#amazonseo

Most people think opening an Amazon store is the hard part. It isn't, as the real challenge begins after you click "Start Selling."

I've spoken with hundreds of new Amazon sellers over the years, and I've noticed a pattern. They spend weeks looking for the "perfect product" but only a few minutes understanding how Amazon actually works.

Then reality hits.

Unexpected fees.

Listing errors.

Verification delays.

Poor product visibility.

No sales

If you're searching for how to set up a store on Amazon, don't make the mistake of treating it like opening a social media account. You're building a business—not just creating an online profile.

The good news? If you understand the process before investing your money, you'll avoid the mistakes that force many beginners to quit within their first year.

This guide is written from the perspective of an Amazon consultant—not just to show you how to set up an Amazon store, but how to do it the right way.

 Table of Contents   

Before You Set Up an Amazon Store, Understand the Costs

How to Set Up a Store on Amazon (Step-by-Step)

Can Anyone Create an Amazon Storefront?

Can You Really Make Money Selling on Amazon?

Common Beginner Mistakes That Delay Success

How GrowithAmazon Helps New Amazon Sellers

Conclusion

 1. Before You Set Up an Amazon Store, Understand the Costs   

One question I hear almost every week: "Is it free to start selling on Amazon?"

The short answer? No, not if you're planning to build a real business.

Amazon offers different selling plans, but your subscription fee is only one part of the investment. Successful sellers think beyond registration costs and prepare for the expenses that come with launching and growing a brand.

 What Does It Really Cost to Start?   

Before opening your Amazon store, budget for more than just your seller account. Typical startup costs include:

Amazon selling plan

Product sourcing and inventory

Referral fees

Fulfillment by Amazon (FBA) fees (if using FBA)

Product photography

Listing optimization

Advertising budget

Packaging and shipping

One of the biggest mistakes beginners make is calculating only their launch costs—not their operating costs. Because once your products start selling, you'll need inventory before Amazon pays you again.

 Individual vs. Professional Selling Plan   

Amazon currently offers two selling plans.

Individual Plan  

Best suited for casual sellers who sell only a small number of products each month. You'll pay selling fees on each item sold without a monthly subscription.

Professional Plan  

Designed for businesses planning to grow. According to Amazon, the Professional plan costs $39.99 per month in the U.S. marketplace and provides access to advanced selling tools, bulk listing features, advertising, analytics, and other business capabilities.

If your goal is building a brand—not just selling a few products—the Professional plan is usually the better investment.

 Don't Budget for Launch Day   

Budget for Day 90. Ask yourself:

Can I reorder inventory before stock runs out?

Do I have an advertising budget ready?

Can I handle returns or unexpected expenses?

Do I have enough cash flow if sales are slower than expected?

Running out of inventory doesn't just stop sales. It can also reduce your product's search visibility and slow future growth, and that's why experienced Amazon sellers think in months, not weeks.

 2. How to Set Up a Store on Amazon (Step-by-Step)   

Once you've planned your finances, you're ready to build your Amazon business.

If you've searched how to set up a store on Amazon, you've probably seen dozens of articles with the same five generic steps. Let's look at the process from a consultant's perspective.

 Step 1: Create Your Amazon Seller Central Account   

Everything begins inside Amazon Seller Central. This is where you'll manage:

Orders

Inventory

Advertising

Reports

Payments

Customer communication

During registration, Amazon asks you to provide:

Business information

Government-issued identification

Bank account details

Tax information

Contact information

My advice? Take your time.

Many account verification delays happen because sellers rush through registration or upload incorrect documents.

 Step 2: Choose Your Fulfillment Strategy   

Before listing products, decide how you'll fulfill customer orders.

Fulfillment by Amazon (FBA)  

Amazon stores, packs, ships, and handles customer service for your products. This option provides access to Prime shipping and allows sellers to scale more efficiently.

Fulfillment by Merchant (FBM)  

You store inventory, ship orders, and manage customer support yourself. FBM offers greater control but requires more operational effort. Neither model is universally better.

