Facebook Ads vs Google Ads: Which Is Best for Your Business? Facebook Ads and Google Ads are both leading pay-per-click (PPC) ad platforms—but are very different in terms of use cases. Google Ads is best for brands, products, or services your audience is actively searching for, like plumbers.
➜Facebook Advertising How They Work ☑Ads are shown based on audience-targeting parameters ☑Competitive auction bidding ☑Ads can be pay-per-click or per-thousand impressions
➜User Intent ☑Passive: Ad viewers may or may not be actively looking for a specific product, service, or brand
➜Google Advertising How They Work ☑Ads are shown based on user queries and search intent ☑Competitive auction bidding for keywords ☑Search page ads are pay-per-click
➜User Intent ☑Active: Ad viewers are actively searching for a product, service, or specific brand, and are likely ready to buy
➜➜Facebook Ads and Google Ads are both leading pay-per-click advertising platforms where advertisers pay per each click their ad receives. Facebook Ads is a paid social ad platform with extensive audience targeting options, while Google Ads is a paid ad search platform relying primarily on Google users’ keyword searches.
➜➜As easy as it may be to create a simple ad, both platforms involve a steep learning curve to build effective ads that drive not only clicks, but conversions too. Get the most out of your ad spend by leaving it to the experts at Digital Tripolystudio
➜Web ☑ https://www.digitaltripolystudio.com/ ➜Get in touch +91 9898869160 ☑ GET A QUOTE? Mail : [email protected] “We are expert in Digital Life connect with your Beginning.” Socialmedia and digital marketing services | Digital Tripoly
