Why Licensing Campaigns Need Deadlines — and What Happens When They Don’t One of the most common questions we hear from IP owners is: “How long should I expect a licensing campaign to take?” The truth is, licensing is not a quick win — but it also shouldn’t be a never-ending process. Too many campaigns fail not because the IP lacked value… but because the process lacked urgency. The fix? 👉…

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New Post has been published on http://www.learn-digital-marketing.com/facebook-overhauling-pmd-program-which-will-be-renamed-facebook-marketing-partners/

Facebook Overhauling PMD Program, Which Will Be Renamed Facebook Marketing Partners

Big changes are coming to Facebook’s Preferred Marketing Developer program, including an early 2015 rechristening as Facebook Marketing Partners, as well as a reorganization of partner companies by specific areas of expertise.

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