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Facebook Ads vs Google Ads: Which Is Best for Your Business? Facebook Ads and Google Ads are both leading pay-per-click (PPC) ad platforms—but are very different in terms of use cases. Google Ads is best for brands, products, or services your audience is actively searching for, like plumbers.

➜Facebook Advertising How They Work ☑Ads are shown based on audience-targeting parameters ☑Competitive auction bidding ☑Ads can be pay-per-click or per-thousand impressions

➜User Intent ☑Passive: Ad viewers may or may not be actively looking for a specific product, service, or brand

➜Google Advertising How They Work ☑Ads are shown based on user queries and search intent ☑Competitive auction bidding for keywords ☑Search page ads are pay-per-click

➜User Intent ☑Active: Ad viewers are actively searching for a product, service, or specific brand, and are likely ready to buy

➜➜Facebook Ads and Google Ads are both leading pay-per-click advertising platforms where advertisers pay per each click their ad receives. Facebook Ads is a paid social ad platform with extensive audience targeting options, while Google Ads is a paid ad search platform relying primarily on Google users’ keyword searches.

➜➜As easy as it may be to create a simple ad, both platforms involve a steep learning curve to build effective ads that drive not only clicks, but conversions too. Get the most out of your ad spend by leaving it to the experts at Digital Tripolystudio

Boost your e-commerce and dropshipping sales with effective Facebook ad campaigns and Instagram ad campaigns!

Hi, As a certified SEO and digital marketer, I'm here to supercharge your online business, which means I know how to make your website increase traffic and get more people interested in what you offer.

I will provide Ig ad campaigns for your business objectives. My specialised social media Ads campaign is designed to drive Expect increased traffic, more leads, higher website visitors, and better conversions

What I Offer

Lead generation

FB page like

Post Engagement

Ad Copy and Design

Shopify and WordPress FB ads campaigns

Keyword research

Website Traffic

Pixel setup

A/B Test

iOS 14.5 Update

Create remarketing campaigns

Campaign Optimisation and Reporting

FB Ads Campaign and Ig Ads I Can Setup

Page Promote

 3. Post-Engagement

4. Messenger Ad

5. Brand Awareness

6. Post-Reach

7. Video Views

8. Website Traffic

Conversion Ads

Nền tảng Facebook 4.0 hiện nay đã có những thay đổi mới so với những năm trước kia. Có thể nói Facebook đã có nhiều cải tiến rất nhiều, từ việc thay đổi giao diện hoàn toàn mới hay những việc cập nhật lại giao diện chat, update các tính năng nổi bật để người dùng dễ dàng tiếp cận hơn. Vậy Facebook đã có những thay đổi nào?

Những thay đổi đáng chú ý

Thay đổi giao diện chat

Với những ai hay dùng facebook trên máy tính thì sẽ thấy sự thay đổi khác biệt nằm ở chỗ nào. Từ một thanh đơn sắc của những năm 2017 mà tới nay 2022 giao diện chat được update đáng kể so với những năm trước. 

Thay đổi chính sách chạy quảng cáo facebook online

Với những ai là những doanh nghiệp, những chủ shop thì việc update những chính sách quảng cáo facebook rất chú trọng, chưa kể việc bị “ăn gậy” cấm quảng cáo từ facebook thì rất dễ xảy ra nếu không tuân thủ các chính sách của facebook.

Nếu bạn quan tâm:  Chương trình đào tạo quảng cáo facebook tại VIO Academy

Vio Academy 

In the social media marketing world, change is the only constant thing. When you finally think that you have figured it out, the rules of engagement change. There was a time when you could easily fill up on an organic reach – they were the good old days. But now with constant up-gradations, it can be tough to stay ahead of the curve. Plus, the popularity of social media has swamped each platform with hoards of photos, videos, and articles, soaring the content supply and decreasing the demand. This has sent marketers on a spinning teacup ride as the number of opportunities that brands can leverage to interact organically with their fans has decimated. Needless to say, social media marketing has become more of a pay-to-play strategy. And one of the best ways to leverage it is by boosting your posts. When you boost a post on any social media channel, you pay that channel to amplify one of your existing post’s reach to your target audience or your followers.

Facebook

Having around 2.74 million monthly active users, Facebook is by far the most popular social media channel that is used by a huge chunk of people and businesses alike. And therefore, it is a daunting task to cut through the noise and reach your target audience. However, not with the Facebook post boost option, which lets you grab eyeballs easily. It’s similar to a regular Facebook post, except, you have to pay a little to promote it to prospects who won’t see your organic posts. The first thing is to pick an existing post on your Facebook page for boosting. It is best to choose a post that has a high organic engagement as compared to others cause there is the confidence that it will work. Next, after clicking the post-boost, select the goal that you want it to help you achieve. If you are someone who is just beginning, then you can let Facebook choose the goal that will suit you best. There are different goal options such as automatic(Facebook decides), to get more engagement, website visitors, leads, etc. Now, you have to choose the audience for your boosted post, you can either choose an audience that already likes your page or create a new one using Facebook targeting options. The last step is to set the boosted post duration and budget. Select the number of days you would like to boost your post and then choose the amount you are ready to spend on it.

Instagram