#ads create tool

Facebook uses GRP-based video ad sales to pull TV spends to mobile

Even as mobile is making a play for traditional TV audiences, comes the news that Facebook is making a play to pull TV ad spends to mobile by launching a new product that allows media buyers to buy Facebook video ads by using the age-old system of GRPs (Gross Rating Points).

Of the 990 million mobile phones sold in India so far, around 160 million are being used by their owners to access mobile…

New Post has been published on http://www.learn-digital-marketing.com/facebook-replaces-build-audience-button-on-pages-with-advertise-business/

Facebook Replaces ‘Build Audience’ Button on Pages with ‘Advertise Business’

Facebook tweaked one of the buttons on its pages, replacing its “Build Audience” button with an “Advertise Business” button.

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New Post has been published on http://www.learn-digital-marketing.com/audiences-bidding-placement-for-facebook-ad-campaigns-now-determined-at-ad-set-level/

Audiences, Bidding, Placement for Facebook Ad Campaigns Now Determined at Ad Set Level

Facebook announced a change to its ad campaign structure Thursday: The audiences, bidding and placement for campaigns are now determined at the ad set level, rather than the ad level.

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New Post has been published on http://www.learn-digital-marketing.com/facebook-debuts-local-awareness-ads/

Facebook Debuts Local Awareness Ads

The most likely customers for goods and services offered by small and midsized businesses are people located near those businesses, and Facebook Tuesday officially introduced a new advertising feature aimed at bringing SMBs and their potential nearby customers together, local awareness ads, which were spotted in use last month.

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