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Steve Jobs: Core Values In Marketing & Branding

By: Karin Murphy Caro

Steve Jobs had a lot of talents but he had one that stands out for me: identifying what is important and getting rid of what’s not. The talent for that quality is reflected in Apple’s products and throughout the Apple stores and their marketing/branding.

Apple did have a period of time that Steve Jobs did not make the right decisions; from hiring the wrong guy to blowing…

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For many companies, marketing campaigns are the main method for both communicating with their market to reinforce their positioning, and for customer acquisition.

Good campaigns follow a theme and include a series of touches with the market. It’s noisy in the marketplace, and a message delivered once through a single medium rarely makes a…

Understand Your Strengths & Weaknesses

By: Karin Murphy Caro

When you’re outlining your marketing plan, it’s important to fully understand your strengths and weaknesses.

Start with a strategy that’s honest and take a look at what you’re lacking, your team is lacking as well as what you do best.  Determine what opportunities AND threats exist?  It is a good idea to conduct some market research on your existing customers at this point,…