Choose the one that matches your products, margins, and long-term goals.

 Step 3: Build Your Product Listing   

Creating a listing isn't simply uploading photos and writing a title. Amazon's search engine relies on detailed product information to determine when—and where—your product should appear in search results.

A high-quality listing should include:

A keyword-optimized product title

Clear benefit-driven bullet points

High-resolution product images

Compelling product descriptions

Backend search terms

Accurate attributes and specifications

If it can't answer a customer's questions, it won't convert visitors into buyers.

 Step 4: Create Your Amazon Storefront   

Here's something many beginners don't realize. A Seller Central account and an Amazon Storefront are not the same thing.

Your Seller Central account lets you sell products.

An Amazon Storefront gives your brand a dedicated shopping destination where customers can browse your catalog.

According to Amazon, creating a Store requires:

A Professional selling account

Enrollment in Amazon Brand Registry

A registered or pending trademark that meets Brand Registry requirements.

If you're building a long-term brand, this should be part of your growth plan—not an afterthought.

Consultant Checklist Before You Launch  

Before your first product goes live, make sure you've completed these essentials:

Seller account verified

Fulfillment method selected

Product listing optimized

Product images professionally prepared

Pricing researched

Inventory ready for launch

Advertising strategy planned

A successful launch isn't about moving fast, it's about eliminating avoidable mistakes before customers ever see your listing.

3. Can Anyone Create an Amazon Storefront?  

This is one of the biggest misconceptions among new Amazon sellers. Many people believe an Amazon Storefront and an Amazon Seller Account are the same thing.

They're not. Think of it this way:

Your Seller Central account allows you to sell products.

Your Amazon Storefront is your own branded shopping destination inside Amazon where customers can browse your products, collections, and story.

If you're planning to build a recognizable brand—not just sell products—creating a Storefront should be one of your long-term goals.

Who Can Create an Amazon Store?  

The answer is not every seller. According to Amazon Ads, you must meet specific eligibility requirements before you can build an Amazon Store.

These include:

A Professional Seller Account

Enrollment in Amazon Brand Registry

An account in good standing

The correct Brand Registry permissions assigned to your account

Why Brand Registry Matters  

Brand Registry isn't just about protecting your trademark. It unlocks some of Amazon's most valuable brand-building tools, including:

Amazon Stores

A+ Content

Brand Analytics

Sponsored Brands advertising

Brand protection features

To enroll, Amazon requires:

A registered or pending trademark

Your brand name permanently displayed on your product or packaging

Information that verifies ownership of the brand

As an Amazon consultant, I always recommend starting your trademark process early. Even if you aren't ready to launch your Store immediately, preparing your brand now saves significant time later.

 4. Can You Really Make Money Selling on Amazon?   

Let's answer the question every beginner asks.

"Can I actually make money selling on Amazon?"

Yes, but not simply because you're selling on Amazon.

You're profitable because you build a business that customers want to buy from.

That's a big difference.

Many YouTube videos promise:

"$10,000 per month."

"$100,000 in sales."

"Passive income."

While those outcomes are possible, they aren't guaranteed—and they certainly don't happen overnight. Success depends on factors you can actually control.

1. Choosing the Right Product  

Even the best marketing can't save a product anybody wants.

Research demand.

Study competitors.

Validate margins before placing inventory orders.

2. Optimizing Your Listings  

Your product listing is your salesperson. Every element matters:

Product title

Images

Bullet points

Product description

Backend keywords

A+ Content

Small improvements in conversion rate can have a huge impact on long-term sales.

3. Managing Profit Instead of Revenue  

Many beginners celebrate revenue. Experienced sellers celebrate profit.

Always calculate:

Product cost

Amazon referral fees

FBA fees

Advertising costs

Storage fees

Returns

Revenue doesn't pay your bills as profit does.

4. Building Organic Visibility  

Advertising is important, but relying entirely on PPC is expensive.

That's why successful sellers invest in:

Amazon SEO

Keyword research

Backend search terms

Product discover ability

Conversion optimization

Organic rankings help reduce advertising dependency over time.

