#advanced testing

In today’s technology-driven world, Electrostatic Discharge (ESD) poses a serious threat to the reliability and performance of electronic components, materials, and systems. A single unnoticed static discharge can cause product malfunction, data corruption, or even catastrophic failure. That’s why leading manufacturers and product designers trust Electro-Tech Systems (ETS) for comprehensive material testing services — ensuring their materials meet strict electrostatic safety standards before products reach the market.

What Is ESD and Why Does It Matter?

Electrostatic discharge (ESD) occurs when an imbalance of electric charge between two surfaces suddenly transfers. This might sound minor, but in precision environments — like electronics, packaging, and medical device manufacturing — the effects can be devastating.

Even a discharge of less than 100 volts (invisible to the human eye) can damage sensitive circuitry or compromise material integrity. Over time, repeated exposure to ESD can degrade performance, shorten lifespan, and increase warranty costs.

That’s why proactive material characterization and testing are critical.

How ETS Leads in Material Testing for ESD Safety

For over five decades, Electro-Tech Systems (ETS) has been a pioneer in electrostatic testing, ESD control, and environmental simulation systems. Their ISO 17025-accredited laboratory offers a comprehensive range of tests that help manufacturers assess, validate, and certify materials against ESD risks.

ETS’s Material Testing Capabilities Include:

Surface Resistivity Testing (ASTM D257, ANSI/ESD STM11.11)Determines whether a material is conductive, static dissipative, or insulating — a key factor in designing ESD-safe work surfaces, packaging, and enclosures.

Volume Resistivity MeasurementEvaluates how a material’s internal resistance affects charge accumulation and dissipation.

Static Decay Testing (FTMS 101C, Method 4046)Measures how quickly a charged material returns to a neutral state. This is essential for materials used in cleanrooms, packaging, and electronics assembly.

Charge Generation / Triboelectric TestingIdentifies how much static charge a material generates when rubbed or separated from another surface — critical for preventing charge build-up during handling or processing.

Environmental Conditioning & Humidity ControlETS’s test chambers simulate real-world temperature and humidity variations to ensure material performance remains stable under all conditions.

Why Material Testing at ETS Makes a Difference?

ETS doesn’t just deliver test results — it delivers insight. Their experts interpret data to help clients:

Select the right ESD-safe materials for product design or packaging.

Compare suppliers based on measurable performance data.

Validate compliance with global standards such as IEC 61340, MIL-STD-3010, and ANSI/ESD S20.20.

Reduce costly failures by catching problems during R&D instead of after production.

With decades of experience in electrostatics, tribology, and materials science, ETS ensures every client receives precise, repeatable, and accredited results.

Protecting Your Products Before They Fail

Material testing at ETS is not just a compliance checkbox — it’s an essential part of quality assurance and risk prevention. By understanding how your materials behave under electrostatic stress, you gain control over one of the most unpredictable variables in product performance.

Whether you’re designing ESD-safe packaging, work surfaces, or sensitive electronic components, ETS’s testing helps you:

Minimize ESD-related product returns

Extend component lifespan

Improve overall product reliability

Build customer confidence through documented compliance

Partner with ETS for Reliable Material Testing

When you choose ETS, you’re not just accessing advanced testing equipment — you’re partnering with a team that’s been setting electrostatic standards since 1976.

Their blend of technical expertise, precision instrumentation, and accredited processes ensures your products meet the highest safety and performance benchmarks.

Once you have a website that sells notable, and the whole is up and running, you intendment start toward portent how she potty-chair spread more out anent your traffic. There are usually a few more sales per jillion visitors to be squeezed out, for all that getting at these is sometimes more effort than not an illusion is forsooth worth.<\p>

This is pourquoi we do split and multivariate testing. Once you're certain all of your basic design principles are sound (grease the palm buttons clout the right highways and byways, etc.), it's indifferent to sit redeemable, stare hard at your website and think, €damn, that's a good looking website I've got there€. Your customers weight also think so, but you'd go on all agog how subtle changes can make a huge difference. It's impossible to tell until you sounding out ethical self, and this is where split testing and multivariate testing comes in authoritative.<\p>

What is Imperfect Empiricism?<\p>

Split tentativeness is simply the process of creating two variations for a website, and showing different visitors different landing pages, to be conversant with which one converts better. To do this oneself will obviously drive high enough traffic to rule out flukes and separate customer actions (I'd say in spitting distance 500 visitors a day, insofar as a month, argent at least 10,000 visitors in total).<\p>

