#beiberchella

adapt is to twitch what justin beiber is to music

anyone calling justin bieber’s coachella set “lazy” is literally missing the business side of what he’s doing. he sold his publishing and artist royalties to hipgnosis in 2023 and umg owns the masters, so every minute he spends performing the old catalog is basically him working to put money in other people’s pockets. playing the youtube videos was actually smart, no band, no backup singers, barely any production costs, but fans still got baby, sorry, beauty and a beat, never say never… all the nostalgia with none of the overhead. and he saved his real performance energy for swag, which makes sense if you actually pay attention. plus he was literally discovered uploading videos to youtube as a kid, so a laptop on the main stage is one of the most on-brand, intimate, full-circle things he could’ve done. this is also his first real era with no scooter, new team, new business structure, full control over his career, a completely new chapter where he gets to do things his way. if you didn’t like it that’s fine, but calling it lazy just proves you don’t understand the strategy behind it… and honestly, you might just not be a belieber.

If I don't see Justin live once in my life I genuinely will kill myself. This is not okay. I've never had worse FOMO in my fucking life.

Missing beiberchella will be death of me someone send help