5. Continuous Improvement  

Amazon isn't a "set it and forget it" business. Sellers winning continuously:

Update listings

Test images

Improve keywords

Monitor competitors

Analyze reports

Success comes from optimization—not luck.

 5. Common Beginner Mistakes That Delay Success   

Launching Without Research  

Many sellers fall in love with a product before checking demand. Instead: Validate demand first and buy inventory second.

Ignoring Amazon SEO  

If customers can't find your listing. They can't buy it. Invest in:

Keyword research

Listing optimization

Backend search terms

Product images

Visibility always comes before conversions.

Pricing Emotionally  

Your pricing strategy should come from market research, not guesswork.

Study competitors.

Understand margins.

Know your break-even point.

Depending Only on PPC  

Advertising can generate traffic, but SEO generates sustainable growth as the strongest Amazon businesses combine both.

Expecting Instant Results  

Amazon rewards consistency.

Your first few weeks should focus on learning, optimizing, and collecting data—not chasing unrealistic revenue goals.

 6. How GrowithAmazon Helps New Amazon Sellers   

Starting on Amazon can feel overwhelming.

There are products to research.

Accounts to verify.

Listings to optimize.

Advertising to manage.

And every decision affects your future growth.

That's where GrowithAmazon comes in.

Instead of guessing your way through the process, we help sellers launch with a structured, data-driven strategy designed for long-term success.

Our services include:

Amazon Seller Account Setup

Amazon Store Creation & Brand Store Design

Product Research & Competitor Analysis

Keyword Research & Amazon SEO

Listing Optimization

Backend Search Term Optimization

A+ Content Strategy

PPC Campaign Setup & Optimization

Ongoing Account Management

Whether you're launching your very first product or scaling an existing brand, our goal remains the same: Help you build a profitable Amazon business—not just another Amazon listing.

 Conclusion   

Learning how to set up a store on Amazon is only the first step.

The real opportunity lies in building a business that customers trust, Amazon understands, and the marketplace rewards over time.

Start with the right foundation.

Choose the right products.

Optimize every listing.

Keep learning from your data.

Remember, successful Amazon businesses aren't built overnight. They're built through consistent improvement and informed decisions.

If you're ready to launch with confidence or scale your existing Amazon business, GrowithAmazon is here to help. From seller account setup and Store creation to Amazon SEO, listing optimization, and PPC management, our team provides the expertise you need to build sustainable growth in one of the world's most competitive marketplaces.

Every Amazon seller eventually reaches a point where spending more on advertising stops delivering the same return.

You increase your PPC budget, optimize bids, and launch new campaigns, yet your competitors continue to outrank you organically. Sound familiar?

The reality is that Amazon SEO has become one of the biggest competitive advantages for brands selling on the marketplace. While paid advertising can generate immediate visibility, sustainable growth comes from improving how Amazon understands, indexes, and ranks your products.

That's where professional Amazon SEO Services USA make a measurable difference.

The right agency doesn't simply add keywords to your listing. It develops a long-term strategy that improves product discover ability, increases organic rankings, and helps shoppers find your products before they ever click on a sponsored ad.

Whether you're launching a new product or scaling an established brand, understanding what Amazon SEO services include—and how to choose the right agency—can directly impact your sales, profitability, and long-term marketplace success.

 Table of Contents   

Why Amazon SEO Matters More Than Ever in 2026

What Do Amazon SEO Services Actually Include?

How to Choose the Right Amazon SEO Agency in the USA

Common Mistakes Sellers Make When Hiring Amazon SEO Services

How Professional Amazon SEO Services Improve Organic Rankings

How GrowithAmazon Helps Brands Grow on Amazon

Conclusion

 1. Why Amazon SEO Matters More Than Ever in 2026   

Amazon has never been more competitive. Millions of products compete for attention every day, yet shoppers rarely look beyond the first page of search results. If your listings aren't visible where customers are searching, you're leaving potential sales on the table—regardless of how great your product is.

