Moving forward after making military and know your classmate poster. The next poster is the "INTERACTIVE POSTER" by taking forward military where public can interact with the poster and to understand the assence of it. In this Poster the four of us - Manas, Pragya, Yashika stated how each and everyone can be hero of there own story. To understand that you can see the TAG line

"BE THE HERO OF YOUR OWN STORY"

It simplifies the story of a person in different stages. From childhood to adult, being a normal to Military person. Also we have used Principles of Design that is FIGURE AND GROUND to show adult to being a military man. Using a Mirror to show yourself as a HERO because its the main element using for interaction. By putting LED light in borders to show depth and focus to the poster.

This week was our Midterm exam week. Due to this reason, me and my groupmates didn’t meet personally to discuss about the progress of our work, but rather, we have done it through our group chat. In there, we have decided that instead of having Lemuel to be the one who will perform and represent our group for pitching, we picked Hannah and Claire. So, it was finalized then that Hannah and Claire would perform pitching, while me and Lemuel were assigned to make our pitch deck and so with the script or content of what Hannah and Claire supposed to deliver.

Branding a nation is extremely difficult, because of all factors that can affect or influence that image. And you are also putting forward your nation as a product. Tourism in the past few years is really growing fast, and because of that many countries has realized the importance of prioritizing their tourism, in fact their now putting efforts and has been marketing it quite some time now. One of those countries that are effectively branding their nation is Malaysia.

How does it brand itself, and how it has been effective?

There are so many reasons contributing to the achievement of Malaysia for being rank as top 10 for most visited destination in the world. The campaign, which is an excellent example of a destination branding, has been dynamic  and adopted a lot of different innovations over the years. And beside from advertising through radio and television, they launched now their own YouTube channel, and also available in Flickr, twitter, WebTV, Facebook and other social networking sites.  Also, to further strengthen Malaysia position in the market, it still continues to partners with airlines, attractions management companies, destination management companies, hotels and private sectors. Malaysia also continues to participate in international and regional travel fairs and as well as local shows, which can also help to market the brand through this.

And aside from social networking and television ads, they also marketed to brand in press and magazines. The focus is to keep the tagline and the picture with less or no text. And also, the music that has been chosen over the years has been really appealing, and the visuals mark on the memory and make the place more alluring.

Who are they targeting?

Mostly, tourists that are visiting Malaysia are from Singapore, Indonesia, and china, which is over 10 million per year. Malaysia also targeting 36 million tourist arrivals by 2020, and they think Chinese tourist could help achieve the target revenue of RM168 billion. And to make it easier for Chinese tourist they are planning to implement visa exemption and e-visa system.

And even though some people believe it’s time to shut down the campaign and renew it with a new tagline, it will forever remain and that is one of the best examples of long term destination marketing, because in my opinion changing your slogan is not really a good idea, it can be costly and complicated, most especially when you are promoting a whole country; it is because many people will get confused every time their searching a website or some information about your product or tourism websites.  

(Sources: http://www.cieo.pt/journal/J_1_14/article3.pdf https://www.thestar.com.my/news/nation/2016/02/19/well-get-the-36-million-tourist-arrivals-by-2020/ https://google.ca/search?)

Week 6    

       Last February 8, 2017, Engr. Mabulay discussed about how to address a major problem in the field of business.  Moreover, our instructor discussed the steps on how to identify an opportunity. Firstly is define market focus which mainly focus on the side of the customers and how to develop a business model. Secondly, is segment and select market, it is how you attract your market. Thirdly, define the problem which focus on how to discover customer needs and to get in front of them. Then, determine the timing where you project customer’s future needs and lastly is validate, where you check if the business potential is real. After that, establish customer relationship to get quick feedback.

       On the other hand, our instructor discussed The Lean Canvas. It is an adaptation of business model. It focuses on problems, solutions, key metrics, and competitive advantages. For our group our instructor asked to make a Lean Canvas. Here it is.

1. Problem

       Heavy traffic.

       Unavailability of vehicles. 

Existing Alternatives

       Grab, Uber

2. Customer Segments

      College students and workers who have smartphones. 

Early Adopters

       Ones that need the product most like students and workers who usually depend on smartphones. Additionally, students and workers who have smartphones that are in hurry especially in getting to school and to their works, respectively. 

3. Unique Value Proposition

     Be at the place that you want in a safer, a faster, and a cheaper-price service.

High-level Concept

       Instead of jeepney, taxi, and etc.,transportation by means of motorycle by contacting or locating motorcycle drivers using smartphones.

4. Solution

       Offer ride services by means of motorcycle using smartphones.