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In the social media marketing world, change is the only constant thing. When you finally think that you have figured it out, the rules of engagement change. There was a time when you could easily fill up on an organic reach – they were the good old days. But now with constant up-gradations, it can be tough to stay ahead of the curve. Plus, the popularity of social media has swamped each platform with hoards of photos, videos, and articles, soaring the content supply and decreasing the demand. This has sent marketers on a spinning teacup ride as the number of opportunities that brands can leverage to interact organically with their fans has decimated. Needless to say, social media marketing has become more of a pay-to-play strategy. And one of the best ways to leverage it is by boosting your posts. When you boost a post on any social media channel, you pay that channel to amplify one of your existing post’s reach to your target audience or your followers.

Facebook

Having around 2.74 million monthly active users, Facebook is by far the most popular social media channel that is used by a huge chunk of people and businesses alike. And therefore, it is a daunting task to cut through the noise and reach your target audience. However, not with the Facebook post boost option, which lets you grab eyeballs easily. It’s similar to a regular Facebook post, except, you have to pay a little to promote it to prospects who won’t see your organic posts. The first thing is to pick an existing post on your Facebook page for boosting. It is best to choose a post that has a high organic engagement as compared to others cause there is the confidence that it will work. Next, after clicking the post-boost, select the goal that you want it to help you achieve. If you are someone who is just beginning, then you can let Facebook choose the goal that will suit you best. There are different goal options such as automatic(Facebook decides), to get more engagement, website visitors, leads, etc. Now, you have to choose the audience for your boosted post, you can either choose an audience that already likes your page or create a new one using Facebook targeting options. The last step is to set the boosted post duration and budget. Select the number of days you would like to boost your post and then choose the amount you are ready to spend on it.

Instagram

Undoubtedly, you must have heard about Google, the most popular and operated search engine. So, if you are someone, who is just getting started with their business or already have an SME, then Google My Business is the perfect place to put your efforts. After all, most searches begin and end with Google. Also, people usually search for a product or service when they are seriously in the mood to purchase. Don’t believe us? There is research reflecting that around 50% of consumers visit a store or business the day they perform a local search. With a GMB account, you show up on the result page when people search for you online. It lets you manage your presence on Google searches and maps. Further, Google My Business free and is an easy-to-use tool that makes it affordable for all SMEs. Now you may be thinking about why you need a Google Business page when you are running a typical brick-and-mortar shop. Well, your potential audience and customers are online. And that’s where they will start their search. GMB will provide details that can make it easier for your consumer to contact you. Plus, it improves your local SEO to make you show up on page one. Next, it boosts your consumer confidence as with a Google presence you show yourself reliable. There is a 70% more chance you will get customers with a Google My Business listing. These are some of the many benefits of Google my business.

How to set up a Google My Business account?

If you have spent any amount of time on social media, you must have heard about memes. Think of Baby Yoda, Success kid, or a woman yelling at a cat, etc. these days memes are spreading like wildfire all over social media. And honestly who doesn’t love and appreciate a funny meme? They are clever, laughable, and perfect for social sharing. In fact, there are many brands that have incorporated memes into their marketing to drive engagement and increase brand visibility. Memes are kind of captioned images that make jokes, comparisons, express opinions and illustrate ironies. Further, the good thing is that they are pretty cheap like you don’t need a high-level budget or software to make your own meme. All you need is a meme template, an idea, and a simple editing tool. Plus, being wildly shareable, memes attract your audience like a moth to a flame. However, when creating a meme for marketing, there are certain things that need to be kept in mind.

Relate Meme To Your Brand

While you may have a good meme idea on your mind that you think may appeal to your audience, it’s a good idea to see if it is aligned with your brand voice or not, before sharing. In today’s time, memes have become mainstream and there are many brands such as video game companies that use them frequently while others use them in a more limited manner because of their brand persona. Moreover, memes can fall into a wide variety of categories, they can be edgy, rude, random, weird, insightful, etc. And you need to find the one that is related to your brand personality and unique voice to stand apart from the competition.

Make Use Of Relevant Meme

The downfall to meme marketing is that memes come in and leave at a super quick speed. So, you have to be pretty careful because if you create one that is already on the path of decline, you will be seen behind the ball. Plus, if you use a meme that is already dead, then your brand will be seen as horribly out of touch. Thus, keep an eye out on the current meme trend going on and find a relevant way to incorporate them into your brand’s marketing.

Know Your Meme

Create. Inspire. Grow. That’s what Pinterest is all about. Pinterest is a social media channel in which users explore, store, and share visual content they find helpful, entertaining, and inspiring. Plus, with over 250 million users out of which 90% are looking for purchase inspiration, Pinterest marketing should definitely be a part of your marketing tactic. People come to Pinterest for new ideas, for instance, when they are planning their wedding, dream vacations, home renovation, hosting dinner, etc. Also, many people browse Pinterest daily for long hours looking for even the smallest things. So, with Pinterest, you can boost your brand exposure, arouse interest in your products or services and probably drive sales. Here are some strategies that can help nail down Pinterest marketing.

Create captivating and meaningful content

On digital channels, emphasis is always given to visual media and the same goes for Pinterest. A study reflects, that around 85% of pinners place more importance on visual media than text. On this platform, you share content through Pinterest boards. You can create as many boards as you want, and they can be organized as per different ideas, themes or inspiration, making it easier for the audience to find you. Now, what kind of visual content you post here depends upon your business. For instance, if you are a home decor brand, you can create a board that specifically focuses on your products, another that gives people home decor tips or How to’s or tutorials, and another that directs people towards your blogs. You can create a blog post graphic that promotes the article published on your website. This will keep your profile organized and help your consumers easily find the content they want. Just remember one thing clearly, Pinterest is a completely visual platform and the competition thus would be fierce, so make sure that your Pinterest images delight, educate and inspire people.

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