That's why investing in Amazon SEO Services USA is no longer optional for brands looking to grow organically.

Unlike traditional search engines, Amazon's goal isn't just to answer questions—it's to help customers make purchases. Every ranking decision is influenced by how relevant and valuable your product appears to a shopper's search.

That means your listing needs to do more than contain keywords. It needs to demonstrate relevance, build trust, and convert visitors into buyers.

Why Organic Rankings Matter  

A strong organic presence delivers benefits that paid advertising alone can't sustain.

Well-optimized listings can help you:

Increase product discoverability

Improve keyword indexing across relevant searches

Generate consistent organic traffic

Reduce long-term dependence on paid advertising

Improve conversion rates through better listing quality

Build sustainable sales over time

Think of PPC as renting visibility. SEO is owning it as the best-performing Amazon brands don't choose one over the other—they combine both to maximize visibility and profitability.

The Amazon Marketplace Is Still Growing  

The opportunity continues to expand.

According to Amazon's 2024 Annual Report, the company generated $247 billion in online store sales, highlighting the massive volume of shopping activity taking place on the platform every year.

Standing out now requires more than simply having a good product as it requires an optimized product listing that Amazon can confidently recommend to shoppers.

 Amazon's Search Algorithm Has Evolved   

Years ago, optimizing a listing often meant repeating your primary keyword throughout the title and bullet points as that approach doesn't work anymore.

Amazon's search system has evolved to evaluate multiple ranking signals, including:

Product relevance

Customer search intent

Historical conversion performance

Sales velocity

Listing quality

Customer engagement

Backend search terms

Product attributes

Instead of relying solely on exact keyword matching, Amazon increasingly focuses on understanding what shoppers are actually looking for.

For example, someone searching for "ergonomic office chair" may also expect results related to lumbar support, posture improvement, or work-from-home comfort—even if those exact words aren't in the search query.

This is why professional Amazon SEO Services USA focus on search intent, not just keyword placement.

 2. What Do Amazon SEO Services Actually Include?   

Many sellers assume Amazon SEO is simply about adding more keywords to a product listing, but

A professional Amazon SEO strategy combines technical optimization, customer psychology, marketplace data, and continuous performance analysis. The goal isn't just to help your products rank higher—it's to ensure they rank for the right searches and convert those visitors into customers as most professional Amazon SEO Services USA include five core areas:

Keyword Research & Competitor Analysis  

Everything starts with understanding how customers actually search.

Rather than targeting only high-volume keywords, experienced agencies analyze:

High-intent buying keywords

Long-tail search opportunities

Competitor keyword gaps

Seasonal search trends

Product-specific search intent

This creates a keyword strategy focused on attracting qualified buyers—not just increasing traffic.

Listing Optimization  

Your product title, bullet points, description, and A+ Content all influence both rankings and conversions.

Effective Amazon Listing Optimization Services ensure every section communicates value while naturally incorporating relevant keywords.

Backend Search Term Optimization  

Not every important keyword belongs on the front end.

Backend search terms allow sellers to include alternate spellings, synonyms, and additional relevant phrases that help Amazon better understand the product without compromising the customer experience.

Visual & Conversion Optimization  

SEO doesn't stop at keywords. Professional agencies also optimize:

Product images

Infographics

A+ Content

Brand Store experience

Mobile readability

Because better conversion rates often contribute to stronger organic performance over time.

 3. How to Choose the Right Amazon SEO Agency in the USA   

Not every SEO agency understands Amazon. Traditional SEO focuses on ranking websites in Google. Amazon SEO focuses on helping products rank inside a marketplace where every search has commercial intent.

Before hiring an agency, ask yourself:

✔️ Do they specialize in Amazon rather than general SEO?

✔️ Do they perform comprehensive keyword and competitor research?

✔️ Do they optimize backend search terms—not just visible content?

✔️ Do they measure success using indexing, organic rankings, and conversions?

✔️ Do they provide ongoing optimization instead of a one-time listing update?

