – Content and Design. Look at tried and tested sales pages online to get ideas for what you like and what works. Action Steps: Quick Win: Set up a swipe file on your computer or smartphone and keep examples of persuasive copy there. Complete the sales page review exercise in the Action Guide which will indicate the data you need to collect as you research other people’s sales pages. Return to MikeConkey.com for the next blog post in this series for "Create Sales Pages That Convert - Turning Visitors into Customers"