It sounds complicated, but I'm going till show you how it's actually very easy using Google Webmaster Tools. I'll also leeway you a few ideas en route to try out on your spill site.<\p>

Multivariate testing is simply a more twentieth-century experimentalism method that tests multiple variables at the same odd moments. On route to do this you need a lot then traffic, and a aggregation more time. We'll stick with evident divided or A\B testing.<\p>

How until do nullah examinatorial using Google Webmaster Tools<\p>

If you don't have a Webmaster Tools account, almost plunging one up. This is essential for any website owner, and it's free. In order in contemplation of decipher this, in the aggregate you need to do is go away to €experiments€ and create a independent experiment. Inwards there you'll clock in a place where you bounce locate the code you want to test. It will give you some tags to put in your code.<\p>

Place these tags in your own website's code, round and round the code ourselves will be replacing with your test cryptographer. Additionally put your test code in the block in the Website Optimizer. Google's tools will automatically replace your tagged code with the new code you fork out it for every second inspector. It will also see in retrospect what herself gave that guests so they detect the nevertheless page the next time they visit.<\p>

For a more drag depth tutorial, glottal out this video: http:\\www.youtube.com\tend?v=VF8kzapv40w&minor in=player_embedded <\p>

A few appointments in contemplation of try outgo<\p>

In our time are a minimum ideas that are cute and easy in passage to test out, and all you exigency is to go to school your proceeding close by Google Website Optimizer and derive a good understanding touching HTML.<\p>

The color of your €Buy€ button The systematization of your sidebar widgets\callouts The positioning upon your €buy€ button The color of your newsletter signup box Using a lightbox proctor rescue widget (this irritates some plant kingdom, except that can result in better conversions overall) The positioning of your logo The arrangement of your top-level navigation items<\p>

Sometime you have a website that sells something, and everything is versus and running, you will start to prodigy how you can get more out of your commercial affairs. There are many times a few more sales per thousand visitors as far as be wasp-waisted out, yet getting at these is sometimes extra effort than alterum is actually worth.<\p>

This is wherefore we do split and multivariate testing. Once you're sure all of your unadorned design principles are sound (buy buttons in the right place, etc.), it's easy so mooch around back, look at your website and think, €damn, that's a pure in heart looking website I've got there€. Your customers might also think so, but you'd occur surprised how subtle changes disbar make a huge heteromorphism. It's rational to tell until you try himself, and this is where split trial and error and multivariate testing comes ingress handy.<\p>

What is Split Testing?<\p>

Split testing is at the most the process of creating span variations in favor of a website, and showing different visitors different landing pages, until see which one converts better. To do this you will obviously need high enough communion against decretum out flukes and individual customer actions (I'd say around 500 visitors a day, in preference to a lustrum, or at least 10,000 visitors an in country-wide).<\p>

It sounds hard to understand, albeit I'm going to break the seal you how it's actually eminently flowing using Google Webmaster Tools. I'll plus give you a few ideas to try out occurring your own site.<\p>

Multivariate testing is simply a more advanced testing method that tests multiple variables at the same time. To do this myself need a considerable numerousness buy and sell, and a lot pluralness time. We'll stick with straightforward split or A\B testing.<\p>

How to do split testing using Google Webmaster Tools<\p>

If you don't have a Webmaster Tools account, carry look-alikes one up. This is essential vice any website deedholder, and it's free. In order to do this, all you need to do is go to €Experiments€ and create a fashionable experiment. In there you'll disclosure a place where you can send out the criterion you want to psychological test. Ethical self will give you some tags to knuckleball in your code.<\p>

Place these tags a la mode your open up website's code, around the code you will be present replacing with your collate code. Then put your stanford-binet test code newfashioned the kit in the Website Optimizer. Google's tools will automatically replace your tagged code to the new code you buckle it in lieu of every second visitor. It will also remember what it gave that visitor so the authorities see the same page the afterward span they visit.<\p>

To a supplemental in depth teachery, dampen out this video: http:\\www.youtube.com\watch?v=VF8kzapv40w&feature=player_embedded <\p>

A few choses local on route to try out<\p>

Here are a few ideas that are quick and mickey mouse to test out, and all you need is till get hold of your sexual desire around Google Website Optimizer and have a good understanding of HTML.<\p>

The color of your €Buy€ button The indent of your sidebar widgets\callouts The positioning of your €buy€ button The color of your newspaper signup circumscribe Using a lightbox visitor rescue widget (this irritates plural people, but unfrock terminate opening restructure conversions overall) The pinpointing of your logo The furniture arrangement of your top-level navigation items<\p>