Even the best Amazon SEO Agency doesn't promise overnight rankings.

It builds a repeatable strategy based on data, continuous testing, and long-term optimization.

Because on Amazon, sustainable growth isn't achieved through shortcuts.

It's earned through consistent optimization, customer-focused content, and a strategy that evolves alongside Amazon's search algorithm.

 4. Common Mistakes Sellers Make When Hiring Amazon SEO Services   

Choosing the right Amazon SEO partner can accelerate your growth.

Choosing the wrong one can cost you months of lost rankings, wasted budget, and missed sales opportunities.

The problem isn't that there aren't enough agencies offering Amazon SEO Services USA. The challenge is separating genuine Amazon specialists from agencies that simply repackage traditional SEO services.

Before signing any contract, watch out for these common mistakes.

 1. Choosing Price Over Expertise   

Everyone wants to save money, but when it comes to Amazon SEO, the cheapest option is rarely the most cost-effective.

Many low-cost providers rely on generic keyword insertion, outdated optimization practices, or automated content generation without understanding how Amazon's search ecosystem actually works.

A professional Amazon SEO strategy involves:

Marketplace research

Competitor analysis

Search intent mapping

Listing optimization

Performance monitoring

Continuous improvements

These aren't one-time tasks—they're part of an ongoing growth strategy.

 2. Expecting Overnight Rankings   

One of the biggest misconceptions about Amazon SEO is that rankings improve overnight. But they don't.

Amazon continuously evaluates listing relevance, customer engagement, sales performance, and conversion signals before rewarding products with better visibility.

Just as Google SEO requires patience, Amazon SEO is an ongoing process that compounds over time.

Agencies promising "Page One in 7 Days" or "Guaranteed #1 Rankings" should immediately raise red flags.

 3. Hiring a General SEO Agency   

Ranking a website on Google and ranking a product on Amazon are two completely different disciplines.

Google focuses on backlinks, website authority, and user experience.

Amazon focuses on product relevance, shopping intent, conversion rate, and sales performance.

An experienced Amazon SEO Expert understands marketplace-specific ranking factors such as:

Backend Search Terms

Product catalog optimization

Listing quality

Product discoverability

Category competition

Conversion optimization

That's expertise you won't get from a general digital marketing agency.

Want expert guidance from the Best Amazon Seo Agency? Visit GrowithAmazon for the best amazon seo services.

 4. Ignoring Reporting and Continuous Optimization   

Amazon isn't static.

Customer behavior changes.

Competitors update listings.

Search trends evolve.

That's why SEO should never end after a listing rewrite. A reliable agency should regularly monitor:

Organic keyword rankings

Product indexing

Search visibility

Conversion rate

Competitor movements

Listing performance

SEO isn't a one-time project as it's a continuous optimization process.

5. How Professional Amazon SEO Services Improve Organic Rankings  

  Many sellers think Amazon SEO is simply about ranking for more keywords.

In reality, it's about ranking for the right keywords—the ones that attract shoppers who are ready to buy.

Professional Amazon SEO Services USA focus on improving every factor that influences product visibility and conversion, creating a stronger foundation for long-term organic growth.

Instead of treating SEO as a checklist, experienced agencies develop a strategy that aligns with both Amazon's search algorithm and customer buying behavior.

Here's how professional SEO services create lasting results:  

Better Keyword Research  

Successful SEO begins with understanding search intent.

Rather than chasing only high-volume keywords, experienced agencies identify search terms with strong commercial intent, helping your products appear in front of shoppers who are most likely to purchase.

Stronger Listing Optimization  

Every element of your listing contributes to rankings.

This includes:

Product titles

Bullet points

Product descriptions

A+ Content

Images

Backend Search Terms

Together, these elements improve both visibility and conversion.

Improved Product Discoverability  

Many products fail to rank—not because they're poor products, but because Amazon doesn't fully understand them.

By optimizing product attributes, backend keywords, and listing structure, agencies help Amazon connect products with more relevant searches.

The result? Greater product discoverability and more qualified traffic.

