Karin M. Caro

Successful Entrepreneurs Tell The Best Advice They Received From Men: by Karin Murphy

Successful entrepreneurs give the best advice that they received from the men in their lives by Karin Murphy

  Behind every executive, there’s an unofficial advisory committee who helped make their success happen: mentors, colleagues, partners — and, in more than a few cases, dads.

In honor of Father’s Day, we’re offering 50% off of all our Success Marketing Packages for 3 month contracts. In…

Marketing Your Product Online By: Karin Murphy

Marketing Your Product has never been easier with these online tips. Drive traffic to your store or product and get results. Whether you’re still trying to get your first sale, or you’ve been at a while, it’s always good to find more ways to promote your business or products. Check out my list to find a strategies that you can use to get results. 1. Gift Guides

When consumers are struggling to…

Why Email Marketing Is Still Effective by Karin Murphy

1. Email marketing is a great way to keep and build relationships.

If you have a strong email campaign, you can use it to develop your relationships and stay connected. Along with social media, your campaign can directly tell your customers (and new ones) about your business. Appealing emails help people to stay connected to your brand.

One of our clients, The Sanders Firm, has built a massive…

Marketing 2017 For Accounting Firms By: Karin Murphy Caro

Marketing is so important to boost your firm’s reputation and online presence, to ultimately gain new clients. Here are some tips from Karin Murphy Caro on developing your firm’s client base. 1. Get on social media

When it comes to marketing strategies that are fast and inexpensive, nothing beats social media. I have found that, accountants are typically reluctant to be on social networks for…

Maximize Holiday Marketing: Karin Murphy Caro

You can maximize your marketing efforts this year by utilizing some of my tips for getting in touch with consumers during the season and utilizing the holiday for maximum marketing results.

  The 3 Second Rule: The first thing to do is make sure that you are focused on website optimization. Even if most of your sales aren’t derived from e-commerce, people will be searching the web for deals and…

Interior Design Marketing Tips

By Lydiane Interdonato

  In terms of marketing and promoting my interior design company, Stellar Interiors, I utilize a myriad of methods to promote and market my company, brand, and design style.  

In an era where there is a proliferation in technology growth, it is inane for business owners not to utilize social media to promote their business. In business it is vital not to have an insular…

The Power Of Networking By Laura Sikorski

Networking IS Marketing

Networking is all about

Relationships

Rapport

Trust

Leveraging Contacts

Expanding Business

and . . . it is supposed to friendly, useful and fun!

My “Golden Rule” . . . Never stay with the people you came with as your goal is to meet new people.

Where to network

Industry Conferences

Chambers of Commerce

Lions Club

Rotary

Charity/Philanthropic Organizations

Professional…

Communication Is Key: Karin Murphy Caro

Effective communication is important in any relationship as it fuels success and builds trust. When dealing with marketing clients, it is essential that you discuss their program and keep open lines of communication. Many times, marketers are so busy doing the work and ensuring success, that the clients don’t know what is going on. Many clients do not know anything about on-line marketing so it…

Karin Murphy Caro: A Video Is Worth…

If a picture is worth a thousand words, then a 60 second video is worth 1.5 million words. Karin Murphy Caro

Producing a video is not just about making a video for awareness. In my experience, using video can help you in various ways for your marketing efforts from lead generation and revenue growth to building your brand and online presence.

In order to reach these your goals, a savvy marketing…

Karin Caro’s 5 Tips On Improving Your Organic SEO

By: Karin Murphy Caro

It has become increasingly important to develop a winning SEO strategy to improve your Google search rankings. We came up with a list of things that you can do to improve your rankings….despite the fact that Google changes its algorithms all the time.

Write compelling, high quality content that keeps visitors interested and sharing.

Make a keyword list and use those words in…

Ask Amanda: The Top Social Media Sites Beneficial in Marketing

There are a vast number of social media sites on the internet today, and it seems as if almost everyday, a new one is added to the list. Social media websites can be beneficial in marketing because they help get your message out to a large number of people in the most efficient and quickest way possible. With all these social media options however, the question is: which one is the best for…

In Home Health Care With Morning Star

There are many benefits of in home health care. It’s important that those who are ill, elderly, and disabled receive the health care they need. Being able to receive this kind of help in the comfort of a patient’s own home can be much more convenient than having to move into a nursing home.

In home health care gives the patient a feeling of independence and functionality as well as a sense of…

Ask Amanda: Making contacts

Networking and making contacts is an essential part of PR. You need to know who to contact when you need to reach a specific audience. However, this task is not always easy. Sometimes assistance is needed from others in the PR field in order to find exactly what you need.

One great way to find contacts is social media. There is a group on Facebook, “PR, Marketing and Media Czars” that allows PR…

Ask Amanda: Great Long Island Spots to Take Your Client to Lunch/Dinner

Trying to impress a client over dinner, but don’t want to deal with the troubles of the city? Traveling into NYC for a good meal isn’t necessary when Long Island has a variety of restaurants to offer where you can get the same experience.

  Manninos Italian Kitchen & Lounge, Commack

  If you’re looking for a place to get good Italian food, Manninos is it. Parking is limited, but you won’t have to…

Use Psychology In Your Online Marketing

By Karin Murphy Caro

Understanding how people think can be extremely helpful when planning your on-line marketing audience. When you understand how people think and act you can determine their buying habits. It is much easier to determine how to to create compelling content if you know about your audience and understand some principles of behavior can take your marketing from good to amazing.

One…

Megan’s List : How to Market Your Book

Megan’s List

  How to Market Your Book:

  Just wrote a book? Need a little help marketing your new read? Follow these easy steps and your book will be flying off the shelves in no time! According to BluPrint Media “There are three major components to book marketing: advertising, promotion and publicity.”  Here are some key ways to help you publish!

  Advertise yourself in bookstores, book worms…