#bbhlondon

Audi has finally concluded its very lengthy review and BBH has retained the car brand’s account. BBH will manage the automaker’s creative business. The announcement comes after a final pitch against Engine.

About the Audi Review

The automaker made the announcement for the review in April. The announcement came as a major shock to the industry considering BBH London has handled the automaker's creative account for four decades. Their partnership has resulted in a catalogue of IPA award-winning work. At the time of the review announcement, it was reported that Audi was hunting efficiencies from its advertising spend. The division had been under scrutiny from parent company Volkswagen's bosses, with chief executive Bram Schot declaring his intention to overhaul the Audi brand as part of a wider efficiency drive in the group shortly before it commenced. When the announcement for the review was made, a handful of agencies publicly declared that they would decline to pitch if approached, including Leo Burnett, Lucky Generals and Ogilvy. However, Audi entered final talks with BBH and Engine in July.

BBH as the New Audi’s Creative Agency

Les stylos Waterman font appel à l’artiste réaliste Dirk Dzimirsky

Afin d’accompagner le lancement de sa gamme Blue Obsession, la marque Waterman a collaboré avec l’agenceBBH London pour mettre en place une opération visant à faire la promotion de ses stylos. La marque a fait appel à l’artiste réaliste Dirk Dzimirsky  (more…)

... and i'm a Planner. It's been 10 months since I've joined the BBH and therefore 10 months since I have been sober.

I just found a bit of breathing space post-dinner and bedtime to write this post. It's been a crazy few weeks at the office and of course I have to book a vacation smack in the middle of it all. Smart.

I gripe and I moan but you know what, when I step out of the tube at Bond Street every morning, it hits me in the most unexpected of moments that I am in London. BAM! Spiritual Concussion. Earphones, check, Spotify, check, getting my Dolce & Gabbanna walk on, check. Nothing could be better than marching down Oxford Street every morning with purpose, ready to take on the day in BBH's office right in the vibrant milieu that is Soho.

Here's my story in brief: Ever since I was a little (often precocious & fussy) boy, I wanted to be a lawyer. People paying you to think, craft arguments and solve problems, what could be better? But as you know, it takes straight As during the A-levels to get into law, so that did not turn out so well.  Funny how life turns out and I might sound bitter saying this, but I am glad destiny pushed me towards another direction. I still have tremendous respect for the practice of the law but I think I have found another avenue to apply strategic thought and in an industry that holds creativity on a pedestal; strategic planning in advertising. An internship with BBH Singapore opened up my foray into planning and that further led me to this strategy training programme. Not a moment of regret ever since! But speak to me again when I'm going through piles of research at 9pm at night - might solicit a different response. *Cue random photo of BBH London during a company meeting*

It's a massive office. Different reports of headcount but it's mostly between 300-400 people, so they say. It feels like 632 to me.

On a more personal level, I love travel and anything on a beach. London is great for the former but a little restrictive on the latter. I am also a semi-professional singer (a cappella my main craft, soul and R&B my jam) and miss the stage very much. 

A gratuitous #selfie before I leave you with a few of my fundamental beliefs.

Photo taken at Royal Victoria, which is in the Docklands and near the O2 Stadium. 

Gin & Tonic is the cure for a dreary day

The gym is an equal, if not better, cure for a dreary day

Sleep is underrated; you don't get enough in advertising

Fitness is a lifestyle choice.

Fun is what you make of it; no one can tell you otherwise.

Love what you do and you still work every weekday/end of your life, but at least you love it.