Reduced Dependence on Paid Advertising  

PPC is excellent for generating immediate visibility.

However, brands with strong organic rankings typically spend less to maintain consistent sales because they're not relying solely on sponsored placements.

Organic SEO and PPC aren't competing strategies.

They complement each other.

The stronger your organic presence becomes, the more efficiently your advertising budget can be allocated.

The Long-Term Advantage  

Professional Amazon SEO isn't about quick wins.

It's about building listings that continue attracting shoppers month after month.

That's why successful brands treat SEO as an investment rather than an expense.

 6. How GrowithAmazon Helps Brands Grow on Amazon   

Every Amazon business is different.

Some brands struggle with poor visibility.

Others generate traffic but fail to convert.

Many simply don't know where they're losing opportunities.

At GrowithAmazon, we help sellers identify those gaps and build SEO strategies that drive sustainable growth—not just temporary ranking improvements.

Our approach combines marketplace expertise, data analysis, and continuous optimization to improve both visibility and conversions.

Here's how we help brands grow:  

Comprehensive Amazon SEO audits to uncover hidden opportunities

Advanced keyword research based on shopper intent

Amazon Listing Optimization Services designed to improve rankings and conversions

Backend Search Term optimization for stronger indexing

Competitor analysis to identify untapped opportunities

A+ Content and image optimization to improve customer engagement

Ongoing performance monitoring and reporting

Continuous optimization as Amazon's marketplace evolves

Rather than relying on one-time listing updates, we focus on creating scalable SEO strategies that continue delivering value as your catalog grows.

Whether you're launching your first product or managing thousands of ASINs, our goal remains the same:

Help your products become easier to discover, easier to trust, and easier to buy.

 Conclusion 

Success on Amazon doesn't come from simply adding more keywords to a listing—it comes from building a strategy that improves visibility, relevance, and customer experience over time.

Professional Amazon SEO Services USA help brands move beyond short-term tactics by improving product discoverability, strengthening organic rankings, and reducing reliance on paid advertising.

If you're looking to build a sustainable Amazon growth strategy, GrowithAmazon combines marketplace expertise, data-driven optimization, and continuous SEO support to help your products rank higher and convert better.

Most Amazon sellers are using old PPC methods like it is 2020.

They still focus on Exact Match keywords, adjust bidding a lot, and add many keywords—while the Amazon ads system gets smarter every day. If you see your best results coming from Broad Match or Amazon finding sales you didn’t target, that’s normal.

Here’s what’s going on: Amazon is moving from keyword matching to intent matching. It now understands what shoppers mean, not just what they type. Sellers who adjust to this can get more sales, while those who don’t may slow their growth.

In this guide, we’ll look at what a good Amazon PPC Strategy 2026 looks like, why Broad Match is becoming important again, and how intent-based targeting is changing Amazon ads forever.

The End of Keyword-First PPC Thinking  

For years, Amazon advertisers followed the same formula:

Find high-volume keywords

Place aggressive bids

Push Exact Match campaigns as hard as possible

It worked because Amazon's advertising system relied heavily on keyword matching, but that's changing and doesn't work anymore.

Today's Amazon advertising platform is increasingly powered by AI-driven intent search. Instead of focusing solely on the exact words shoppers type, Amazon is getting better at understanding:

Buyer intent

Shopping behavior

Contextual signals

For example, a football fan searching for "lightweight football boots" may also be interested in:

Better speed and agility on the field

Improved ball control

Boots designed for different playing surfaces

Even if those exact words weren't used, so this shift is forcing sellers to rethink their Amazon PPC Strategy 2026. Too strict campaign setups can:

Limit Amazon’s ability to discover new search terms

Block access to high-converting audiences

Reduce overall campaign scalability

In many cases, sellers are limiting growth by controlling campaigns too tightly.

The new one is built around:

Shoppers

Intent-based targeting

Understanding what customers actually want to buy

Why Broad Match Is Making a Comeback  

A few years ago, mentioning Broad Match in an Amazon PPC meeting would have made most advertisers nervous—and honestly, they weren't wrong.

