#brandbuild

Humans are social animals. We crave for social engagements. Social Media has emerged as a great tool for social media engagement. An average person views his social media account at least once a day. There are many social media accounts through which social media engagement occurs but platforms like Facebook, Instagram and Twitter are very popular. Kaizen Design Studio is one of the leading branding agencies in Pune that can help your brand grow with its brand design consultancy expertise!

We all have seen the rise of Instagram over the years. It has firmed its roots in the digital marketing field to a great extent. It has transformed itself in a marketing tool that can be helpful for any brand to attract customers. So, what exactly do you need to attract customers through Instagram? Indeed, it’s a herculean task to start from scratch but if you follow a few simple steps and focus on the same, your brand can be a hit on Instagram in no time! Have a look.

Carve a good strategy

Before you start anything, preparing a good strategy is necessary. Instagram is an image-centric social media platform. So, the strategy has to be prepared according to the needs of Instagram. There are many brand strategy consulting services which carve a strategy revolving around your brand thus, helping your brand to gain more attraction. Kaizen Design Studio, A Branding Agency in Pune prepares excellent and impactful social media strategies for various clients and will help you in attracting more customers.

Choose trending hashtags

Hashtags rule the roost in the Instagram Kingdom! According to a study, 70% of popular Instagram hashtags are branded. They have a significant role in reaching out to your targeted customer base as the explore section in Instagram shows feed based on a user’s previous searches and the hashtags enable your posts to pop in the explore section. So, hashtags form an important component of brand development.

Develop great content

Content is the oxygen of any social media platform. Creating great content works like magic on Instagram. Bland and boring content makes your brand page lifeless! A brand consultant comes to your rescue in such situations! They provide you with attractive content that is sure to serve as a magnet between the user and your brand page.

Increase customer engagement level

This is the most basic rule of any business. You have to be quick in terms of responding to the comments of customers. It displays your helpfulness as well as your quickness in terms of customer service.

 Logo visibility a must on every post

Your logo describes your brand. Make sure that your logo is visible on every post you upload. The constant hammering of the brand logo is impactful in attracting customers to your brand.

Focus on visual branding

The theme of your company should reflect on your posts. Your Instagram branding should revolve around the type of service or the product you offer to your audience. Your theme should not change with every post. If your previous post was made using bright colors, then the upcoming posts should go in the same way. Never change the theme of your post. The images should also be attractive and to the point. Never post grainy images. It is a big thumbs down for garnering views for your post.

Stress more on infographics

Nowadays, most people are on the move and don’t have time to read long posts about a product or service. Posting brilliant infographics that give more information in a short span can appeal more to the customers.

The Instagram branding process needs the patience to bear fruits of success but once you perfect the art of posting relevant content with brilliant images, your brand would be a super hit! Consistency is the key and if you are consistent, you will definitely achieve the target of attracting more customers to your base!

About Us  Kaizen Design Studio is the most trusted digital marketing company in Pune. We pride ourselves on being ahead of the curve and bringing in pioneering marketing strategies and tools for our clients just like the ones mentioned in this article. To know more about what we can do for you, get in touch with us at the earliest.

A digital marketing company has to strengthen the online reputation skills for maximum client gain. Online Reputation Management is an essential component for the success of any brand. Nowadays, Online Reputation Management has become the foundation for the success of any brand or business. It plays an important role in maintaining the good name of the business. Kaizen Design Studio, one of the best digital marketing companies in Pune provides the best digital marketing services in Pune for various companies and the strategy works every time that helps you grow at breakneck speed! Today, online reputation is as essential as content marketing and SEO for local businesses.

What is ORM (Online Reputation Management)?

Online reputation management (ORM) is the method of designing strategies that shape the perception of the public about an organization. It has a lions share in driving public opinion about a business and its products and services. ORM is not just about managing search engine content. It’s also about managing negative business reviews and encouraging satisfied clients or customers for giving maximum positive feedback.

Why ORM is necessary?

