#alex grieve

Think! "Celebration"

Agency: AMV BBDO London Executive Creative Directors: Alex Grieve, Adrian Rossi Creative Directors: Steve Jones, Martin Loraine

Production: Rogue Films London Director: Mark Zibert Cinematographer: Jaime Feliu-Torres Editor: James Rosen

Post: The Mill London

Unsubtle Hints to Get It Right @curryspcworld @AMV_BBDO @Rouse1James @Outsider_TV

Currys PC World is running “Get It Right”, a Christmas advertising campaign centred on the concept of unsubtle hints. Featuring a variety of interactions between British families, the ads aim to demonstrate that Currys PC World understands it’s difficult to get the best gifts to make your Christmas perfect, and sometimes you need to drop an unsubtle hint to your family to get it right. In each of…

Jeff Goldblum Spare The Act ad Commercial of Year @britisharrows for @AMV_BBDO O Positive & David Shane

Jeff Goldblum’s Spare The Act Laptop, part of the Currys PC WorldChristmas 2015 advertising campaign, has been awarded British Arrows Commercial of the Year. Goldblum gives acting lessons in five commercials, showing people how to respond to receiving disappointing, boring and unimaginative gifts with dignity. The acting coach encourages disappointed recipients to think of their preferred gift so…

In the Doghouse Photocopying #ButAlive - latest road safety campaign @THINKgovuk @AMV_BBDO @millchannel

THINK!, the UK’s Department for Transport road safety project, is running #ButAlive, an integrated advertising campaign combining humour and horror. The campaign targets those who are tempted to drink ‘a couple’ before driving and shows how a second drink could double your chance of being in a fatal collision. “In the Doghouse” introduces us to Brendan, who has refused to drive his wife home from…

Sainsbury's Mog's Christmas Calamity @AMV_BBDO @Rouse1James @Outsider_TV @framestore @WorkEditorial @factoryuk

Sainsbury’s, the UK shopping chain, is running “Mog’s Christmas Calamity”, an integrated advertising campaign bringing to life the work of children’s book author Judith Kerr. At the heart of the campaign is a 3 minute 30 seconds television commercial in which an animated cat deals with a sequence of disastrous events in the home. In the midst of the chaos, however, Mog succeeds in contacting the…

Levis Originals Never Fit

Levi’s Originals Never Fit print ad, “Cheerleaders”, has won a Yellow Pencil at the D&AD Awards. The ad is part of a set of six, including “Dad”, “Audience”, “Cops”, “Guard” and “Firing Squad”. Levi’s Originals jeans are presented as the clothing choice for individuals who refuse to fit in with society’s expectations. The six photographs present wearer point-of-view perspectives of faces filled…

Chocolate Appliances for Easter @curryspcworld @dalatando1987 @grievesy @AMV_BBDO

Currys & PC World have turned three products into chocolate to entice customers online and in store this Easter weekend, and treat themselves to great value tech. The OOH and Facebook campaign shows three products, a washing machine, coffee maker and camera made out of chocolate and wrapped in tin foil. The tag line “Treat Yourself This Easter” is linked with the ongoing “We start with you”…