Facebook Ads vs Google Ads: Which Is Best for Your Business? Facebook Ads and Google Ads are both leading pay-per-click (PPC) ad platformsâbut are very different in terms of use cases. Google Ads is best for brands, products, or services your audience is actively searching for, like plumbers.
âFacebook Advertising How They Work âAds are shown based on audience-targeting parameters âCompetitive auction bidding âAds can be pay-per-click or per-thousand impressions
âUser Intent âPassive: Ad viewers may or may not be actively looking for a specific product, service, or brand
âGoogle Advertising How They Work âAds are shown based on user queries and search intent âCompetitive auction bidding for keywords âSearch page ads are pay-per-click
âUser Intent âActive: Ad viewers are actively searching for a product, service, or specific brand, and are likely ready to buy
ââFacebook Ads and Google Ads are both leading pay-per-click advertising platforms where advertisers pay per each click their ad receives. Facebook Ads is a paid social ad platform with extensive audience targeting options, while Google Ads is a paid ad search platform relying primarily on Google usersâ keyword searches.
ââAs easy as it may be to create a simple ad, both platforms involve a steep learning curve to build effective ads that drive not only clicks, but conversions too. Get the most out of your ad spend by leaving it to the experts at Digital Tripolystudio
âWeb â https://www.digitaltripolystudio.com/ âGet in touch +91 9898869160 â GET A QUOTE? Mail : [email protected] âWe are expert in Digital Life connect with your Beginning.â Socialmedia and digital marketing services | Digital Tripoly