The Internet has become the sole decider of a consumer’s buying choices. The Internet is regarded as the first source of information by the peopleThe consumer or client’s trust is a major component of success. Your consumers or clients share their opinion about their purchases with their near and dear ones. If they encounter a problem with your product, they will definitely share their experience. The Internet makes everyone an activist. Negative content spreads rapidly online. If your company suffers a loss of confidence, it is a bad thing. You can recover from this negative publicity to regain trust from your target audience with the help of ORM. ORM protects your company or brand from negative reviews. ORM counters the human bias for gossip, ensuring that the reviews that actually matter aren’t overrun by rumors. A good ORM system can bring your product to the top in no time. 

What can you do to prevent negative feedback? 

It’s vital to keep an eye on what people are saying about your brand or business online and it is also essential to take steps to correct any inaccuracies. You should be aware of these two major negative content types. One is the complaints on social networks. They need to be addressed on priority, but unless your company has serious problems, they do not pose a big obstacle to your business. The other type is the reviews that affect your brand’s reputation and sales for the long term. They can severely damage a business. These reviews are very powerful because, unlike social network content, they crop up in search engine results. Some of them even create hate websites specially meant for destroying your brand image. This also serves as a hindrance to your brand’s reputation. 

To tackle this, you need not be aggressive in terms of your attitude, you should be aggressive in terms of your SEO! Optimize SEO to a great extent. When a person will search for your brand, he/she should see only positive reviews. Pump up your ORM skills for the same.

How to choose a good digital marketing company for ORM?

ORM is necessary for each and every brand. An experienced digital marketing company can fetch great results in terms of ORM. If you are looking for digital marketing services in Pune, Kaizen Design Studio is the ideal option. One of the best digital marketing companies in Pune, Kaizen will design the best strategies for establishing your mark on the Internet! Kaizen Design Studio provides great ORM services that will take your company to heights of success! 

About Us  Kaizen Design Studio is the most trusted digital marketing company in Pune. We pride ourselves on being ahead of the curve and bringing in pioneering marketing strategies and tools for our clients just like the ones mentioned in this article. To know more about what we can do for you, get in touch with us at the earliest.

Stock footages provide high-quality videos that have been already made to be suitable for a vast number of themes. Finding the type of clip that is suitable for the kind of video you want to make, molding it, and fit into the project saves time and money. However, if some careful considerations are not taken into account, it might ruin the great work done. There are some dos and don’ts to be taken into account to make stock footages work wonders for you. Following is the list.

DOS –

1. Explore the chosen library

Many resources for stock footages are pain and lack of planning may exceed the budget of the whole project. So, explore what kind of footages are available and find the clips that you might need. If you need help, there are stock forums where experienced users will help you. In addition, determine which footages will be useful in transition between scenes. Conduct a cursory search to determine what is available and what fits.

2. Do contextual test

The way stock shots are matched is important in a great video. It provides contextual meaning. If you want the stock shot to just fit in or you need a contrast to introducing another scene, there needs to be clarity. To gain that clarity, perform the contextual test. A watermarked preview will enable to determine if everything fits well.

3. Determine the role of stock footage

Determine what role the stock footage will play. Is it an establishing shot or wide open shot? Stock footages can take you to places that do not even exist. Explore what is beyond the green screen. Stock can appear in reflections, through windows, or on tablets and phone which are on set.

4. Make sure nothing is outdated or will be outdated soon

While making a video, ensure the footage will not be outdated quickly or already outdated. It will lose the relevancy and the video will lose its credibility. If people are using iPhone 4 in 2018, it will look odd.

DONTS –

1. Don’t select the shot that looks like a poster of a film

Unless you want to give that effect, don’t choose any shot that would look like a poster of a movie. There is a space for glamorous shots, but don’t use it to give an unnecessary effect. Stay relevant as much as possible.

2. Don’t select a shot that looks great in isolation

Choose a shot that is relevant to the artistic intent. If the shot looks great, use it in the film. But don’t use it because it is great. When it will blend in the film, it may give an opposite effect. Use a watermarked version to determine if the shot looks great in the context of the project.

3. Don’t change the theme of the story to match to the footages

There are a lot of footages available to match your theme. All you need is an extensive search. Don’t change the theme to match to the great footages. It might turn out to be time consuming and exhausting.

4. Don’t hesitate to use stock footages

Stock footages are great resources that can save time and money along with enhancing the look of the production. It has a wide range of footages and can be used for making great films to communicate with audience effectively. So, don’t hesitate while using stock footages. Save time and money.

