Ông bảo: “Tôi thấy rằng những người làm sáng tạo giỏi nhất chẳng bao giờ để chính mình nhàm chán cả, bởi vì họ chính là những con điếm hạng sang chính cống, nói cách khác, họ chính là những người sợ/ chán sự tẻ nhạt nhất đời.

Nếu điều này hợp lý,

thì đây chính là luận điểm giải thích vì sao họ thắng rất nhiều giải thưởng.

"In all probability, there's something strange about you.

Something weird.

It might be something that everyone who knows you makes comments about, and jokes about, or it might be something only you know about.

It might be your sense of humour, your hobbies or even just your hair.

But there's definitely something different about you.

It's one of the reasons you are attracted to a creative job, rather than a boring one.

Be proud.

The more different you are, the better. Because to create work that is different and unusual, our industry needs people who are different - dreamers, weirdos, obsessives, folks who are 'wrongly wired'.

Simon is pretty heavily awarded creative who for quite some time wrote the advertising person's advertising blog, Scamp. After shutting it down a few years ago, he recently rebooted it at the same time setting up his own shop called, imaginatively enough, Scamp. As well as having won a stack of Lions, Pencils and other ad related trophies for agencies like BBH London and DDB London and Sydney, he's also written a book that's supposedly highly recommended reading for young creatives (sorry Simon, I never read it). He very nicely responded to my blowing smoke up his arse about his blog with some kind comments about this little thing you're reading here, which makes him alright by me. He also killed it with his selection:

First up is Levi's 'Drugstore', which is my all-time favourite ad.

Putting techno music over depression-era images was an act of utter genius. The part where the beat drops just as the steam train appears makes the hairs rise on my arms every time. And what a great twist at the end. This ad is cool and sexy, everything a Levi's commercial should be.

Next I am going to go for a Commission for Racial Equality print ad. It was done by two lovely Aussie blokes, Ben Nott and Adam Hunt, at Saatchi & Saatchi London, while I was there. I had recently become mates with them, although they had a little bit more experience than me, and the fact that two guys I knew could come up with something so awesome, just down the corridor, was incredibly inspiring. This is a very clever ad that I would love to shove up the arse of every racist twat in the world. 

Finally, because I'm a bit of a gamer, I'm going to go for Dead Island.