Interactive Posters ::: Campaigns
Here is yet another example of an extremely visual interactive poster design used in order to promote the donation of blood through the use of a free phone charger, which iterates to the user the true importance of blood, as much as electricity is the lifeline for your phone; blood donation is the only thing that will ‘fuel’ someone in need. Not only this but the campaign reflects upon the priorities of the modern age, as people are more concerned with keeping their phone ‘alive’ rather than keeping their fellow humans alive.
To encourage people to donate blood, ad agency Publicis Sao Pauloand Fundação Pró-Sangue have collaborated to create a special poster.
Called the ‘Blood Charger Poster’, it serves two purposes—one is to allow people to charge their mobile phones, while the other is to encourage them to donate their blood.
Designed with the image of an arm, a red charging cord runs from the poster—making it look like blood is being drawn from it.
On the poster is the tagline, which reads, “If you need, we’re here for you. Why not return the favor? We need blood.”
Here is a video of the poster itself in action: https://www.youtube.com/watch?v=FzZUaofspJg
















