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Know in detail how video advertising impacts brand safety.
Video is the future of content. Brands are globally spending anywhere between the range of 8-15% of their total advertising spend on video advertising, depending on the geo-market we are talking about. Irrespective of how much is being spent, there are no two opinions about the video being the fastest growing medium of advertising. Majority of these videos, including ads are being consumed over YouTube – the default internet video place. It has over 1.8 billion active monthly subscribers, which continues to grow...
According to NCRB's Crime in India report, 2019, fraud made up over half the cybercrime cases in the country.
Does this message or call sound familiar? Welcome to the internet or online fraud world, which costs individuals lakhs of rupees. Such scams are continuously evolving, and India alone has witnessed 65% of businesses losing money on account of online fraud. According to NCRB's Crime in India report, 2019, fraud made up over half the cybercrime cases in the country...
To solve Brand Safety issues effectively, the nuanced understanding of vernacular is the essence for AI and ML-based solutions to work.
Globally, brands are becoming conscious of Brand Safety. Introducing Brand Safety at a 30,000 feet height is about keeping a brand secure from every potential controversy or damage that could result from its presence at irrelevant and unsafe digital assets...
A close eye on how Brand Safety can help brands as well as celebrities to leverage association more effectively.
Celebrities have their own lives. They have their own thought process, value systems, and opinions which at times could go against the positioning of a brand they are endorsing. Also, celebrities are high-interest people, and any action or posture they take, especially after the advent of social media, in all probability also makes the associated brands a party to a possible controversy.
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Brands are increasing advertising budgets to reach more and more customers. The onus now lies with the brands and CXOs and the marketers.
We're living in a world of connected technologies. With social distancing norms in place, digital has become the new way of connectedness. From our daily routines to spending habits, social interactions to travel aspirations, digital adoption has become the new normal and will remain in times to come.
Despite the growth in social media engagement is great news for digital advertisers, there are substantial red flags.
A brand's safety concerns today include more than just traditional print advertising, including websites, blogs, and social media platforms.
Brand safety has been significantly impacted by the evolution of technology, content, and sharing platforms. In just 25 years, brand safety has evolved from the pre-digital dark ages to the forefront of advertising technology. In the pre-digital era, brand safety largely consisted of tangible issues such as poor product placement, trademark infringement, and bad press....