Corporate videos are effective tools to spread the vision and information about products, services, and work culture of a company. Being one of the leading corporate video production company in Pune  and gaining wide experience in creating corporate videos, Kaizen Design Studio helps companies in creating videos to share their message with the world through storytelling and increase brand awareness.

About Us 

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

‘Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves.

Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, Branding companies in Pune.

Contact Us 

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

Bavdhan Khurd, Pune, 411021

Email Id : https://www.kaizendesignstudio.com/

 Humans are social animals. We crave for social engagements. Social Media has emerged as a great tool for social media engagement. An average person views his social media account at least once a day. We all have seen the rise of Instagram over the years. It has firmed its roots in the digital marketing field to a great extent. There are many social media accounts through which social media engagement occurs but platforms like Facebook, Instagram and Twitter are very popular. Kaizen Design Studio is one of the leading branding agencies in Pune  that can help your brand grow with its brand design consultancy expertise!

Carve a good strategy

Before you start anything, preparing a good strategy is necessary. Instagram is an image-centric social media platform. So, the strategy has to be prepared according to the needs of Instagram. There are many brand strategy consulting services which carve a strategy revolving around your brand thus, helping your brand to gain more attraction. Kaizen Design Studio, A Branding Agency in Pune prepares excellent and impactful social media strategies for various clients and will help you in attracting more customers.

Develop great content

Content is the oxygen of any social media platform. Creating great content works like magic on Instagram. Bland and boring content makes your brand page lifeless! A brand consultant comes to your rescue in such situations! They provide you with attractive content that is sure to serve as a magnet between the user and your brand page.

Logo visibility a must on every post

Your logo describes your brand. Make sure that your logo is visible on every post you upload. The constant hammering of the brand logo is impactful in attracting customers to your brand.

Choose trending hashtags

Hashtags rule the roost in the Instagram Kingdom! According to a study, 70% of popular Instagram hashtags are branded. They have a significant role in reaching out to your targeted customer base as the explore section in Instagram shows feed based on a user’s previous searches and the hashtags enable your posts to pop in the explore section. So, hashtags form an important component of brand development.

Stress more on infographics

Nowadays, most people are on the move and don’t have time to read long posts about a product or service. Posting brilliant info graphics that give more information in a short span can appeal more to the customers.

Browse more articles by Kaizen Design Studio:  HOW TO CREATE AN UNFORGETTABLE VIDEO IN LESS TIME

About Us

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

‘Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves.

Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, Branding companies in Pune.

Contact Us

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

Bavdhan Khurd, Pune, 411021

Email Id : [email protected]

It is well said by Amazon's founder Jeff Bezos said   A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. A brand is a great opportunity to strengthen your company's image. We'll also send you creative tips, trends.

In The Era of Social Media Brand Building is became a very Challenging task. Branding of the business or the offerings is as important as manufacturing, developing and selling them. Brand consultant is hence, crucial to the company’s growth. Brand consultants shape the brand and emphasize its existence in the market. Social media allows fans to strong rich communities around entertainers, who interact directly with them.

Here are the hurdles faced by businesses among the fierce competition:

·         Time Management

·         Financial Management

·         Advance Technologies

·         Lack of client Interaction

·         Alternatives

·         Poorly defined business image

·         Un-defined goals and values

 To overcome these hurdles and more businesses can look for the best brand strategy consulting in the market and rely on them for creating a desired market image.  If one is looking for a branding agency in Pune, a few names will pop up in the search result. However, a business will have to use certain eligibility criteria to select the best brand design consultant in Pune for you.

 Once you find the brand design consultancy that fits in your parameters which gives your business right direction , you are ready to take a flight with them. However, there is something you should know before hiring a branding agency in Pune other cities. Let us know what all you can expect from the Top 10 branding companies in Pune and what all these companies are capable of doing for the growth of your business. Here are the solution branding agencies like Kaizen Design Studio will provide to the businesses.

 Conclusion:

With the right branding agency in Pune, your business can reach new heights of success . The market value and image of your business would get optimized and become more effective than before. Most of all, you will get an undeniable place in people’s hearts and minds.

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