#buildbrand

The e-commerce industry has transformed the way businesses operate, creating countless opportunities for entrepreneurs, professionals, and aspiring online sellers. With millions of customers shopping online every day, understanding how e-commerce works has become an essential skill for anyone looking to build a successful digital career or online business.

An E-Commerce Training Program Course provides practical knowledge and hands-on experience in managing online stores and selling products on popular marketplaces such as Amazon, Flipkart, and Meesho. From product listing and catalog management to inventory control and order fulfillment, learners gain a complete understanding of the online selling ecosystem.

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As online shopping continues to grow, companies are actively searching for skilled e-commerce professionals who can manage digital operations and improve sales performance. This makes e-commerce one of the fastest-growing career fields in today's digital economy.

Whether your goal is to become a successful online seller, start your own brand, or build a rewarding career in the e-commerce industry, investing in professional training can provide the skills and knowledge needed for long-term success.

Start your journey today and discover how e-commerce can open the door to endless business and career opportunities.

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Tired of trying everything to boost your business and still not being able to figure out the issue? It’s time to introspect.

Today we see many women entrepreneurs, solopreneurs and freelancers. From pickle making to dress designing to the bakery to beauty: the list is endless. You name a field and women have created a niche for them in it. According to Google- Brain report women entrepreneurs constitute 20% of the total business being run.

But there is one section that gets stuck up in this journey. This write-up is a big shout-out to all such women entrepreneurs. No matter how hard you try, you cannot move, resulting in movement downhill.  The sooner we get unstuck better for our business because once we start losing our customers it becomes difficult to recover.

Let’s first talk about what got us to that point which made us stuck. Although, there can be multiple reasons there:

Poor Product

Lack of Branding

Exorbitant Pricing

Ineffective after-sales service etc.

But don’t worry, this is not unusual. Almost every successful business has its downs too. The beauty is coming out of it.

 How to Grow as a Successful Women Entrepreneur

For any business/ model to be successful and flourish we should always keep the following points in mind.

Product Quality

The foremost important thing that will keep the business flourishing down the years is the quality of your product. Well, there can be absolutely no replacement for it. Needless to say, even a top-notch business fails if the product’s quality is not retained. On the contrary, a good quality product enhances the reputation increasing sales and profits.

Digital Presence

Digital presence is a vital prerequisite in today’s scenario. A business should have a digital presence to cater for a large pool of customers. Digital presence can help your business in establishing a brand. It builds customers’ faith and keeps your business standing tall in the crowd. Although, making a website need a good amount of funds and requires digital expertise. Therefore, you can take the services of business bio website portals, that can provide you ready to usebusiness bio templates and start establishing your brand.

Competitive Price

At times when the competition is at its pinnacle, quoting prices after a good market survey is always a good thing to do. The pricing should be done strategically based on the location and customer targeting.

Supply Chain Management

It is the management of the flow of the product or services right from the procurement of the raw material to the delivery. Most of the time we start a business with good zeal but as the business picks up the supply chain gets unbalanced. So always plan prior and ensure a good supply chain. In addition to the reduction in inventory and overhead costs, it would help in ensuring strong cash flow and help in making the business more agile.

After Sales Services

After-sales support helps to gain the trust of customers. When a customer starts using the product there may be chances that he faces some issue.  A good after-sales service will help people make better use of your product, eventually leading to happy customers and more sales. 

Customer Feedback

The businesses that ignore customer feedback are sure to doom soon. Perhaps one of the most important keys to running a good business is customer feedback. It helps us to keep businesses updated regarding further requirements of the customers and guides us to make suitable changes to our product or services as and when required.

Having said all above, no one can deny that women have an inbuilt good sense of all the above factors by default since they actually practice them in daily routine while managing their households and daily affairs. This really gives an extra edge to women entrepreneurs as compared to their male counterparts. So, my friends, what are you waiting for? Just flutter your wings, take note of the points mentioned above, and you are ready to fly again.

Content marketing and branding expert Mrs Rajani Gobhil is a founder of startup ‘Meri Pehchan’ - an online platform that helps women entrepreneurs, solopreneurs and homeprenure to create their business bio websites.

In 2021, when Nykaa IPO created hype with over subscriptions by 81 times, no one believed a women entrepreneur can make such a phenomenal share market debut. But women's participation in the Indian economy was not new. Last month I visited one coastal village in Goa. I was surprised that most of the Mapsa fish market was managed by women only. Ironically, several women have been working on various projects for ages, unaware of the fact that they own 20.37% of MSMEs in India.

Women-led Business Impact

Women-owned businesses are providing direct employment to 22–27 million people. As per Boston Consulting Group, women-founded or co-founder startups generate 10% more cumulative revenue over five years. Moreover, these start-ups enjoy a more inclusive work culture and employ 3x more women than men. Not only this, McKinsey Global states that India can potentially add US$ 700 billion to global GDP by increasing women’s participation in the labor force.

Now, let’s focus on those drivers that contribute Women toward Women's Entrepreneurial Roles.

Factors Driving More Women toward Women Entrepreneurial roles

Recognition: Social recognition or admiration motivates women entrepreneurs. It boosts their esteem and makes them socially secure.

Results: Women owned start-ups provide 35% higher ROI compared to those owned by men.

Better Livelihood: Women play a major role in making the family’s purchasing decisions. They like to strive for a better livelihood, therefore, the need motivates women to establish a small business for themselves.

Education: As per the latest stats, the female literacy rate is close to 70% in India.

Suggestions for Aspiring Women Entrepreneurs

On Funding:

There are several government-supported funding initiatives encouraging women's participation in business. Schemes like Bharatiya Mahila Bank Business Loan, Dena Shakti Scheme, and Udyogini Scheme are there to make funding possible for business women.

Women Entrepreneurship Platform:

Niti Aayog promoted women entrepreneurship platforms that arrange various workshop programs for women. Apart from this, CII’s IWN (Indian women network) groups are there that provide a common platform for women entrepreneurs to form close licensing groups.

Business Bio Websites:

Business women can not ignore digital platforms, they need to focus early to establish their digital identity. There are specialized business bio website platforms like meripehchan.me where women entrepreneurs or

social-prenures can make their business bio.

Business Bio is an online low-cost budget bio website that helps women solopreneurs simplify their marketing message and connect with customers to grow their business by engaging in meaningful conversations. It's a website for solopreneurs who don't have time to write about themselves or their businesses. They can feature their unique products and services in a classic and elegant way.

Early financial Planning:

Women in business need to start focusing on financial planning early. This can help them to get a pool of capital ready for the future and at the same time help her to provide financial stability.

The Big Lesson We Draw at the End

Women are the backbone of the Indian economy, they have been supporting the Indian economy for many decades. They just need to plan their business in a more structured way, so that no one has to write such blogs to showcase the importance of Women Solopreneurs in the Indian economy.

Building your Brand in 3 Steps

1. Define your Values 2. Know your Customers 3. Find your Place in the Big Picture