Back then, Broad Match often triggered irrelevant searches, wasted ad spend, and forced sellers to spend hours cleaning up search terms. Exact Match felt safer because it gave advertisers complete control over where their ads appeared, while Phrase Match offered a middle ground with slightly more flexibility but still limited reach.

Today, that's no longer the case.

Amazon's AI has dramatically improved how it interprets search queries. Instead of relying purely on keyword matching, the system now analyzes context, shopper behavior, historical purchase data, and semantic relationships between terms. This means Amazon can better understand what a shopper intends to buy—even if the exact wording varies.

In 2026, the difference between match types is less about strict keyword control and more about how much freedom you give Amazon's AI to find relevant traffic. Exact Match still delivers precision and is ideal for validating high-performing terms. Phrase Match allows for moderate expansion while maintaining structure. But Broad Match now leverages intent-based targeting to uncover opportunities that rigid match types often miss.

For example, a seller targeting "running shoes for flat feet" through Exact Match may capture only that specific query.

However, a Broad Match campaign can surface high-converting variations like "best shoes for overpronation," "arch support sneakers," or even "stability running trainers", terms that may never have been manually targeted but align closely with shopper intent.

That doesn't mean Exact Match is not required; it still plays a critical role in performance control and scaling proven keywords.

But often, Broad Match now outperforms Exact Match, not because it's less precise, but because Amazon's AI is better at identifying intent than manual keyword selection.

The real danger in 2026 isn't Broad Match; it's relying on outdated keyword strategies that limit Amazon's ability to discover profitable search terms and high-intent shoppers.

The New Amazon PPC Formula: Intent + Automation + Control  

The most successful Amazon advertisers in 2026 are no longer trying to outsmart the algorithm. They're learning how to work with it.

Think about it: a campaign manager might review performance once or twice a day. Amazon's advertising system evaluates millions of auctions in real time, using signals such as search behavior, product relevance, purchase history, and conversion probability to decide which ads to show and when.

This shift is reflected in Amazon's Search Query Performance (SQP) report. Unlike traditional keyword reports, SQP allows sellers to see the entire customer journey—from impressions and clicks to add-to-carts and purchases.

In other words, it reveals which search terms generate revenue, not just traffic.

Consider two search terms:

"Office chair"

"Ergonomic office chair for back pain"

The first may generate more clicks, while the second may generate more purchases. Looking only at clicks can be misleading. Looking at buying intent tells a different story.

This is where AI PPC automation becomes powerful. Amazon's machine learning can identify patterns that would be nearly impossible to spot manually, helping advertisers uncover high-intent search opportunities and optimize bids more efficiently.

However, automation without oversight is risky.

advertisers combine Amazon's automation with strategic controls such as negative keyword filtering, bid management, and regular Search Query Performance analysis. They allow the algorithm to discover opportunities while providing clear guardrails to maintain profitability.

The future of Amazon PPC isn't automation versus control. Its automation guided by intent.

Winning advertisers don't fight the algorithm. They feed it better signals, better data, and a clearer understanding of who their ideal customer is.

Negative Keywords: The Profitability Lever Most Sellers Ignore  

Most Amazon sellers spend hours searching for new keywords to target and very few spend enough time deciding which keywords they should avoid.

That's a mistake.

As Amazon Broad Match optimization becomes more powerful, advertisers gain access to more search terms, more impressions, and more potential customers. However, that increased reach also comes with a hidden risk: wasted spend.

The same AI-driven system that helps you discover new opportunities can also place your ads in front of shoppers who were never likely to buy your product in the first place.

That's why negative keyword filtering matters more than ever.

For example, if you're selling a premium ergonomic office chair priced at $299, you probably don't want to pay for clicks from shoppers searching for:

Cheap office chair

Used office chair

Free office furniture

Office chair spare parts

Office chair repair kit

These searches may generate clicks, but they rarely generate profitable sales.

