#interactiveposter

Interactive Posters ::: Campaigns

Here is yet another example of an extremely visual interactive poster design used in order to promote the donation of blood through the use of a free phone charger, which iterates to the user the true importance of blood, as much as electricity is the lifeline for your phone; blood donation is the only thing that will ‘fuel’ someone in need. Not only this but the campaign reflects upon the priorities of the modern age, as people are more concerned with keeping their phone ‘alive’ rather than keeping their fellow humans alive.

To encourage people to donate blood, ad agency Publicis Sao Pauloand Fundação Pró-Sangue have collaborated to create a special poster. 

Called the ‘Blood Charger Poster’, it serves two purposes—one is to allow people to charge their mobile phones, while the other is to encourage them to donate their blood. 

Designed with the image of an arm, a red charging cord runs from the poster—making it look like blood is being drawn from it.

On the poster is the tagline, which reads, “If you need, we’re here for you. Why not return the favor? We need blood.”

Moving forward after making military and know your classmate poster. The next poster is the "INTERACTIVE POSTER" by taking forward military where public can interact with the poster and to understand the assence of it. In this Poster the four of us - Manas, Pragya, Yashika stated how each and everyone can be hero of there own story. To understand that you can see the TAG line

"BE THE HERO OF YOUR OWN STORY"

It simplifies the story of a person in different stages. From childhood to adult, being a normal to Military person. Also we have used Principles of Design that is FIGURE AND GROUND to show adult to being a military man. Using a Mirror to show yourself as a HERO because its the main element using for interaction. By putting LED light in borders to show depth and focus to the poster.

Museum inspired scientific posters

The 2018 North American Congress for Conservation Biology (NACCB) was held in Toronto last week and I presented some of the research I am conducting with WCS Canada and the McCann Lab. I really enjoy designing posters for conferences and as in previous posts I like having a central image that covers the entire poster as the focal image with a narrative on the research and as little text as possible. For this poster however, I needed to show some results but I didn’t want to add figures that would detract from the focal image. I recently had visited the NYC Aquarium and many of the interactive exhibits has panels you could lift to learn more about the topic of interest. Inspired by this design, I decided to make a poster that retains the focal image but by adding panels I could still present figures and make the poster interactive.

In Adobe Illustrator (you can use your favourite design software) I designed the poster to have three panels that you could lift. I left space in the design to fit the figures I wanted to include. I then had the poster printed on heavy paper stock at my local printer. Next, with just a xacto knife and a ruler I made three cuts on the left, right and bottom of where I wanted the panel, leaving the top intact to serve as the hinge.

Once the cuts were made, I printed out the figures I wanted to include using a regular laser jet printer. This was the perhaps the most difficult step as I had to resize the figure a couple of times to ensure they fit inside the panel. When the size of the figure was finalized, I simply glued the figure to the back of the poster.

Now when you lift the panel from the front it exposed the figure underneath. To add context I made sure the text on the flap referred to the figure and added additional information on the figure printout.