#apple pr

How Apple and the rest of Big Tech benefit from taking on Russia

Silicon Valley’s tech giants are joining the rest of the business world in pulling their products and services from Russia. Companies like Apple (AAPL) have cut ties to the Russian market entirely to protest Russia’s bloody invasion of Ukraine. Daniel Howley for Yahoo Finance: Firms like YouTube (Google), Meta (Facebook), and Microsoft are limiting the availability of Russian propaganda…

Re-reading my first iPhone review: I was right about the AT&T problem

A decade ago today, Apple’s first iPhone went on sale and the Internet lost its collective mind for the first of many times.

My review of this device had to wait for another six days, on account of Apple PR only providing me with a review unit at the iPhone’s retail arrival and it being a simpler time before gadget-unboxing videos were a thing.

Ten years later, that write-up isn’t too…

“A recent Monday Note covering the MacBook Pro’s perplexing launch earned me a bit of name calling on Twitter,” Jean-Louis Gassée writes for Monday Note. “Having learned not to take the bait, I pointed to facts, to my repeated and comparative battery-life numbers that clearly showed a problem with the new device. The critic’s reply was along the lines of ‘But I’m happy with my…

Covering Apple news from afar

My streak of never covering the launch of a new iPhone in person continued Wednesday, when I watched Apple unveil the iPhone 7 and iPhone 7 Plus the way any of you could have: via Apple’s video stream.

Watching a product launch on my iPad in my own home looks less like “journalism” than typing away furiously in a crowded auditorium in San Francisco. But as long as my main clients have full-time…

Apple CEO Tim Cook deletes his blurry Super Bowl 50 iPhone photo

“Tim Cook has deleted the Super Bowl picture that sent Twitter into a tizzy on Sunday night,” Chris Welch reports for The Verge.

“As the Denver Broncos celebrated their Super Bowl 50 victory, Apple’s CEO made his way onto the field and took a photo of all the excitement (and confetti),” Welch reports. “He uploaded it to Twitter with a message congratulating the Super Bowl champs. Now,…

Tim Cook mocked after inexplicably posting blurry Super Bowl iPhone photo to Twitter

“Tim Cook, who runs one of the world’s most important companies and does not need this crap from any of you, is getting roasted after posting a wild, out-of-focus shot on Twitter [last] night at the end of Super Bowl 50,” Casey Newton reports for The Verge.

“Presumably shot with an iPhone, the photo shows what appears to be the aftermath of Super Bowl 50, in which people on the field…

Apple breaking the PR mold for Apple Watch

[cfsp key=”adsense_336x280″]”Apple PR is legendary for creating excitement and desire around new tech products. Their approach has evolved and expanded for Apple Watch in order to reach separate style-conscious and mainstream audiences, both largely disconnected from tech,” Steven Isakson writes for Seeking Alpha. “This will make Apple Watch a massive consumer product.”

“Apple has broadened its…