The challenge becomes even bigger as AI PPC automation expands your reach. Amazon's machine learning is designed to discover new traffic opportunities, but it doesn't automatically know which opportunities align with your business goals.

That's your job.

One of the easiest ways to identify low-intent traffic is by reviewing your Search Query Performance report and search term reports regularly.

Pay close attention to search terms that show:

High impressions but no clicks

High clicks but no purchases

Multiple clicks with poor conversion rates

High spend with little or no revenue

Consistent traffic that fails to generate profitable sales

These patterns often reveal search terms that should become negative keywords. As your campaigns grow, you'll also need a scalable framework for managing negatives.

Consider organizing negative keywords into categories such as:

Price-Based Negatives  

Cheap

Discount

Free

Budget

Product Mismatch Negatives  

Replacement parts

Accessories

Repairs

Components

Audience Mismatch Negatives  

Kids

Professional

Commercial

Industrial

Competitor Negatives  

Brand names that consistently generate clicks but fail to convert

The goal isn't to restrict Amazon's AI.

It's to guide it.

Many sellers make the mistake of thinking Broad Match and negative keywords are competing strategies. In reality, they work best together.

Broad Match helps you discover hidden opportunities and uncover new buyer intent signals.

Negative keywords ensure your budget stays focused on the searches most likely to generate revenue.

Building an Intent-First Amazon PPC Strategy for 2026  

The future of Amazon PPC isn't about tighter keyword control—it's about balancing automation with strategic oversight.

A strong campaign structure should give Amazon enough freedom to discover new opportunities while maintaining clear performance guardrails.

A practical framework looks like this:

Broad Match for search term discovery and audience expansion

Phrase Match for validating emerging opportunities

Exact Match for scaling proven, high-converting keywords

Negative Keywords for eliminating wasted spend

Beyond campaign structure, sellers should regularly monitor their Search Query Performance reports to identify which search terms generate purchases, not just clicks. Revenue, conversion rate, and profitability matter far more than traffic alone.

As Amazon continues investing in AI-driven advertising, the most successful advertisers will focus less on micromanaging keywords and more on guiding the algorithm with better signals, cleaner data, and stronger buying-intent indicators.

The goal isn't to control every click. It's to help Amazon find more of the right buyers.

How GrowithAmazon Helps Brands Build an Intent-First PPC Strategy  

Many Amazon sellers still manage PPC campaigns around keywords alone.

The problem is that Amazon's advertising platform has evolved. Today, success comes from understanding shopper intent and helping Amazon connect your products with the right buyers.

At GrowithAmazon, we help brands build PPC strategies designed for how Amazon advertising works today—not how it worked five years ago.

Our approach focuses on:

Identifying high-intent search terms that are most likely to convert

Optimizing Broad Match campaigns without increasing wasted spend

Implementing advanced negative keyword filtering to improve profitability

Analyzing Search Query Performance reports to uncover buying patterns

Leveraging AI-assisted bid management for smarter campaign scaling

Improving ACOS, TACOS, and overall advertising efficiency

Building custom campaign structures based on buyer intent

Continuously optimizing campaigns using data and automation

Rather than fighting Amazon's AI, we help brands work alongside it.

By combining automation with strategic oversight, our team helps sellers discover new growth opportunities, improve advertising performance, and scale profitably in an increasingly AI-driven marketplace.

The result is a future-ready PPC strategy that attracts more qualified buyers, improves conversion rates, and drives sustainable long-term growth.

Also Read: How Multihome Furniture Transformed Stagnant Amazon Sales Into Sustainable Growth

Conclusion  

Amazon PPC in 2026 is no longer just about keywords—it's about understanding buyer intent and using Amazon's AI to your advantage. Sellers who combine Broad Match discovery, negative keyword discipline, and data-driven optimization will be better positioned to scale profitably.

If you're ready to reduce wasted ad spend, improve ACOS, and build a future-ready PPC strategy, GrowithAmazon can help. Our team combines Amazon PPC expertise, automation, and shopper-intent insights to help brands attract more qualified buyers and drive sustainable growth.