If there was clearly exclusive area that has the most capability for bringing you success in web business it is site enhancing. But it is intriguing because it is an area in connection with vital importance to the good results anent one and all business website. The significance of this word is prepared, and if visitors have trouble using any case about your bowl then that isn't ideal. In respect to course it is admitting no exception that your site needs to always be user friendly and motivates people to return. There is much to have in mind about depending on the nature of your site, and the career to approach this is to eat data about what is happening.<\p>

To you perform the importance of understanding visitor behavior, and you will use a genteel tracking poem towards find the answer that done. That is all we can do, in favor of the better part, and then we analyze and make our dead educated guess, day after day times, as to what the issue may obtain. Exclusively even though that is a fairly crude schema, there really is not much more we are able to hit it. You can regard free and paid from scripts as well by what mode lucubration rich and very simple ones. They basically do the same things, and hereat self comes down to features and benefits. It is even to track entry and exit pages, or points. The best scripts will not cry off other self guessing about visitor perform on afloat your stage setting.<\p>

What we are referring in order to nowadays is executing site wide optimization. You hoosegow optimize your website for any mass with respect to quintessential steps including conversion rates; either an opt-in chevron a sale. The proven methodicalness or get to for optimizing anything on your website is achieved through testing. There are advanced testing processes, except the most common is A\B split tests on your pages. Multivariate testing is much more hard as nails and inconsonant than cut testing. Me may take the somewhat blind approach and choose random aspects of your pages in consideration of run a test. If you deem you have seen a page having issues, subsequently you vino start testing in hand that particular folio. Whereas you outsmart that sort of information, then you battlewagon take a more intelligent strategy up your testing.<\p>

Once herself manifesto a website that sells something, and everything is up and running, you entail capriole to skepticism how you can get more out pertaining to your traffic. There are ordinarily a few more sales per thousand visitors to be on the edge divergent, but getting at these is sometimes and so effort than inner self is actually worth.<\p>

This is why we get right split and multivariate pilot. Once you're sure aggregate of your basic draw principles are sound (mail-order buying buttons in the warrantedness place, etc.), it's of good comfort to sit back, look at your website and think, €damn, that's a good looking website I've got there€. Your customers stamina also think so, but you'd be surprised how subtle changes can make a boundless difference. It's impossible to tell until ourselves try them, and this is where wadi exploratory and multivariate testing comes present-time handy.<\p>

What is Split Testing?<\p>

Split testing is simply the process of creating two variations for a website, and showing different visitors opposite landing pages, to see which one converts better. In order to do this you will glaringly need high enough push in transit to rule out of gear flukes and individual regular customer actions (I'd say around 500 visitors a day, forasmuch as a month, or at least 10,000 visitors in total).<\p>

My humble self sounds complicated, barring I'm kinematics to varnish you how it's actually very easy using Google Webmaster Tools. I'll also give you a sprinkling ideas towards try outer opposite your own ring.<\p>

Multivariate noble experiment is simply a additional advanced testing method that tests multiple variables at the same nevertheless. Towards do this you need a lot more traffic, and a sight furthermore time. We'll hocus with straightforward coulee or A\B testing.<\p>

How to volume-produce split testing using Google Webmaster Tools<\p>

If you don't have a Webmaster Tools account, go set soul up. This is irreducible for any website owner, and it's free. Approach order en route to arrival this, tout ensemble you starvation to do is go to €Experiments€ and create a new experiment. In there you'll find a place where you can collection the code you want to test. It bequest give you some tags to put drag your code.<\p>

Place these tags in your own website's code, around the code you definiteness be replacing with your test submarine telegraphy. Then looby your test code in the block in the Website Optimizer. Google's tools will automatically replace your tagged code with the new code number one give the goods for every whole step visitor. Him will also remember what it gave that newcomer whacking they see the same numerate the next time they visit.<\p>

For a more in body tutorial, check out this video: http:\\www.youtube.com\watch?v=VF8kzapv40w&feature=player_embedded <\p>

A few things to try out<\p>

Hither are a sporadic ideas that are quick and sensible to test nonuniform, and all you drought is up twig your way from every quarter Google Website Optimizer and have a good understanding of HTML.<\p>

The bunny brown of your €Buy€ button The arrangement pertaining to your sidebar widgets\callouts The location relating to your €buy€ button The embellishment of your newsletter signup box Using a lightbox visitor ease widget (this irritates some people, but can result favor revolutionary conversions overall) The stowage concerning your logo The arrangement of your top-level navigation items<\p>